Saudi Arabia Poultry Market By Type (Broiler, Eggs, Others), By Product Type (Raw, Chilled, Frozen), By Nature (Organic, Conventional), By Distribution Channel (Supermarkets/Hypermarkets, Traditional Stores, Specialized Stores, Online, and Others), By Region, Competition, Forecast and Opportunities, 2019-2029F
Published Date: February - 2025 | Publisher: MIR | No of Pages: 320 | Industry: Agriculture | Format: Report available in PDF / Excel Format
View Details Buy Now 2890 Download Sample Ask for Discount Request Customization| Forecast Period | 2025-2029 |
| Market Size (2023) | USD 42.32 Million |
| CAGR (2024-2029) | 6.15% |
| Fastest Growing Segment | Broiler |
| Largest Market | Northern Region |
| Market Size (2029) | USD 60.28 Million |
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Market Overview
Saudi Arabia Poultry Market was valued at USD 42.32 Million in 2023 and is expected to reach USD 60.28 Million by 2029 with a CAGR of 6.15% during the forecast period.
Poultry refers to domesticated birds reared by humans for their eggs, meat, or feathers. These birds primarily include chickens, ducks, geese, turkeys, and pigeons. Known for their quick reproduction and growth rates, poultry animals play a crucial role in the global food supply, contributing significantly to dietary protein, essential vitamins, and minerals.
The poultry market in Saudi Arabia is substantial, continually expanding to meet the dietary protein needs of its growing population. Saudi Arabia is one of the largest consumers of poultry in the Middle East, with chicken being the most consumed meat. The country is striving to achieve Concrete sector, including poultry production, is a key focus area. The country has implemented various initiatives to enhance food security and reduce its dependency on food imports. In line with this, there has been increased investment in domestic poultry production to meet the growing demand for poultry products and achieve Concrete systems, and extensive education programs for poultry farmers. By fostering collaboration between the government and the poultry industry, we can ensure the implementation of highly effective measures for disease prevention, early detection, and efficient control. These proactive efforts will not only safeguard the health and well-being of poultry populations but also protect global food security and mitigate potential economic losses in the agricultural sector.
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Climate & Water Scarcity
Climate change and water scarcity present significant challenges for the Saudi Arabia poultry market. Saudi Arabia experiences extremely high temperatures, especially during the summer months, which can pose challenges for poultry farming. Maintaining optimal environmental conditions within poultry houses becomes challenging, impacting the health and productivity of the birds.
Water scarcity is a pressing concern in Saudi Arabia, where the availability of freshwater resources is limited. Given that poultry farming demands significant quantities of water for various purposes such as drinking, cleaning, and cooling, the scarcity of water resources poses challenges. This can result in higher production costs and necessitate the implementation of water-saving technologies and efficient water management practices. By adopting these measures, the poultry industry can ensure its long-term sustainability and mitigate the impact of water scarcity on its operations.
Key Market Trends
Growing Technological Integration in Poultry Farming
A notable trend in the Saudi Arabia Poultry Market is the increasing integration of advanced technologies into poultry farming practices. This includes the adoption of precision farming techniques, automated monitoring systems, and data analytics to optimize various aspects of poultry production. Technological advancements help farmers enhance efficiency, improve disease management, and monitor the well-being of poultry flocks in real-time. Precision farming, also known as precision agriculture, is a modern approach that utilizes a combination of sensors, Internet of Things (IoT) devices, and data analytics to monitor and optimize various parameters on farms. These parameters include temperature, humidity, feed consumption, and many others. By leveraging automated systems for feeding and environmental control, precision farming maximizes resource efficiency and enhances overall farm management.
