Period Panties Market Size - By Type (Brief, Bikini, Boyshort, High-waist), By Distribution Channel (Retail Pharmacy, Hospital Pharmacy, E-commerce Channels, Brick & Mortar, Supermarket/Hypermarket) – Global Forecast to 2032
Published Date: August - 2024 | Publisher: MIR | No of Pages: 240 | Industry: Healthcare | Format: Report available in PDF / Excel Format
View Details Buy Now 2890 Download Sample Ask for Discount Request CustomizationPeriod Panties Market Size - By Type (Brief, Bikini, Boyshort, High-waist), By Distribution Channel (Retail Pharmacy, Hospital Pharmacy, E-commerce Channels, Brick & Mortar, Supermarket/Hypermarket) – Global Forecast to 2032
Period Panties Market Size
Period Panties Market size was valued at USD 241.6 million in 2022 and is projected to reach at USD 358.5 million by 2032 owing to rapid urbanization and growing literacy rate among women.
Period panties are a godsend for women during that time of the month. They're designed like regular underwear but with built-in leak protection. That means you can ditch those pads, tampons, and cups and still feel confident and comfortable. Guess what? More and more women are starting to realize how important it is to take care of their lady bits, especially during their period. For example, the United Nations estimates that over 300 million women around the world get their period every single day. But here's the sad partaround 500 million women don't have access to things like pads and clean water to manage their periods properly. To help out, organizations like UNICEF are working with governments to make sure that women have the resources they need to stay healthy and clean during their periods. By supporting education and healthcare, they're helping women understand their bodies and take care of themselves better.
Furthermore, menstruation underwear is a relatively modern period hygiene product that can be used in place of more standard menstrual products such as pads and tampons. The technology used for manufacturing of period panties varies by company, but often consists of numerous layers of materials such as polyester, nylon, merino wool, and cotton targeted at blood absorption, so the individual feels dry and comfortable. Additionally, rising government initiative towards menstrual hygiene will further propel the market expansion.
| Report Attribute | Details |
|---|---|
| Base Year | 2022 |
| Period Panties Market Size in 2022 | USD 241.6 Million |
| Forecast Period | 2023 to 2032 |
| Forecast Period 2023 to 2032 CAGR | 4.0% |
| 2032 Value Projection | USD 358.5 Million |
| Historical Data for | 2018 to 2022 |
| No. of Pages | 200 |
| Tables, Charts & Figures | 205 |
| Segments covered | Type, Distribution Channel, and Region |
| Growth Drivers |
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| Pitfalls & Challenges |
|
COVID-19 Impact
COVID-19 significantly impacted the world economy and negatively affected almost every industry including the Femtech industry and several other organizations as a whole, irrespective of its size. Initially, the market suffered a setback due to the commencement of the lockdown and stringent regulations imposed by authorities during the lockdown. Due to a shortage of both non-essential and emergency medical supplies, the pandemic caused chaos in the entire medical sector. In addition, the worldwide supply chain was disrupted, impacting the production and shipping of period panties.
Moreover, change in the consumers’ buying patterns were observed since they were unable to purchase period panties from hospital or retail pharmacies owing to monetary and mobility constraints during the pandemic. Further, covid-19 also disrupted new product launches, which caused a negative impact on the regulatory approval of new products. However, the increasing adoption of environment friendly period panties and the rising sales through online pharmacies countered the negative impact which the COVID-19 pandemic initially had on the market development.
Period Panties Market Trends
The growing urbanization among countries of developing nations across the world is one of the primary factors propelling the market expansion. The primary goal of all countries is to promote menstrual health and hygiene, reproductive health, gender equality, among others. The World Banks’s Water Global Practice is collaborating with countries of all nations to include menstrual health and hygiene in water-related projects. For instance, the Rural Water, Sanitation and Hygiene for Human Capital Development Project in Bangladesh aims to eradicate stigma associated with women buying various menstrual products including period panties and promotes women empowerment.
