Global whey protein powder market is projected to grow at a CAGR of over 15% during the forecast period, on the back of rising health consciousness among consumers due to increasing number of diseases associated with obesity. A powdered form of proteins taken from whey, which is the liquid left over when cheese is made from cow's milk, is whey protein powder. Whey protein powder is used to increase protein in the diet and is being studied for possible health benefits. Moreover, increasing adoption of functional foods and growing population of working women is expected to drive the market.
Based on type, global whey protein powder market has been categorized into whey protein concentrate, whey protein isolate and whey protein hydrolysate. Of these types, whey protein concentrate segment dominated the market in 2018 and is expected to account for the largest share in global whey protein powder market during the forecast period. The growth of whey protein concentrate segment can be majorly attributed to increasing demand from personal care industry of milk-based proteins in skin and hair care cosmetics. North America dominated the market in 2018, backed by widespread consumption of whey protein powder by health-conscious population in the region.
Years considered for this report
Historical Years2014-2017
Base Year2018
Estimated Year2019
Forecast Period2020-2024
Objective of the Study
- To analyze and forecast global whey protein powder market size.
- To classify and forecast global whey protein powder market based on type, distribution channel and regional distribution.
- To identify drivers and challenges for global whey protein powder market.
- To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in global whey protein powder market.
- To conduct the pricing analysis for global whey protein powder market.
- To identify and analyze the profile of leading players operating in global whey protein powder market.
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Market insights research performed both primary as well as exhaustive secondary research for this study. Initially, Market insights research sourced a list of manufacturers across the globe. Subsequently, Market insights research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, Market insights research could include the manufacturers which could not be identified due to the limitations of secondary research. Market insights research analyzed the product offerings, distribution channels and presence of all major manufacturers across the globe.
Market insights research calculated global
Key Target Audience
- Whey protein powder manufacturers, suppliers, distributors and stakeholders
- Whey protein powder end users
- Potential investors
- Organizations, forums and alliances related to whey protein powder market
- Research organizations and consulting companies
The study is useful in providing answers to several critical questions that are important for industry stakeholders such as manufacturers and partners, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.