This emerging trend in agriculture aligns with the broader global movement towards smart agriculture, which aims to leverage technology and innovation to address the challenges faced by the industry. In the context of Saudi poultry farming, precision farming provides farmers with powerful tools to improve productivity and sustainability. By harnessing data-driven insights and implementing advanced technologies, Saudi poultry farmers can make informed decisions, streamline operations, and achieve higher yields while minimizing environmental impact. With precision farming, Saudi poultry farmers can optimize the use of resources, minimize waste, and ensure the well-being of their livestock. By adopting this approach, they can not only increase their profitability but also contribute to the sustainable development of the agricultural sector.
E-commerce & Digital Marketing Strategies
The Saudi Arabia Poultry Market is experiencing a trend towards increased e-commerce and digital marketing strategies. Poultry producers and retailers are leveraging online platforms to reach consumers directly, facilitate convenient purchasing, and communicate product information. This trend is particularly relevant in the context of changing consumer behaviors, where online shopping and digital engagement have become integral parts of the purchasing process.
Segmental Insights
Type Insights
Based on Type, the
Product Type Insights
Based on Product Type, the
The frozen segment caters to the evolving needs and preferences of customers by offering a wide range of products, including whole frozen chickens, chicken parts, and value-added items such as breaded and marinated poultry. This variety allows consumers to choose the specific products that best suit their culinary preferences and dietary requirements. The strong presence of the frozen segment in the Saudi Arabia Poultry Market is a testament to its ability to meet the demands of consumers who prioritize convenience, quality, and variety in their poultry purchases.
Regional Insights
Based on Region, Northern emerged as the dominant region in the Saudi Arabia Poultry Market in 2023. This dominance can be attributed to several factors. The region boasts a robust and modern infrastructure that facilitates efficient poultry farming operations. The presence of well-connected transportation networks ensures the smooth transportation of poultry products to various markets within and outside the region. Advanced farming practices implemented in the Northern Region contribute to its success. The region embraces state-of-the-art technology, such as automated feeding systems and climate-controlled environments, to optimize poultry production. Sustainable farming methods, including organic feed and waste management systems, are employed to minimize environmental impact and ensure the production of high-quality and healthy poultry products.
Recent Development
- In November 2024, Al Watania Poultry unveiled the Middle East's largest cooling plant, with a capacity of 17,700 kW. This move highlights Al Watania’s dedication to enhancing food security and contributing to Saudi Arabia’s economic growth by utilizing advanced technology to improve facility and workforce productivity. The new plant will support various biothermal loads, including a high-capacity automated slaughterhouse that processes 36,000 birds per hour, in addition to cooling cold storage areas and three box freezers connected to the facility. GEA has been selected to oversee the procurement and construction of the plant’s systems, reinforcing Watania's commitment to creating a modern, safe, and efficient working environment.
- In July 2024, Tanmiah Food Company, a leading Saudi-made halal food brand, announced that it had achieved the prestigious AA+ BRCGS International Certification for its poultry facility. This certification highlights Tanmiah's commitment to food safety and maintaining the highest quality standards, setting it apart as a distinguished provider in the food industry. The BRCGS Global Standard for Food Safety is recognized globally as the benchmark for best practices in the food sector. Tanmiah has become the first fresh chicken producer in Saudi Arabia to earn the AA+ rating through an unannounced audit.
- In July 2024, JBS, the largest poultry producer globally, announced the plans to open a new facility in Jeddah, Saudi Arabia, to manufacture chicken nuggets. The Brazil-based company invested USD 50 million into the facility, which is expected to begin operations in November. JBS also recently opened a poultry processing plant in Dammam, with an annual production capacity of 10,000 tons of poultry meat. Additionally, the company operates eight distribution centers throughout Saudi Arabia.
Key Market Players
- Almarai Saudi Arabia
- Al-Watania Poultry Company
- Fakieh Poultry Farms Company
- Al-Berri United Food Co. Ltd.
- Alwadi Farms Poultry Company
- Arabian Agricultural Services Company
- Arabian Farms Dev.Co.Ltd.
- Dijla Poultry Company
- Balady Poultry Trading Co.
- Arabian Agricultural Services Company
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