In addition, the World Bank also supports underdeveloped countries by providing them access to affordable menstrual hygienic products and encourages local businesses to further distribute these products.
Period Panties Market Analysis
Based on type, the period panties market is segmented into brief, bikini, boyshort, high-waist, and others. The brief segment witnessed the largest revenue size at USD 73 million in 2022 and is estimated to exceed USD 107.8 million by 2032. Menstrual briefs are designed with a higher waistline and fuller coverage, which provides effective leak protection. The extended coverage helps prevent leaks from occurring, giving individuals peace of mind, and allowing them to feel confident and secure during their menstrual cycle.
Moreover, menstrual briefs are often made with breathable and moisture-wicking materials that help maintain proper airflow and reduce the risk of irritation or discomfort. They can contribute to overall vaginal health and provide a more comfortable experience during menstruation. Furthermore, an increasing availability of period panties along with various other businesses working towards creating novel technology will support the segment revenue.
When it comes to buying period panties, you have a few different places you can go. You can hit up the pharmacy, either in a store or online, or you can head to your local supermarket or big-box store. You could even order them online. In the year 2022, the pharmacy was the most popular place to buy period panties, with over 35% of people choosing to shop there. That's probably because you can get personalized advice from a pharmacist, and it's easy to grab other things you need for your period, like pads or tampons. And as more and more people learn about period disorders, they're turning to pharmacies for help. This is giving the pharmacy segment of the period panty market a big boost.
U.S. period panties market accounted for USD 45.4 million in 2022 and will grow momentously to reach USD 66.7 million by 2032. The affordability of period panties among the target population base and ongoing technological developments are primarily responsible for the growth of the U.S. market size. Further, the region's high healthcare spending on health care management and rising disposable income will propel the expansion of the North America market. Also, the substantial presence of well-established market participants and the favourable regulatory environment result in a number of product approvals and launches, particularly in the U.S.
Period Panties Market Share
Some of the notable key industry players operating in the period panties market include
- Neione
- Ruby Love (PANTYPROP INC)
- Proof
- Knix Wear, Inc.
- Rael
- Saalt, LLC
- Victoria's Secret
- FANNYPANTS
- The Period Company
- Thinx, Inc. (Kimberly-Clark)
- Essity
These market participants are implementing various growth strategies such as collaborations, partnerships, acquisitions & mergers, and new product development and launches to strengthen type offerings as well as gain a competitive edge over others.
Period Panties Industry News
- In October 2022, P&G's Always launched “50 Period Heroes” team to expand their work to help #EndPeriodPoverty initiative across the U.S. This period heroes represent organizations and people in each of the 50 states of the U.S. as well as enable access to period product to young people. Such initiative offers competitive edge to the firm in the significant market.
- In January 2021, Essity launched absorbent panties for incontinence and menstruation. Essity has launched several period underwear called intimawear under brands such as Bodyform, Nana, and Libresse. Such product launches are anticipated to augment industry expansion.
Period panties market research report includes an in-depth coverage of the industry with estimates & forecast in terms of revenue in USD from 2018 to 2032 for the following segments
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Market Size, By Type (USD Million)
- Brief
- Bikini
- Boyshort
- High waist
- Others
Market Size, By Distribution Channel (USD Million)
- Retail pharmacy
- Hospital pharmacy
- E-commerce channels
- Brick & mortar
- Supermarket/hypermarket
The above information is provided for the following regions and countries
- North America
- U.S.
- Canada
- Europe
- Germany
- France
- UK
- Spain
- Italy
- Russia
- Poland
- Switzerland
- Norway
- Finland
- Sweden
- Denmark
- The Netherlands
- Asia Pacific
- Japan
- China
- India
- Australia
- South Korea
- Taiwan
- Indonesia
- Vietnam
- Latin America
- Brazil
- Mexico
- Argentina
- Colombia
- Chile
- Middle East & Africa
- Saudi Arabia
- South Africa
- UAE
- Israel
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