Wearable Breast Pump Market Size - By Component (Wearable Pumps, Accessories), By Technology (Manual, Battery Powered, Electric), By Distribution Channel (Retail, E-commerce) – Global Forecast to 2032

Wearable Breast Pump Market Size - By Component (Wearable Pumps, Accessories), By Technology (Manual, Battery Powered, Electric), By Distribution Channel (Retail, E-commerce) – Global Forecast to 2032

Wearable Breast Pump Market Size

Wearable Breast Pump Market size was valued at USD 566 million in 2022 and is estimated to account for over USD 1.3 billion by 2032. Wearable breast pump is a specialized device designed to assist lactating mothers in expressing breast milk. Unlike traditional breast pumps that require the user to hold the device manually, wearable breast pumps are specifically designed to be worn discreetly and comfortably on the breast that allows hands-free pumping.
 

Moreover, wearable breast pumps are typically compact, lightweight, and designed to fit inside a bra or clothing, allowing mothers to pump milk discreetly without the need for external tubes or cords. They often incorporate advanced technologies such as quiet motors, customizable suction settings, and rechargeable batteries to offer improved functionality and ease of use. Increasing awareness about the benefits of breastfeeding, growing number of milk banks, and the demand for convenient as well as efficient breast pumping solutions.
 

Moreover, the rising number of working women across the developed and developing nations is further augmenting the expansion of the industry. For instance, according to the International Labor Organization, the employment rate of women aged 25 to 54 years is 51.6% worldwide. As, more women participate in the workforce, there is a growing need for convenient and efficient breast pumping solutions. Moreover, wearable breast pumps offer convenience, mobility, discretion, and privacy to continue breastfeeding while balancing their professional responsibilities.
 

COVID-19 Impact

The COVID-19 pandemic had negatively impacted the market. The adverse impact is owing to disruption in manufacturing and shipping of healthcare needs as a result of the shutdown. This caused delayed delivery timeline and price fluctuations as well as declined the availability of these products in several regions. The COVID-19 pandemic resulted in lockdown restrictions and increased availability of women at home, lowering demand for breast pumps. Furthermore, growing use of breast milk substitutes by women suffering from COVID-19 further hampered the business progression.
 

Wearable Breast Pump Market Trends

Advancements in wearable breast pump have been a significant driver for the industry. These innovations cater several benefits such as improved user experience, increased efficiency, and provide enhanced functionality. Incorporation of innovative motor designs and sound-dampening materials into wearable breast pumps to minimize noise, allowing for more discreet and comfortable pumping experiences will impel customer preference. Moreover, increasing awareness among women regarding breastfeeding and its benefits, including reduced risk of breast cancer.
 

Furthermore, smart technological elements are progressively being included in wearable breast pumps such as smartphone apps that allow users to remotely monitor pumping sessions, track milk supply, and change settings. According to the European Milk Bank Association, in 2021, more than 280 milk banks were present in the European region and 17 were under construction.
 

Wearable Breast Pump Market Analysis

The wearable breast pump market by component is categorized into wearable pumps and accessories. The wearable pumps segment garnered USD 334.9 million revenue size in the year 2022. The growing fertility rate and increase in the number of working women will propel the wearable breast pump business in the upcoming years.
 

Furthermore, awareness programs undertaken by several government and organizations regarding importance and benefits of breastfeeding to children across the world. Additionally, growing usage of e-commerce platforms, improved accessibility to wearable pumps and related breastfeeding accessories, the development of favourable reimbursement policies, and increasing acceptance of innovative products among working women.
 

Based on technology, the wearable breast pump market is segmented into manual, battery powered and electric. The battery-powered segment accounted for over 48% market share in the year 2022. Battery-powered breast pumps offer longer battery life, faster charging times, greater portability and mobility compared to traditional plug-in models, thereby will propel segmental demand. For instance, in September 2021, Elvie launched Elvie Stride, a novel smart, ultra-quiet and hands-free breast pump with insurance coverage in the U.S.
 

The wearable breast pump market is segmented by distribution channel into retail, e-commerce, and others. The e-commerce segment is anticipated to hold high gains potential by 2032. High segmental progression is attributable to enhanced high internet penetration, availability of broad range of products and ease of use. The E-commerce segment provides a large selection of product alternatives, quick comparison, and doorstep delivery.
 

U.S. wearable breast pump market accounted for USD 243 million revenue size in 2022. High female employment rate in the U.S. is a significant driver for the industry. Moreover, growing awareness regarding several benefits of breastfeeding for both infants and mothers leads to an increasing preference for breastfeeding among new mothers in the U.S. Further, high healthcare spending, favourable reimbursement coverage, and strong presence of industry participants in the country.
 

Wearable Breast Pump Market Share

Some of the eminent wearable breast pump market participants operating in the wearable breast pump industry include

• Medela AG
•  Ameda, Inc
•  Willow Innovations Inc
• Philips
•  Elvie (Chiaro Component Ltd)
•  Freemie
•  BabyBuddha Products LLC
•  Spectra
•  iAPOY, and Lavie Mom

Wearable Breast Pump Industry News

• In January 2023, Willow Innovations, Inc. introduced an apple watch companion software for Willow 3.0 pumps. Willow 3.0 gives moms more flexibility and customization while pumping with a smartwatch companion app. Such advancements offered competitive edge to the company.
   
• In January 2022, Medela AG launched Solo, a portable and user-friendly single electric breast pump in Canada. This product launch helped the company to enhance its product portfolio and customer base.
   

Wearable breast pump market research report includes an in-depth coverage of the industry with estimates & forecast in terms of revenue in USD from 2018 to 2032 for the following segments

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By Component (USD Million & Units)

• Wearable pumps
• Accessories

By Technology (USD Million)

• Manual
• Battery powered
• Electric

By Distribution Channel (USD Million)

• Retail
• E-commerce
• Others

The above information is provided for the following regions and countries

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Switzerland
  • The Netherlands
  • Denmark
  • Poland
  • Sweden
• Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
  • New Zealand
  • Thailand
  • Vietnam
  • Indonesia
• Latin America
  • Brazil
  • Mexico
  • Argentina
  • Colombia
  • Chile
• Middle East & Africa
  • Saudi Arabia
  • South Africa
  • UAE
  • Turkey