Veterinary Microchips Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Animal Type (Dogs, Cats, Horses, Others), By Scanner Type (134.2 kHz, 125 KHz, 128 KHz), By Distribution Channel (Veterinary hospitals/clinics, Others), By Region and Competition, 2019-2029F

Published Date: November - 2024 | Publisher: MIR | No of Pages: 320 | Industry: Healthcare | Format: Report available in PDF / Excel Format

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Veterinary Microchips Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Animal Type (Dogs, Cats, Horses, Others), By Scanner Type (134.2 kHz, 125 KHz, 128 KHz), By Distribution Channel (Veterinary hospitals/clinics, Others), By Region and Competition, 2019-2029F

Forecast Period2025-2029
Market Size (2023)USD 0.64 Billion
Market Size (2029)USD 1.05 Billion
CAGR (2024-2029)8.76%
Fastest Growing SegmentDogs
Largest MarketNorth America

MIR Animal Healthcare

Market Overview

Global Veterinary Microchips Market was valued at USD 0.64 Billion in 2023 and is expected to reach USD 1.05 Billion by 2029 with a CAGR of 8.76% during the forecast period.

Petlog, one of the largest microchipping databases in the UK, has reported that over 25,000 pets have gone missing since January 2023. Between January 2023 and June 2024, nearly 5,000 dogs and over 20,000 cats were reported lost. During this timeframe, more than 3,500 dogs and over 13,000 cats were successfully located and reunited with their owners. Notably, 74% of dogs and 62% of cats were returned to their families due to accurate and current microchip information.

Key Market Drivers

Growing Pet Ownership and Companion Animal Population

The rising global trend of pet ownership, particularly among companion animals such as dogs and cats, has become a key driver for the Global Veterinary Microchips Market. This surge is largely fueled by an increasing awareness of the mental and physical health benefits that pets offer, including emotional support, stress relief, and companionship. As pets are increasingly regarded as family members, pet owners are more willing to invest in their health, safety, and well-being. This shift in perception has led to growing demand for advanced pet care solutions, including reliable identification systems like veterinary microchips.

Urbanization, changing family structures, and higher disposable incomes, particularly in emerging economies, have also contributed to this trend. More people in urban environments are adopting pets as part of smaller family units or as sole companions, leading to higher adoption rates. The COVID-19 pandemic played a significant role in boosting pet ownership, as many individuals and families turned to pets for comfort during periods of isolation and social distancing.


MIR Segment1

Rising Awareness of Pet Safety and Identification Technologies

from January 2023 to June 2024, over 21,000 cats registered with Petlog have been reported missing in the UK, with 62% (13,231) successfully located and reunited with their families due to their microchip.

Animal welfare organizations, veterinary clinics, and pet shelters play a pivotal role in promoting the importance of microchipping as part of responsible pet ownership. These organizations often run awareness campaigns and offer discounted or free microchipping services to encourage adoption. Through educational programs and partnerships, they stress the long-term benefits of microchipping, such as increased safety, reduced stress in finding lost pets, and compliance with local regulations. These initiatives have effectively raised public awareness about the importance of pet identification, further driving the adoption of veterinary microchips.

In addition to growing awareness, technological advancements in microchips are also fueling demand. Recent innovations, such as integrating GPS trackers and storing vital health and vaccination data within the microchip, offer added convenience and functionality to pet owners. These enhanced features not only help locate lost pets but also provide quick access to medical records, which can be crucial in emergencies or when traveling. This added layer of utility has broadened the appeal of microchips, making them a more comprehensive solution for pet safety and management.

Technological Advancements in Veterinary Microchips

Technological advancements in veterinary microchip products and related services are significantly driving growth in the Global Veterinary Microchips Market. These innovations are making microchips more efficient, reliable, and user-friendly for both pet owners and veterinary professionals. One major improvement is the development of microchips with enhanced durability and smaller sizes, making them easier to implant with minimal discomfort to animals. These modern microchips are also increasingly compatible with global identification standards, allowing for seamless identification across borders and enhancing their appeal to a broader consumer base.

A notable trend is the integration of GPS tracking technology within certain microchip models, offering real-time location tracking for pet owners concerned about their pets’ safety. This functionality goes beyond traditional identification, providing owners with peace of mind by allowing them to monitor their pets' whereabouts continuously. The incorporation of GPS technology has significantly enhanced the value proposition of microchips, especially for pet owners in areas prone to pet theft or for those with particularly adventurous animals.

Key Market Challenges


MIR Regional

High Cost of Microchipping Services

One of the significant challenges in the Global Veterinary Microchips Market is the relatively high cost of microchipping services, which can be a deterrent, particularly for pet owners in low- to middle-income regions. The cost of the microchip itself may be affordable, but the additional charges for implantation and registration can accumulate, making it a significant expenditure for many. Pet owners, especially in developing economies, may prioritize more immediate and visible care options, such as vaccinations or food, over microchipping, which is seen as an optional, non-urgent service. This cost sensitivity is exacerbated by the lack of public awareness regarding the long-term benefits of microchipping, leading to lower adoption rates. The recurring costs associated with registration and updating ownership information in databases can also discourage some pet owners from opting for microchipping. In some countries, regulatory frameworks requiring mandatory microchipping have helped to mitigate this challenge, but in areas without such regulations, the cost remains a significant barrier to widespread adoption. To overcome this challenge, market players may need to focus on making microchipping services more affordable or introducing subsidized programs in collaboration with governments or non-profit organizations to encourage adoption.

