Female Technology (Femtech) Market- Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028 Segmented By Product (Mobile Apps, Connected Devices, Services, Others), By Application (Reproductive Health, General Wellness, Pregnancy, and Nursing Care, Pelvic and Uterine Care), By End-use (Individuals, Fertility Clinics, Hospitals, and Research Institutes, Diagnostic Centers)
Published Date: November - 2024 | Publisher: MIR | No of Pages: 320 | Industry: Healthcare | Format: Report available in PDF / Excel Format
View Details Buy Now 2890 Download Sample Ask for Discount Request CustomizationFemale Technology (Femtech) Market- Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028 Segmented By Product (Mobile Apps, Connected Devices, Services, Others), By Application (Reproductive Health, General Wellness, Pregnancy, and Nursing Care, Pelvic and Uterine Care), By End-use (Individuals, Fertility Clinics, Hospitals, and Research Institutes, Diagnostic Centers)
The global Female Technology (Femtech) market is projected to witness impressive growth during the forecast period. The factors contributing to the growth of the market are increasing digital literacy rates, internet connectivity, smartphone penetration, and digital healthcare infrastructure. Further, the growing availability of smart wearable devices such as fitness trackers, and smartwatches are anticipated to lift the growth of the Female Technology (Femtech) market. In addition, the increasing adoption of digital solutions in developed and developing countries combined with advancements in technologies is expected to fuel the growth of the market during the forecast period.
FemTech (Female Technology) is a technology that improves the health and well-being of women. This term is frequently used to refer to programs, services, products, software, hardware, vitamins, supplements, telehealth, wearables, digital platforms, and consumer goods intended to enhance or support the health of women, including but not limited to those who identify as cisgender women and women from gender or sexual minorities.
In 2020, Femtech companies received over $820 million in funding, according to PitchBook. Hence, rising investment opportunities in the market is anticipated to support the growth of the Female Technology (Femtech) market.
Increasing Awareness Regarding Menopause and hormonal health
The menopause and hormonal health market is a relatively untapped area of Femtech innovation. However, there are several products and services emerging, such as menopause tracking apps like Gennev and hormone testing and balancing services like Kindbody. Menopause is a natural biological process that marks the end of a woman's reproductive years. It typically occurs between the ages of 45 and 55 and is characterized by a decline in the production of estrogen and other reproductive hormones.
Increasing awareness regarding menopause and hormonal health is important for several reasons. For instance it helps women to better understand and manage their symptoms via digital trackers and by increasing awareness about menopause and hormonal health. Moreover, increasing awareness about menopause and hormonal health can help to improve access to care and treatment options. Many women are unaware of the various treatments that are found at for menopause symptoms, such as hormone replacement therapy, non-hormonal medications, and lifestyle changes. By increasing awareness about these options via digital platform, women can make more informed decisions about their health and wellbeing. Hence, overall, increasing awareness regarding menopause and hormonal health is an important step towards promoting women's health and wellbeing via digital platforms such as Female technologies by providing accurate information, support, and resources.
Overall increasing demand for digital health
Developing solutions to cater to the growing needs of women's healthcare by the Key players and demand for smartphones, and wearable devices act as a major driver to the market. The healthcare sector has expanded beyond reproductive health to address other healthcare issues such as breast cancer, cervical cancer, mental health, general health & wellness, and pregnancy monitoring. Further, the number of free trials of various apps by female users has increased due to the availability of low- or no-cost health applications addressing a variety of women's health issues, such as period cycle tracking, fertility & ovulation management, prenatal care management, and sexual wellbeing which in turn drivers the growth of the market. Moreover, the growth in the use of mobile applications has also been facilitated by features like notifications, scheduling pill reminders, remote monitoring, diagnostics, medical references, and e-Learning.
