Australia Meat Snacks Market Report 2027–2035: Industry Trends, Growth Forecasts & Competitive Landscape

Published Date: April - 2025 | Publisher: Market Insights Research | No of Pages: 455 | Industry: food and beverages | Format: Report available in PDF / Excel Format

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Market Size & Trends

The Australian meat snacks market is projected to grow from an estimated AUD 77.55 million in 2025 to approximately AUD 129.98 million by 2035, reflecting a compound annual growth rate (CAGR) of 5.30% during the forecast period. This growth is driven by increasing consumer demand for protein-rich, convenient snack options and a rising preference for healthier alternatives. 

Australia Meat Snacks Market

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Report Coverage & Deliverables

This comprehensive report provides an in-depth analysis of the Australian meat snacks market, including​

  • Market size and forecast​
     

  • Growth drivers and challenges​
     

  • Competitive landscape​
     

  • Key player profiles​
     

  • Emerging trends and opportunities​

Type Insights

The market is segmented by product type into​

  • JerkyDominates the market due to its long shelf life and portability.​

  • SticksGaining popularity as on-the-go snacks.

  • SausagesPreferred for their variety in flavors and textures.​

  • OthersIncluding bars and chips.​

End-Use Insights

End-use segmentation includes​

  • RetailSupermarkets and hypermarkets are the primary distribution channels, offering a wide range of products.​
     

  • FoodserviceRestaurants and cafes incorporating meat snacks into their menus.​
     

Product Insights

Based on source, the market is categorized into​

  • BeefTraditionally popular, with a significant market share.

  • PoultryGaining traction due to health perceptions and lower fat content.​

  • PorkOffers diverse product options.​

  • OthersIncluding exotic meats like kangaroo.​

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Regional Insights

While the report focuses on Australia, notable regional trends include​

  • VictoriaHolds a significant market share, driven by urban population and retail infrastructure.​
     

  • New South WalesExhibits robust growth due to increasing consumer demand.​
     

  • QueenslandEmerging as a potential market with rising health consciousness among consumers.​
     

Key Company Insights

Prominent players in the Australian meat snacks market include​

  • Jack Link’sA leading brand offering a variety of meat snacks.​

  • Chief NutritionAn Australian company known for its healthy meat-based bars, achieving significant growth and planning international expansion.

  • Primo FoodsAustralia's largest smallgoods company, adapting to consumer trends and economic conditions.

Market Report Scope

The scope of this report encompasses​

 

Attribute

Details

Report Name

Australia Meat Snacks Market Report

Forecast Period

2024 – 2035

Base Year

2023

Estimated Year

2027

Market Size in 2027

AUD 77.55 Million (Estimated)

Market Size by 2035

AUD 129.98 Million (Forecasted)

CAGR (2027-2035)

6.7% (Approximate)

Coverage

Market Size, Trends, Forecast, Segmentation, Developments

Segments Covered

Type, Product, End-use, Distribution Channel, Region

Geographies Covered

Australia (by State and Region)

Customization Available

Yes

Key Companies Profiled

Jack Link’s, KR Castlemaine, Bridgford Foods, etc.

 

Australia Meat Snacks Market

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Recent Developments in the Australian Meat Snacks Market

The Australian meat snacks market has experienced notable developments in recent years, reflecting evolving consumer preferences and industry dynamics​

  1. Product Innovations and Launches
     

    • Hungry Jack’s Burger BitesIn February 2024, Hungry Jack’s introduced "Burger Bites," a novel snack featuring crispy, golden bites filled with beef, cheese, and ketchup, offering a unique twist on traditional burgers. ​
       

  2. Market Growth and Consumer Trends
     

    • Rising Demand for Protein-Rich SnacksThe Australian meat snacks market is projected to grow from AUD 77.55 million in 2024 to nearly AUD 129.98 million by 2034, driven by increasing consumer demand for protein-rich, convenient snack options. ​
       

    • Preference for Healthier OptionsConsumers are increasingly seeking healthier meat snack alternatives, leading to the introduction of products with reduced sodium and natural ingredients.​
       

  3. Industry Challenges and Responses
     

    • Impact of International Trade PoliciesIn April 2025, the U.S. imposed a 10% tariff on Australian beef imports, prompting Australian producers to explore alternative markets and diversify export strategies. ​
       

    • Support for Local FarmersInitiatives like the 10% discount on '(T)rump steak' offered by Australian pub owners in response to U.S. tariffs highlight efforts to support local farmers and address rising living costs.

Market Segmentation for the Australia Meat Snacks Market Report

By Type

  • Jerky
     

  • Sticks
     

  • Bars
     

  • Sausages
     

  • Others
     

By Product

  • Beef
     

  • Pork
     

  • Poultry
     

  • Blended Meat
     

  • Others (e.g., game meats)
     

By End-use

  • Household
     

  • Foodservice
     

  • Others
     

By Distribution Channel

  • Supermarkets & Hypermarkets
     

  • Convenience Stores
     

  • Online Retail
     

  • Specialty Stores
     

  • Others
     

By Region (Australia)

  • New South Wales
     

  • Victoria
     

  • Queensland
     

  • Western Australia
     

  • South Australia
     

  • Others (including Tasmania, ACT, NT)



 

Related Reports

Table of Content

Table of Contents for the Australia Meat Snacks Market Report 2027–2035:

  1. Executive Summary

  2. Market Size & Trends
    2.1 Market Overview
    2.2 Key Trends & Growth Drivers
    2.3 Industry Challenges

  3. Report Coverage & Deliverables

  4. Market Segmentation
    4.1 By Type
    4.2 By Product
    4.3 By End-use
    4.4 By Distribution Channel

  5. Type Insights
    5.1 Jerky
    5.2 Sticks
    5.3 Bars
    5.4 Others

  6. End-use Insights
    6.1 Household
    6.2 Commercial

  7. Product Insights
    7.1 Beef
    7.2 Pork
    7.3 Poultry
    7.4 Others

  8. Regional Insights
    8.1 New South Wales
    8.2 Victoria
    8.3 Queensland
    8.4 Western Australia
    8.5 Rest of Australia

  9. Australia Market Trends
    9.1 Consumption Patterns
    9.2 Retail & Online Sales
    9.3 Health & Wellness Influence

  10. Competitive Landscape
    10.1 Key Company Profiles
    10.2 Strategic Developments
    10.3 Market Share Analysis

  11. Market Forecast (2027–2035)

  12. Conclusion & Strategic Recommendations

  13. Appendix
    13.1 Research Methodology
    13.2 Glossary of Terms
    13.3 References

List Tables Figures

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