Sexual Wellness Market Size - By Product (Sex Toys, Condoms, Personal Lubricants), By End User (Male, Female), By Distribution Channel (Online Stores, Drug Stores, Hypermarkets & Supermarkets, Specialty Stores) – Global Forecast 2024 – 2032

Sexual Wellness Market Size - By Product (Sex Toys, Condoms, Personal Lubricants), By End User (Male, Female), By Distribution Channel (Online Stores, Drug Stores, Hypermarkets & Supermarkets, Specialty Stores) – Global Forecast 2024 – 2032

Sexual Wellness Market Size

Sexual Wellness Market size was valued at over USD 36.5 billion in 2023 and is projected to reach more than USD 75.7 billion by 2032. Sexual wellness refers to the state of overall well-being and satisfaction in individual’s sexual life. It encompasses physical, emotional, mental, and social aspects of sexuality, including sexual health, pleasure, and relationships. Sexual wellness involves positive and respectful attitudes towards one's own sexuality and engaging in consensual and fulfilling sexual experiences.
 

Moreover, sexual wellness promotes a healthy and satisfying sexual life while prioritizing consent, communication, and personal well-being. Market includes a wide range of offerings designed to enhance and support individuals' sexual experiences and overall sexual health. In addition, substantial awareness regarding sexual wellness among population leads to greater emphasis on sexual health, safe practices and the use of sexual products that promote pleasure and intimacy.
 

Furthermore, ongoing advancements in sexual wellness products will act as a significant driver for the sexual wellness market. Since development of sex toys incorporate Bluetooth connection, app-controlled functionality, and virtual reality are increasing customer preference and product demand in developed regions thereby stimulating market revenue size. Additionally, continuous launch of novel products in the market will offer wide array of options for consumers. This will enable individuals to find products that better align with their specific needs, preferences, and desires. The introduction of new technologies, materials, and designs to enhance the effectiveness, comfort, and overall experience of sexual wellness products is anticipated to boost market penetration.
 

COVID-19 Impact

The COVID-19 pandemic had moderately positive impact on the sexual wellness market. The pandemic increased public awareness of the significance of sexual health and hygiene. People became more aware of the need of having safe sex, utilizing contraceptives, and avoiding sexually transmitted diseases (STIs). Further, owing to the rising emphasis on sexual health, there was a greater demand for sexual wellness products since individuals seek ways to enhance their intimate experiences while staying at home. With restrictions on physical interactions and social distancing measures, there was a shift towards online shopping and virtual experiences in the industry. Online platforms and e-commerce became popular avenues for purchasing sexual wellness products.
 

Sexual Wellness Market Trends

The rising prevalence of sexually transmitted diseases (STDs) and HIV in developed and developing economies is further augmenting the expansion of the business that offer protection against these infections. This includes condoms, dental dams, contraceptives and other barrier methods that help prevent the transmission of STDs during sexual activity. For instance, according to the World Health Organization (WHO), every day, more than 1 million new treatable STIs spread across the world. STD & HIV are more prevalent in underdeveloped countries as compared to developed nations owing to shortage of sexual health testing, HIV diagnostics and lack of awareness. For instance, According to WHO, more than 27% population are suffering from STD and HIV diseases in Eswatini, while over 10% people acquired STD and HIV in Norway.
 

Sexual Wellness Market Analysis

The sexual wellness market by product is segmented into sex toys, condoms, personal lubricants, and others. The sex toys segment is further segmented into vibrators, dildo, bondage accessories, male masturbators, anal toys, love egg/kegel balls, and others. The condoms segment is subdivided into natural condoms and synthetic condoms. Personal lubricants segment is further categorized into water-based, silicone-based, oil-based and hybrid.
 

The sex toys segment is estimated to witness CAGR of 8.7% by 2032. High revenue growth is primarily attributable to growing acceptance and normalization of sexual pleasure and exploration leading to increasing preference for sex toys among the population base. Additionally, evolving societal attitudes towards sexuality and growing number of people embracing their sexual desires and seeking ways to enhance their intimate experiences.
 

Further, continuous advancements in technology, development of innovative and high-quality products and integration of wireless connectivity, app-controlled features, virtual reality, and improved materials to enhance the functionality, user experience, and customization of sex toys will bolster segment progress. Additionally, rising spending capacity and higher living standards in developing countries are likely to boost segment expansion by 2032.
 

