Global oral care market is expected to witness a significant CAGR during the forecast period owing to the rising prevalence of various dental diseases including tooth decay and periodontal diseases, which is leading to adoption of various oral care products among consumers. The oral hygiene awareness is also one of the key factors driving the growth of global oral care market. The efforts being made by dentists and governments by holding various seminars and programs to increase awareness about dental hygiene is acting as a major booster for the market growth. Moreover, the manufacturers are also undergoing partnerships with various international organizations such as World Dental Federation (FDI) to emphasize the importance of oral care products and drawing attention to their newly launched products.
Technological advancements and introduction of innovative products such as electric toothbrushes and motion sensor technology equipped toothbrushes is further supporting he growth of global oral care market. The increasing awareness about benefits of such innovative products is creating a huge demand in the global market. However, the market might also face some restrains. The growing circulation of counterfeit oral care products might create major challenge for manufacturers. Moreover, the lack of awareness about importance of dental hygiene in rural areas might further hamper the growth of global oral care market.
The global oral care market is categorized based
Major players operating in the global oral care market include The Procter & Gamble Company, Unilever PLC, Colgate-Palmolive Company, GlaxoSmithKline PLC, Johnson & Johnson Consumer, Inc., Church & Dwight Co., LG Corporation, Dr. Fresh, LLC, Sunstar Suisse SA, Lion Corporation and Henkel AG & Co. KGaA, among others. Manufacturers are focusing on using latest technologies to bring new products in the market. Some of the leading companies are also coming up with their own online shopping portals to increase their consumer bases by offering lower price on their products.
Years considered for this report
Historical Years2015-2018
Base Year2019
Estimated Year2020
Forecast Period2021–2025
Objective of the Study
- To analyze and estimate the market size of global oral care market from 2015 to 2018.
- To estimate and forecast the market size of global oral care market from 2019 to 2025 and growth rate until 2025.
- to classify and forecast global oral care market based on product, distribution channel, company and regional distribution.
- To identify dominant region or segment in the global oral care market.
- To identify drivers and challenges for global oral care market.
- To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in global oral care market.
- To conduct pricing analysis for global oral care market.
- To identify and analyze the profile of leading players operating in global oral care market.
- To identify key sustainable strategies adopted by market players in global oral care market.
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TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of oral care product manufacturers across the globe. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the oral care product manufacturers who could not be identified due to the limitations of secondary research. TechSci Research analyzed the materials used in manufacturing oral care products, distribution channels and presence of all major players across the globe.
TechSci Research calculated the market size of
Key Target Audience
- Oral care product manufacturers, suppliers, distributors and other stakeholders
- Government bodies such as regulating authorities and policy makers
- Organizations, forums and alliances related to oral care
- Market research and consulting firms
The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as oral care product manufacturers, suppliers, partners, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.
