Global Teeth Whitening Products Market By Product Type (Whitening Toothpaste, Whitening Gels and Strips, White Light Teeth Whitening Device, Others), By End Use (Government Hospitals, Private Hospitals, Dental Clinics, Home Use), By Distribution Channel (Pharma Stores, Hypermarkets/Supermarkets, Online, Others), By Region, Forecast & Opportunities, 2025

Global teeth whitening products market is projected to grow at a brisk rate during the forecast period owing to factors such as increasing consciousness regarding role of white teeth for appearance and confidence and growing awareness about oral hygiene. In addition to this, various governments and organizations are conducting conferences, surveys, and programs worldwide, in order to reduce the risk of oral diseases. Hence, this is anticipated to provide huge opportunity for teeth whitening product manufacturers to expand their business globally.

Teeth whitening products can either restore natural teeth shade or whiten teeth beyond natural shade. They are used after the correction of teeth structure and teeth polishing. They further help in augmenting the appearance of an individual by removing intrinsic stains from the surface of teeth.

The global teeth whitening products market is segmented based on

Based on distribution channel, the teeth whitening products market is segmented into pharma retailers, hypermarkets/supermarkets, online and others. Among these, the offline segment which includes hypermarkets/supermarkets and pharma retailers is the dominant channel in teeth whitening products market. The reason behind its dominance is that most of these retailers hire sales agents who assist the customer in buying the desired product. This gives offline sales an added advantage over online channels.

Major players operating in the global teeth whitening products market include Johnson & Johnson, Colgate-Palmolive Company, GlaxoSmithKline PLC, Supersmile, Church & Dwight Co. Inc., Procter & Gamble (P&G), Brodie & Stone International Plc, Unilever Group, Henkel AG & Co. KGaA, GoSmile LLC., CCA Industries Inc., Trident Gum, Ultradent Products Inc., COLTENE GROUP, DaVinci Teeth Whitening, The Himalaya Drug Company, and others. The companies are focusing on development of innovative products to acquire largest market share.

Years considered for this report

Historical Years2015-2018

Base Year2019

Estimated Year2020

Forecast Period2021–2025

Objective of the Study

• To analyze and estimate the market size of global teeth whitening products market from 2015 to 2018.
• To estimate and forecast the market size of global teeth whitening products market from 2019 to 2025 and growth rate until 2025.
• To classify and forecast global teeth whitening products market based on product type, end use, distribution channel, company and regional distribution.
• To identify dominant region or segment in the global teeth whitening products market.
• To identify drivers and challenges for global teeth whitening products market.
• To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in global teeth whitening products market.
• To conduct pricing analysis for global teeth whitening products market.
• To identify and analyze the profile of leading players operating in global teeth whitening products market.
• To identify key sustainable strategies adopted by market players in global teeth whitening products market.

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Market insights research performed both primary as well as exhaustive secondary research for this study. Initially, Market insights research sourced a list of teeth whitening product manufacturers across the globe. Subsequently, Market insights research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, Market insights research could include the teeth whitening product manufacturers which could not be identified due to the limitations of secondary research. Market insights research analyzed hospitals, dental clinics and presence of all major players across the globe.

Market insights research calculated the market size of

Key Target Audience

• Teeth whitening product manufacturers, suppliers, distributors and other stakeholders
• Government bodies such as regulating authorities and policy makers
• Organizations, forums and alliances related to teeth whitening products
• Market research and consulting firms

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as