The sexual wellness market by end user is categorized into male and female. Female segment held substantial revenue size accounting for over 54% market share in 2022. The high revenue gains is owing to growing awareness and emphasis on female sexual health and well-being. Women are becoming more empowered, seeking information, and taking charge of their sexual experiences leading to increase in the demand for sexual wellness products that cater to their specific needs.
 

Further, growing accessibility to a wide range of products that can be tailored to their unique preferences including customizable vibration patterns, sizes, shapes, and other features will spur the market demand among women population base. Also, integration of sexual wellness with overall health and wellness such as development of products that promote pelvic health such as kegel exercisers.
 

The sexual wellness market by distribution channel is segregated into online stores, drug stores, hypermarkets & supermarkets, and specialty centers. Online stores segment held considerable revenue size accounting for more than USD 20 billion in the year 2022. The segmental progression is attributed to high internet penetration as well as availability of a diverse product portfolio on online platforms as compared to the offline stores.
 

Moreover, strong focus on personalization, enhanced user experiences, integration of virtual reality (VR) and augmented reality (AR), improved privacy and security measures, and cross-channel integration will enhance the customers preference towards online stores segment. In addition, the anonymity preserved in product delivery is an extra benefit for customers choosing online purchases over physical stores, especially for sex toys.
 

U.S. sexual wellness market accounted for over USD 10 billion in 2022. Upsurge in government initiatives to improve awareness about STDs and HIV leads to increase the demand for sexual wellness products in the U.S. Additionally, people are spending more on sex items that can be ascribed to the decreasing stigma around sexual well-being and health, and sexual wellness is becoming part of prevalent conversations.
 

Moreover, increasing focus on self-care and personal well-being in the U.S is estimated to augment market expansion. Individuals are prioritizing their own physical and mental health, including their sexual well-being. This emphasis on self-care contributes to the growth of the industry as people seek products and experiences that enhance their intimate lives. Furthermore, a significant rise in institutional sales by government, non-governmental organizations, and charities in the country. Furthermore, a significant rise in institutional sales by government, non-governmental organizations, and charities in the U.S.

Sexual Wellness Market Share

Some of the eminent market participants operating in the sexual wellness market include

• Reckitt Benckiser Group PLC
• Kessel Medintim GmbH
• Church and Dwight Co. Inc.
• Doc Johnson Enterprises
• Hot Octopuss Limited
• TENGA Co. Ltd.
• Karex Berhad
• Veru Inc
•  Bijoux Indiscrets
• Adam & Eve Stores
• BioFilm, Inc.
• California Exotic Novelties LLC
• LELO
• Mayer Laboratories, Inc.
• LifeStyles Healthcare Pte Ltd
• Trigg Laboratories Inc.
• Innovus Pharmaceuticals, Inc.
•  pinkcherry
• fleshlight and Pipedream Extreme
   

Sexual Wellness Industry News

• In March 2023, LELO launched TOR 3, a vibrating couple’s ring. These ring offers LELO app connectivity and customization, different vibration patterns for long lasting pleasure and intense mutual satisfaction. Such product launches broaden product offerings in the sex toys segment.
   
• In September 2022, Mankind Pharma introduced Make Love Epic campaign for its new Epic condom brand across India. These campaign is aids to aware and introduce new premium range of condoms that are vegan and thin in nature. Such initiative offered customer building opportunity and gained competitive share in the significant market.
   

Sexual wellness market research report includes an in-depth coverage of the industry with estimates & forecast in terms of revenue in USD from 2018 to 2032 for the following segments

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By Product (USD Million & Million Units)

• Sex toys
  • Vibrators
  • Dildo
  • Bondage accessories
  • Male Mastrubators
  • Anal toy
  • love egg/Kegel balls
  • Others
• Condoms
  • Natural condom
  • Synthetic condom
• Personal lubricants
  • Water-based
  • Silicon-based
  • Oil-based
  • Hybrid
• Others

By End User (USD Million)

• Male
• Female

By Distribution Channel (USD Million)

• Online stores
• Drug stores
• Hypermarkets & supermarkets
• Specialty stores

The above information is provided for the following regions and countries

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Switzerland
  • The Netherlands
  • Denmark
  • Poland
  • Sweden
• Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
  • New Zealand
  • Thailand
  • Singapore
  • Malaysia
  • Vietnam
  • Taiwan
• Latin America
  • Brazil
  • Mexico
  • Argentina
  • Colombia
  • Chile
• Middle East & Africa
  • Saudi Arabia
  • South Africa
  • UAE
  • Nigeria
  • Turkey