Equine Supplement Products Market- Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Supplements (Protein, Vitamin, Enzyme, Electrolyte & Minerals, Others), By Application (Performance Enhancement/Recovery, Joint Disorder Prevention, Other), By Distribution Channel (Veterinary Hospital, Veterinary Clinics, Pharmacies and drug stores, E-commerce, Other), By Region and Com

Published Date: November - 2024 | Publisher: MIR | No of Pages: 320 | Industry: Healthcare | Format: Report available in PDF / Excel Format

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Equine Supplement Products Market- Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Supplements (Protein, Vitamin, Enzyme, Electrolyte & Minerals, Others), By Application (Performance Enhancement/Recovery, Joint Disorder Prevention, Other), By Distribution Channel (Veterinary Hospital, Veterinary Clinics, Pharmacies and drug stores, E-commerce, Other), By Region and Com

Forecast Period2025-2029
Market Size (2023)USD 84.45 Million
CAGR (2024-2029)4.12%
Fastest Growing SegmentProtein
Largest MarketNorth America
Market Size (2029)USD 106.46 Million

MIR Animal Healthcare

Market Overview

Global Equine Supplement Products Market was valued at USD 84.45 Million in 2023 and is anticipated to project steady growth in the forecast period with a CAGR of 4.12% through 2029. The Global Equine Supplement Products Market is experiencing significant growth and evolution as it addresses the diverse healthcare needs of horses. This market, driven by the expanding equine industry and the increasing awareness of equine health, encompasses a broad spectrum of therapeutic interventions tailored specifically for horses. The market's growth is underpinned by a rising demand for advanced veterinary treatments, preventive care, and a surge in equine sporting events. Therapeutics in this context include medications, vaccines, and rehabilitation services designed to manage various health conditions in horses. One key driver is the heightened emphasis on performance enhancement and preventive healthcare in the equine sector. With a growing number of horse owners and enthusiasts prioritizing the well-being and longevity of their animals, there is an increased demand for veterinary therapeutics that address not only diseases but also support overall health and performance.

Key Market Drivers

Growing Equine Industry

Emphasis on Preventive Healthcare


MIR Segment1

Rise in Equine Sporting Events

The Global Equine Supplement Products Market is experiencing a significant upswing propelled by the burgeoning rise in equine sporting events globally. The expansion of horse racing, show jumping, dressage, and other equestrian competitions has created a heightened demand for specialized veterinary care and therapeutics. Horses participating in these events undergo rigorous training and face unique health challenges, necessitating advanced healthcare interventions to enhance their performance and ensure their overall well-being. As the equine sporting industry continues to grow, the market for veterinary therapeutics is witnessing a surge in demand for medications, performance-enhancing supplements, and rehabilitation services tailored to the specific needs of these high-performance animals. The nature of equine sports places exceptional demands on the health and fitness of participating horses, leading to an increased focus on injury prevention, recovery, and optimal performance. Veterinary therapeutics, ranging from anti-inflammatory drugs to regenerative medicine, play a crucial role in addressing the unique healthcare requirements of sport horses. This trend aligns with the broader recognition of horses as valuable athletes, prompting owners, trainers, and event organizers to prioritize top-tier veterinary care to ensure the welfare of the competing animals. As the popularity and economic significance of equine sporting events continue to grow, the Global Equine Supplement Products Market is poised for sustained expansion. This trend not only reflects the evolving healthcare needs of performance horses but also underscores the market's responsiveness to the dynamic landscape of the global equine industry.