Natural Cycles & Oura smart ring, Google and Fitbit, AVA Fertility Tracker wearable and application, and a few additional companies are the players who are combining the app and gadgets. Period cycle tracking, fertility and ovulation management, menstrual health management, and pregnancy care management solutions are the key services offered by the app and gadget combo. Hence, the rise of digital health technology has made it easier and more convenient for women to access healthcare and wellness solutions. Femtech companies are leveraging digital platforms to deliver personalized and accessible solutions to women. North America is expected observe rapid digitalization in the healthcare sector due to the high penetration of smartphones with increasing awareness of digital health monitoring solutions.
In North America, there were 296 million mobile internet users in 2020, and according to forecasts from Mobile Economy North America 2021, that number is expected to rise to 323 million by 2025.
Increasing demand for reproductive health and maternity care
Femtech has applications in areas such as reproductive healthcare & well-being, pregnancy & nursing care, pelvic & uterine healthcare, and others. Increasing demand for sophisticated devices and consumables used during pregnancy & nursing care is expected to favor the market growth. Increasing demand for reproductive health and maternity care is a positive trend, as it reflects a growing awareness among individuals and societies about the importance of reproductive health and maternal care. Reproductive health includes a wide range of services and information related to family planning, safe sex practices, prevention and treatment of sexually transmitted infections, and infertility management. Maternity care, on the other hand, refers to the health care provided to women during pregnancy, childbirth, and the postpartum period. One of the main factors is the increasing population, particularly in developing countries, where a growing number of women require access to reproductive health and maternity services. Additionally, there is a greater awareness about the importance of family planning, as well as the risks associated with unsafe sex practices and unplanned pregnancies.
Furthermore, advances in medical technology have made it possible for women to have safer and more effective methods of contraception, as well as more options for fertility treatments. The availability of new digital medical treatments and interventions for pregnancy-related complications has also contributed to the increased demand for maternity care. Overall, the increasing demand for reproductive health and maternity care highlights the need for health systems to prioritize these services and ensure they are accessible to all individuals, regardless of their socio-economic status or geographic location digitally.
Globally, about 37% of the FemTech market belongs to Pregnancy & Nursing and Reproductive Health & Contraception subsectors.
Market Segmentation
The global Female Technology (Femtech) market is segmented based on
Recent Developments
- According to trade publications, between 45 and 50 new firms focused on women's health were established in 2020, and between 2020 and 2021, these startups raised over USD 2.5 billion in fundraising.
- Funding for women-specific digital health businesses increased by almost 105% in 2020. This indicates that the FemTech market is expanding, which is anticipated to give the company chances for growth in the forecast period.
Market players
ALYK, Inc., Aytu BioScience, Inc., Biowink GmbH, Bloomlife, CORA, Flo Health, Inc., Glow, Inc., Inne, Kasha, NaturalCycles Nordic AB, Ovia Health, Plackal Tech, Sustain Natural, The Flex Company, and Thinx, Inc., among others.
| Attribute | Details |
| Base Year | 2022 |
| Historic Data | 2018 – 2021 |
| Estimated Year | 2023 |
| Forecast Period | 2024 – 2028 |
| Quantitative Units | Revenue in USD Million, and CAGR for 2018-2022 and 2023-2028 |
| Report coverage | Revenue forecast, company share, competitive landscape, growth factors, and trends |
| Segments covered | Product Application End-use |
| Regional scope | North America; Asia Pacific; Europe & CIS; South America; Middle East & Africa |
| Country scope | United States; Canada; Mexico; China; India; Japan; Australia; South Korea; Germany; France; United Kingdom; Spain; Italy; Brazil; Argentina; Colombia; South Africa; UAE, Saudi Arabia; Turkey; Egypt. |
| Key companies profiled | ALYK, Inc., Aytu BioScience, Inc., Biowink GmbH, Bloomlife, CORA, Flo Health, Inc., Glow, Inc., Inne, Kasha, NaturalCycles Nordic AB, Ovia Health, Plackal Tech, Sustain Natural, The Flex Company, and Thinx, Inc., |
| Customization scope | 10% free report customization with purchase. Addition or alteration to country, regional & segment scope. |
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| Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
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