Data Privacy and Security Concerns

As the world becomes more digitally connected, concerns around data privacy and security have become prevalent, and the veterinary microchips market is no exception. Microchips store critical data such as pet identification information and owner details, which are stored in central databases that can be accessed by veterinarians, animal shelters, and other authorities. However, the management of this sensitive information raises concerns about the security of the data and the potential for breaches or misuse. Pet owners may worry about their personal information being compromised, especially if the databases are not well protected or regulated. In some regions, there are no clear legal protections or guidelines governing the use and storage of microchip data, which exacerbates these concerns. The interoperability of databases across borders can create further complications when pets travel internationally, as pet owners may fear that their data is being shared without their consent. These privacy concerns, coupled with the lack of robust data protection frameworks, can create reluctance among pet owners to adopt microchipping solutions. Addressing these concerns would require the implementation of stricter data protection measures, the creation of transparent data usage policies, and ensuring that pet owners have control over their information.

Key Market Trends

Increasing Adoption of Microchips in Livestock and Wildlife Tracking

, In October 2022, Merck Animal Health's minority investment in LeeO Precision Farming B.V. exemplifies the growing interest in innovative solutions within the Global Veterinary Microchips Market. By assuming distribution of LeeO's digital swine traceability solution in selected markets, Merck Animal Health underscores the increasing demand for advanced identification technologies in livestock management. This strategic move aligns with the market's trend towards enhanced animal tracking and monitoring, demonstrating how industry leaders are leveraging technological advancements to improve animal health and safety. The collaboration with LeeO's founders and existing shareholders, including Prairie Systems, Inc., a strategic investment of United Animal Health, Inc., and MIQ B.V., highlights the importance of partnerships in driving growth and innovation within the veterinary microchips sector.

Beyond agricultural applications, microchips are also gaining traction in wildlife conservation and management. Conservationists are increasingly using microchips to track endangered species, monitor migration patterns, and study animal behavior in the wild. These tracking efforts provide invaluable information that helps researchers understand the dynamics of wildlife populations, habitat use, and environmental impacts. For instance, microchips have been used to track species such as sea turtles, elephants, and birds, providing critical data that aids in the development of strategies for species preservation and habitat protection. Microchips are used to prevent illegal poaching by allowing authorities to track and identify animals at risk.

The versatility of microchips in both livestock and wildlife sectors extends their utility far beyond companion animals. In both cases, microchips offer not only a method for identification but also a tool for collecting and analyzing important health, movement, and behavioral data. This multi-functional use of microchips is driving their broader adoption, contributing to the expansion of the global veterinary microchips market. As demand for efficient animal tracking systems increases, particularly in livestock management and wildlife conservation, the market is poised for further growth.

Growth of Veterinary Clinics and Animal Shelters

The growth of veterinary clinics, animal shelters, and animal welfare organizations worldwide is significantly driving the expansion of the Global Veterinary Microchips Market. These institutions are vital in promoting microchipping as a standard practice for ensuring pet safety and identification, leading to a broader adoption of this technology. Veterinary clinics increasingly offer microchipping as part of routine health check-ups or alongside spay and neuter procedures, making it an accessible and convenient option for pet owners. By integrating microchipping into standard care protocols, veterinary clinics play a pivotal role in educating owners on the benefits of permanent identification, thus boosting the market's growth.

Animal shelters also contribute to the rising demand for veterinary microchips by mandating microchipping for all animals prior to adoption. This ensures that animals can be easily tracked and returned if they become lost, reducing the strain on shelters while improving animal welfare. Many shelters also collaborate with rescue organizations and conduct awareness campaigns to educate potential pet adopters on the long-term benefits of microchipping. Through outreach programs, shelters help dispel common misconceptions and highlight the importance of microchips as a reliable, tamper-proof method of identification.For instance, The HASS (Humane Animal Services and Solutions) service model is a framework designed to improve the welfare and management of animals, particularly in the context of shelters and animal control.

Segmental Insights

Animal Type Insights

Based on the animal type, dogs dominated the most dominating segment in the Global Veterinary Microchips Market, primarily due to the increasing pet ownership rates, heightened awareness of pet safety, and the effectiveness of microchips as a permanent identification solution. The surge in dog ownership globally has been influenced by changing lifestyles, urbanization, and a growing recognition of the mental and physical health benefits associated with pet companionship. According to various studies, dog owners often consider their pets as integral family members, leading to increased spending on pet care, including health services and identification systems. This trend is particularly evident in regions like North America and Europe, where dogs are among the most popular pets. As the number of dog owners rises, so does the demand for veterinary services, including microchipping. Microchips are viewed as a reliable and permanent means of identifying dogs, providing a significant advantage over traditional identification methods such as collars and tags, which can easily be lost or removed. With microchips, dog owners can ensure their pets are always identifiable, significantly improving the chances of recovery if a dog goes missing. The peace of mind offered by microchipping, knowing that a dog can be traced back to its owner, is a key factor driving the demand among dog owners.