Key Market Challenges

Regulatory Compliance

Regulatory compliance is a critical aspect that significantly influences the dynamics of the Global Equine Supplement Products Market. The complex and varied regulatory landscape governing veterinary pharmaceuticals poses challenges for companies operating in this market. As equine veterinary therapeutics are subject to different regulations in various regions, navigating this intricate web of compliance requirements becomes essential for market participants. The regulatory environment encompasses product registration, marketing authorization, and adherence to specific standards and guidelines set forth by regulatory bodies. In the United States, the Food and Drug Administration (FDA) oversees the approval and regulation of veterinary drugs, ensuring their safety, efficacy, and proper labeling. The European Medicines Agency (EMA) plays a similar role in the European Union, establishing regulations for veterinary medicines. However, within the EU, each member state also maintains its own regulatory framework, adding another layer of complexity for companies seeking market approval. The diverse regulatory landscape extends beyond North America and Europe, with countries in Asia-Pacific, Latin America, and other regions having their own sets of rules and requirements. Harmonization efforts, such as the International Cooperation on Harmonisation of Technical Requirements for Registration of Veterinary Medicinal Products (VICH), aim to align regulatory standards globally.

Limited Research Funding

Limited research funding poses a significant challenge to the Global Equine Supplement Products Market, impeding the progress of innovative solutions and hindering the industry's ability to address emerging health issues in the equine population. In the realm of veterinary medicine, where research and development are crucial for advancing therapeutic interventions, the availability of funding plays a pivotal role in shaping the trajectory of scientific breakthroughs. The equine veterinary therapeutics market is characterized by its unique set of challenges and opportunities, necessitating targeted research to develop effective medications, vaccines, and treatment modalities tailored to the distinct physiology of horses. However, compared to more mainstream fields, such as human medicine or even companion animal therapeutics, funding dedicated to equine health research is often limited, creating a gap in knowledge and innovation. One of the primary factors contributing to the limited research funding in equine veterinary therapeutics is the comparatively smaller market size. With horses constituting a niche segment of the overall veterinary market, attracting investment and research funding can be challenging. Pharmaceutical companies and research institutions may prioritize areas with larger market potential, leaving equine health research with constrained financial support. The lack of a robust commercial market for certain equine health issues further exacerbates the funding challenge. Conditions specific to horses, such as certain infectious diseases or less common ailments, may not attract sufficient attention from funding bodies due to their limited economic impact or the perception that they affect only a small population of animals.

Moreover, the cost-intensive nature of equine research poses a hurdle. Conducting clinical trials, maintaining research facilities, and ensuring the ethical treatment of research animals, all integral components of equine health studies, require substantial financial resources. The high cost associated with equine veterinary research may discourage potential funders, limiting the scope and scale of research initiatives. Another contributing factor to the funding constraint is the lack of centralized funding bodies dedicated exclusively to equine health. Unlike some other areas of veterinary research, such as companion animal health or food animal production, equine health may not benefit from dedicated funding agencies or foundations that prioritize and allocate resources specifically for equine research. The limited collaboration between academia and industry in the equine veterinary therapeutics sector also contributes to constrained research funding. Collaborations between universities, research institutions, and pharmaceutical companies can facilitate the translation of research findings into practical applications. However, the scarcity of such collaborative initiatives in the equine sector hampers the flow of funds into critical research endeavors.

To address the challenge of limited research funding, concerted efforts are required from various stakeholders. Pharmaceutical companies operating in the equine veterinary therapeutics market can play a pivotal role by allocating resources to support research initiatives, recognizing the long-term benefits of a robust evidence base for their products. Collaborations between industry and academia can foster a synergistic approach, leveraging the strengths of both sectors to advance equine health research. Government agencies and private foundations dedicated to animal health research can contribute by prioritizing equine health within their funding initiatives. Establishing targeted grant programs and fostering a supportive environment for equine research can encourage scientists and veterinarians to explore innovative solutions for equine health challenges. Also, advocacy for equine health research within the broader veterinary and animal welfare community is crucial. Raising awareness about the importance of equine health, both in terms of the animals' welfare and the economic contributions of the equine industry, can garner support from diverse funding sources. Educational institutions can also play a role in addressing the funding gap by incorporating equine health into their research priorities. By encouraging faculty and students to pursue research projects in equine veterinary therapeutics, universities contribute to expanding the knowledge base and addressing the specific healthcare needs of horses.


