Personalized Nutrition And Supplements Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028 Segmented By Ingredient (Proteins & Amino Acid, Vitamins, Minerals, Probiotics, Herbal/Botanic), By Dosage Form (Tablets/Capsules, Liquids, Powders, Other Forms), By Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Retail Pharmacies, Online Pharmacies & E-Comm

Published Date: November - 2024 | Publisher: MIR | No of Pages: 320 | Industry: Healthcare | Format: Report available in PDF / Excel Format

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Personalized Nutrition And Supplements Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028 Segmented By Ingredient (Proteins & Amino Acid, Vitamins, Minerals, Probiotics, Herbal/Botanic), By Dosage Form (Tablets/Capsules, Liquids, Powders, Other Forms), By Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Retail Pharmacies, Online Pharmacies & E-Comm

Forecast Period2024-2028
Market Size (2022)USD42.01 billion
CAGR (2023-2028)13.19%
Fastest Growing SegmentOnline Pharmacies and E-Commerce Sites
Largest MarketNorth America

MIR Consumer Healthcare

Market Overview

Key Market Drivers

Increasing Consumer Health Awareness Coupled With Growing Demand For Retail Nutrition Products

Wide Range Of Program Options With Respect To Type And Price


MIR Segment1

Increasing Prevalence Of Diet-Related Diseases

Advancements in Nutrigenomics



Key Market Challenges

Privacy Concerns


MIR Regional

High Cost

Key Market Trends

Genetic Testing Integration

Personalized Supplements

Segmental Insights

Ingredient Insights

Dosage Form Insights

Regional Insights

Recent Developments

  • InAugust 2022, Herbalife Nutrition announced Herbalife One, a new digitaltransformation initiative centered around launching a single platform to createa simplified and integrated experience for distributors and their customersworldwide. It would help the company to increase its efficiency andproductivity.
  • InAugust 2022, Away announced an investment in microbiome start-up HolzapfelEffective Microbes (HEM) as it pursues personalized probiotic supplementproducts. HEM uses Personalized Pharmaceutical Meta-Analytical Screening (PMAS)to determine how gut microbiota can be leveraged to impact human health andwellness. It would help the company to strengthen its position in thepersonalized nutrition market.
  • InSeptember 2021, BASF SE presented a comprehensive line-up of its healthingredients with a focus on vitamins, and carotenoids, including lutein andomega-3 oil, that relate to post-pandemic consumer trends.
  • InJuly 2021, Wellness Coaches USA, LLC. expanded its capabilities in the digitalhealthcare sector following the strategic acquisition of Benovate, anext-generation digital health and wellness platform for the workplace. Itwould help the company to strengthen its position in the personalized nutritionmarket.
  • InApril 2021, DSM acquired Hologram Sciences (company), a wonsumer-facing companythat will create brands that target various health conditions. The company willprovide a holistic approach to health by combining health diagnostics, digitalcoaching, and personalized nutrition. It would help the company to increase itspresence in the B2C personalized nutrition market.

Key Market Players

  • AmwayCorporation
  • SuperiorSupplements Inc
  • Metagenics,Inc.
  • Nutralliance,Inc.
  • ArcherDaniels Midland Company (ADM)
  • ViomeLife Sciences, Inc.
  • DNAFitLife Sciences Ltd
  • AbbottLaboratories Inc
  • HerbalifeInternational of America, Inc.
  • GXSciences, LLC 

By Ingredient

By Dosage Form

By End Use

By Region

  • Proteins & Amino Acid Vitamins
  • Minerals
  • Probiotics
  • Herbal/Botanic
  • Tablets/Capsules
  • Liquids
  • Powders
  • Other Forms
  • Supermarkets/Hypermarket
  • Specialty Stores
  • Retail Pharmacies
  • Online Pharmacies & E-Commerce Sites
  • North America
  • Europe
  • Asia Pacific
  • South America
  • Middle East & Africa

Table of Content

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List Tables Figures

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