Increasing awareness about responsible pet ownership has led to more dog owners recognizing the importance of microchipping. Veterinary clinics, animal shelters, and animal welfare organizations frequently advocate for microchipping as a standard practice, emphasizing its role in enhancing pet safety and reunification efforts. Many veterinary clinics offer microchipping services during routine check-ups or spaying/neutering procedures, further facilitating the adoption of this technology among dog owners.

Scanner Type Insights

Based on the scanner type segment, the 134.2 kHz frequency is currently the most dominant type in the market, primarily due to its compliance with international standards, widespread acceptance, and increased adoption across various regions. The 134.2 kHz frequency is part of the ISO 11784 and ISO 11785 standards, which establish a global framework for the identification of animals using microchips. These standards facilitate the interoperability of microchips and scanners across borders, making it easier for lost pets to be identified and reunited with their owners, regardless of where they are found. The global harmonization of microchip technology has led to increased consumer confidence, resulting in a higher adoption rate of 134.2 kHz microchips in various countries. Many veterinary clinics, animal shelters, and animal control agencies are now equipped with scanners compatible with this frequency, further driving its popularity.

The rise in regulatory mandates for pet microchipping also significantly contributes to the dominance of 134.2 kHz microchips. Various countries, particularly in Europe and parts of North America, have established laws requiring the microchipping of pets, specifically dogs and cats. The legal frameworks often specify the use of ISO-compliant microchips, which predominantly operate at the 134.2 kHz frequency. As a result, pet owners are increasingly opting for these microchips to comply with local regulations, thereby bolstering the market share of 134.2 kHz scanners.

Regional Insights

Based on region, In the Global Veterinary Microchips Market, North America emerged as the dominant region, significantly shaping the landscape of microchip adoption and implementation. This dominance can be attributed to several critical factors, including a high pet ownership rate, strong regulatory frameworks, advanced veterinary healthcare infrastructure, and a heightened awareness of animal welfare. The rising number of pet owners in North America, particularly in the United States and Canada, significantly contributes to the market's growth. With an estimated 70% of households in the U.S. owning at least one pet, the demand for veterinary services, including microchipping, is robust. The cultural significance of pets in North American households leads to increased spending on pet care, including preventive measures such as microchipping. Pet owners are increasingly recognizing the importance of microchipping as a way to protect their pets and ensure their safe return in case they become lost.

North America has implemented strong regulatory measures promoting microchipping, particularly for dogs and cats. Several states and provinces have passed laws requiring pet owners to microchip their animals, especially those adopted from shelters. These regulations create a solid foundation for the veterinary microchips market, as they not only increase compliance rates among pet owners but also emphasize the responsibility of pet ownership. As a result, veterinary clinics and shelters in the region actively advocate for microchipping, further solidifying its prevalence among pet owners.

Recent Developments

  • In January 2024, the Pune Municipal Corporation's(PMC) veterinary department initiated a plan to implement microchip technologyfor monitoring stray dogs within the city. This initiative aims to track theirmovements, verify vaccination statuses, and assess the stray dog population.The civic body is currently in discussions with private companies to facilitatethis technology. According to the plan, microchips will be implanted around thenecks of stray dogs, and the veterinary department will utilize a mobileapplication to gather detailed information about each animal.
  • In March 2023, new legislation was introduced inParliament to mandate compulsory microchipping for all pet cats. Thisinitiative aims to simplify the process of reuniting lost or stray cats withtheir owners, ensuring their safe return home. The government is fulfilling asignificant manifesto commitment by requiring pet owners to microchip theircats by June 10, 2024. The implementation of compulsory microchipping isexpected to facilitate the reunification of thousands of lost or stray catsannually. This development not only enhances pet safety but also represents asignificant opportunity for growth within the Global Veterinary MicrochipsMarket, as increased regulatory measures are likely to drive demand formicrochipping services and products.

Key Market Players

  • Merck & Co., Inc.
  • Peeva Inc.
  • Virbac
  • Trovan Ltd
  • Wuxi Fofia Technology Co., Ltd.
  • Avid Identification Systems, Inc.
  • Datamars SA
  • Pethealth Inc.
  • Carry My Pet
  • Elanco Animal Health Incorporated

By Animal Type

By Scanner Type

By Distribution Channel

By Region

  • Dogs
  • Cats
  • Horses
  • Others
  • 134.2 kHz
  • 125 KHz
  • 128 KHz
  • Veterinary hospitals/clinics
  • Others
  • North America
  • Europe
  • Asia Pacific
  • South America
  • Middle East & Africa

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