MIR Regional

Key Market Trends

Increasing Adoption of Biologics

Globalization of Equine Therapeutics Market

The Global Equine Supplement Products Market is undergoing a transformative phase marked by the globalization of its landscape. The equine industry's increasing internationalization and the global movement of horses have significantly influenced the dynamics of the therapeutics market. This trend is propelled by the growing participation of horses in various global events, such as equestrian sports competitions, breeding programs, and international trade. As horses traverse borders for racing, breeding, and leisure, there is a heightened demand for standardized and internationally recognized equine veterinary therapeutics. The globalization of the equine therapeutics market has implications for regulatory harmonization and the development of consistent treatment protocols. Regulatory frameworks are evolving to accommodate the cross-border movement of horses, necessitating alignment and collaboration between regulatory bodies worldwide. This shift facilitates a more seamless introduction of equine veterinary therapeutics in different regions, ensuring that products meet standardized safety and efficacy requirements. Moreover, the sharing of knowledge, research findings, and best practices on a global scale is fostering collaboration between veterinarians, researchers, and pharmaceutical companies. This exchange of information contributes to the development of innovative solutions that cater to the diverse healthcare needs of horses across different geographical locations. The globalization trend not only expands market opportunities for equine veterinary therapeutics but also underscores the need for a comprehensive and interconnected approach to equine healthcare on a global scale. As the equine industry continues to transcend borders, the Global Equine Supplement Products Market is poised to benefit from increased collaboration, regulatory alignment, and the development of universally applicable therapeutic solutions for horses worldwide.

Segmental Insights

Supplements Insights

Based on Supplements, Protein have emerged as the fastest growing segment in the Global Equine Supplement Products Market in 2023. This is ascribed due to

Distribution Channel Insights

Based on Distribution Channel, Veterinary Hospital have emerged as the dominating segment in the Global Equine Supplement Products Market in 2023. This is because

Regional Insights

Based on Region, North America have emerged as the dominating region in the Global Equine Supplement Products Market in 2023. The region is home to a large population of horses, with a thriving equestrian industry comprising various disciplines such as racing, showing, and recreational riding. This substantial equine population drives demand for supplements to maintain horse health and performance. North America boasts a well-established network of equine veterinarians and professionals who recommend and prescribe supplements as part of routine care. The region's robust economy and high disposable income levels among horse owners facilitate increased spending on premium supplement products. These factors position North America as a key player in the Global Equine Supplement Products Market

Recent Development

  • In February 2024, Equestrian Canada (EC) unveiled a new collaboration with Mad Barn, a leading entity specializing in equine nutrition research, education, and products. This partnership signifies a significant advancement in bolstering the health and performance of the Canadian Equestrian Team. Recognizing the pivotal role of nutrition in the well-being and achievements of equine athletes, EC has joined forces with Mad Barn to furnish Team Canada's equestrians with cutting-edge nutritional solutions tailored to the unique requirements of their horses. As part of this collaboration, EC and Mad Barn will work together to craft educational materials, encompassing articles, webinars, and seminars, aimed at enlightening the equestrian community about optimal practices in equine nutrition. Mad Barn will extend special contests and promotions to EC Sport Licence Holders, thereby facilitating their access to premium nutritional offerings.

Key Market Players

  • Bayer AG
  • Boehringer Ingelheim International GmbH
  • Equine Products UK Ltd
  • Zoetis Services LLC
  • Purina Animal Nutrition LLC
  • Vetoquinol S.A.
  • Kentucky Equine Research, Inc. 
  • Plusvital Limited
  • Lallemand Inc.
  • Virbac S.A. 

By Supplements

By Application

By Distribution Channel

By Region

  • Protein
  • Vitamin
  • Enzyme
  • Electrolyte & Minerals
  • Others
  • Performance Enhancement/Recovery
  • Joint Disorder Prevention
  • Other
  • Veterinary Hospital
  • Veterinary Clinics
  • Pharmacies and drug stores
  • E-commerce
  • Other
  • North America
  • Europe
  • Asia Pacific
  • South America
  • Middle East & Africa

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