Multivitamin Gummies Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028 Segmented By Source (Gelatin, Plant Based Gelatin Substitute), By End-user (Adults, Geriatric, Pregnant Women, Children), By Application (General Health, Bone & Joint Health, Immunity, Cardiac Health, Diabetes, Skin/Hair/Nails, Prenatal Health, Others), By Sales Channel (OTC, Prescribed), By Dis

Published Date: November - 2024 | Publisher: MIR | No of Pages: 320 | Industry: Healthcare | Format: Report available in PDF / Excel Format

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Multivitamin Gummies Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028 Segmented By Source (Gelatin, Plant Based Gelatin Substitute), By End-user (Adults, Geriatric, Pregnant Women, Children), By Application (General Health, Bone & Joint Health, Immunity, Cardiac Health, Diabetes, Skin/Hair/Nails, Prenatal Health, Others), By Sales Channel (OTC, Prescribed), By Dis

Forecast Period2024-2028
Market Size (2022)USD 5.08 billion
CAGR (2023-2028)10.91%
Fastest Growing SegmentGeneral Health
Largest MarketNorth America

MIR Consumer Healthcare

Market Overview

Key Market Drivers

Increasing Health Consciousness

Convenience and Palatability


MIR Segment1

Expanding Dietary Supplement Market

E-commerce and Retail Availability

Key Market Challenges

Regulatory Scrutiny


MIR Regional

Labeling and Health Claims

Competition and Brand Differentiation

Consumer Skepticism

Key Market Trends

Personalization and Targeted Formulations

Natural and Clean Label Ingredients

Functional Ingredients and Specialty Nutrients

Sustainable Packaging and Practices

Segmental Insights

Source Insights

End-user Insights

Regional Insights

Recent Developments

  • In May 2023, SmartyPants Vitamins unveiled a new line of gummiesformulated without added sugars, which includes omega and multivitamin optionsdesigned for prenatal care, children's health, and women's well-being. Theseproducts are enriched with monk fruit for sweetness and incorporate omegasourced from flaxseed oil. 

Key Market Players

  • Smarty Pants Inc
  • Pharmavite LLC
  • Gardenlife Inc
  • Olly Public Benefit Corp
  • Church & Dwight Co., Inc.
  • Nature’s Way Brands, LLC
  • MRO MaryRuth, LLC
  • Bayer AG
  • GNC Holdings LLC

 By Source

By End-user

By Application

By Sales Channel

By Distribution Channel

By Region

  • Gelatin
  • Plant Based Gelatin Substitute
  • Adults
  • Geriatric
  • Pregnant Women
  • Children
  • General Health
  • Bone & Joint Health
  • Immunity
  • Cardiac Health
  • Diabetes
  • Skin/Hair/Nails
  • Prenatal Health
  • Others
  • OTC
  • Prescribed
  • Offline
  • Online
  • North America
  • Europe
  • Asia-Pacific
  • South America
  • Middle East & Africa

Table of Content

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List Tables Figures

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