Breast Shells Market Size - By Material (Silicone, Polypropylene), By Application (Breastfeeding, Pain Sensitivity), By Consumer (Young Mothers, Middle-aged Mothers), By Distribution Channel (Medical Retail Stores, Online Stores), & Forecast, 2023 – 2032

Published Date: August - 2024 | Publisher: MIR | No of Pages: 240 | Industry: Healthcare | Format: Report available in PDF / Excel Format

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Breast Shells Market Size - By Material (Silicone, Polypropylene), By Application (Breastfeeding, Pain Sensitivity), By Consumer (Young Mothers, Middle-aged Mothers), By Distribution Channel (Medical Retail Stores, Online Stores), & Forecast, 2023 – 2032

Breast Shells Market Size

Breast Shells Market size was valued at around USD 69 million in 2022 and is estimated to reach over USD 138 million by 2032. This market revenue is owing to the increasing demand for breastfeeding products, focus on comfort & convenience, innovative designs & technologies, and growing emphasis on product safety & quality among others.
 

Breast Shells Market

Breastfeeding is widely recognized as beneficial for both the mother and the baby, leading to a growing demand for products that support and enhance the breastfeeding procedure. Breast shell manufacturers are placing greater emphasis on designing products that prioritize comfort & convenience for breastfeeding mothers. This includes using soft, hypoallergenic materials that are gentle on the skin and ergonomic designs that provide a secure fit and optimal comfort during use.
 

Hey, breastfeeding mamas! Get ready for an exciting upgrade to your nursing essentials because breast shells are making a comeback in a big way. They're not just for collecting milk anymore! Some genius brands have created breast shells that can pump milk hands-free. That means you can express while you're doing a million other things, like playing with the baby or folding laundry. It's a lifesaver for busy mamas who don't have a moment to sit still. But wait, there's more! Companies are going all out to make breast shells as convenient as possible. They've got improved suction systems, adjustable settings for a comfy fit, and even Bluetooth connectivity. Yes, you can now track your milk supply and analyze your baby's feeding patterns from your phone. With all these fancy features, breast shells are becoming an essential tool for nursing moms. They make breastfeeding easier and more manageable, and as more mamas discover their convenience, the industry is only going to get bigger. So, get ready to embrace the newfound powers of these amazing breast shells and make your breastfeeding journey a whole lot smoother!

Breast shells, also known as nipple shells or milk cups, are breastfeeding accessories that are designed to protect and provide relief to the nipples. They are typically made of a soft, flexible material and consist of two parts outer shell and inner shell. Breast shells are primarily used to address various breastfeeding issues, such as sore or cracked nipples, inverted nipples, or engorgement. They work by creating a barrier between the nipple and clothing, reducing friction and promoting healing.
 

However, the availability of alternative products to breast shells may hamper the breast shells market progress. Nipple shields can help protect sore or cracked nipples and provide a shield between the nipple & baby's mouth. Nipple formers are similar to breast shells but have a different design. Nipple formers have a hollow dome-shaped shell that applies gentle pressure on the nipple to encourage it to protrude.
 

Furthermore, hydrogel pads are soft, gel-filled pads that can provide relief and promote healing for sore nipples. They can be used in between nursing sessions to soothe and moisturize the nipple area. Hydrogel pads are especially helpful for women experiencing nipple pain or damage. Thus, the availability of alternative products to breast shells may limit industry growth over the coming years.
 

COVID-19 Impact

The COVID-19 pandemic has had a negative impact on breast shells market. During the pandemic, many people faced financial uncertainties due to job losses, reduced incomes, and economic instability. As a result, discretionary spending on non-essential items comprising  breast shells decreased. Consumers prioritized essential goods and services, leading to a decline in demand for breast accessories. With the pandemic's focus on health and safety, consumers shifted their priorities towards purchasing essential items such as personal protective equipment (PPE), sanitizers, and medical supplies. Non-essential items comprising breast shells were no longer a priority, further impacting the market.
 

Moreover, the global supply chain was severely disrupted during the pandemic due to lockdowns, travel restrictions, and temporary closures of manufacturing facilities. This disruption led to delays in production, shipment, and delivery of breast shells, resulting in reduced availability and increased prices. Hence, the COVID-19 pandemic has negatively impacted the market revenue.
 

Breast Shells Market Trends

Breast shells have witnessed significant advancements in recent years. Advancements in material science is leading to the development of more comfortable and skin-friendly materials for breast shells. For instance, hypoallergenic and breathable materials are providing improved comfort and reducing the risk of irritation. Novel breast shells can be equipped with additional features such as built-in sensors or pressure-sensitive elements, that can provide feedback to the user or healthcare professionals. These features are assisting in monitoring the breastfeeding patterns, detect latch issues, or track milk flow.
 

Technological advancements are allowing the development of more customized breast shells specific to individual needs. This involves adjustable sizes, shapes, or profiles to fit different breast shapes and sizes more accurately. Moreover, with the rise of the Internet of Things (IoT) and wearable technology, breast shells can be integrated with smart devices or smartphone apps. This connectivity will enable real-time monitoring, data analysis, and remote consultations with lactation consultants or healthcare providers. Overall, technological advancements hold promise in improving breast shells performance efficiently.
 

Breast Shells Market Analysis

Breast Shells Market Size, By Material, 2021 - 2032 (USD Million)

Breast shells, those handy tools that help moms collect their precious milk, come in a range of materials, but silicone stands tall like a champ. It's the MVP, with over 39 million dollars raked in just in 2022. So, why silicone? Well, it's the ultimate star because it's like a gymnast - super flexible and hard to break. It's also as gentle as a lullaby on your delicate skin, so your little one won't get a nasty surprise if it accidentally grazes their mouth. And get thisit's like a superhero that can withstand heat and won't interfere with your precious breast milk. Plus, many silicone breast shells are see-through, like little windows, so you can keep an eye on how much milk you've stashed away. But the best part? It blends seamlessly with your body, like a second nature. You can slip it under your clothes, and no one will be the wiser. It's your little secret, and who knows, it might even make you feel like a bit of a milk-collecting superheroine yourself!

Silicone is a durable material that can withstand regular use and maintain its shape over time. It is resistant to tearing, cracking, and deformation, ensuring that the breast shells retain their form and longevity. Moreover, advancements in silicone breast shells have led to various improvements in recent years, including customization, enhanced realism, and improved adhesion among others. Silicone breast shells can now be custom-made to match an individual's unique body shape, size, and desired appearance. This allows for a more personalized fit and better symmetry with the natural breast.
 

Breast Shells Market Share, By Application, (2022)

Based on application, the breast shells market is segmented as breastfeeding and pain sensitivity. The pain sensitivity segment accounted for a notable market share in 2022 and was valued at over USD 12 million. This segment revenue is owing to the surging use of breast shells by breastfeeding women to address various concerns related to nipple pain and sensitivity. Breast shells create a barrier between the nipple & clothing and reducing friction & rubbing against sensitive nipples. They can be particularly beneficial for women experiencing sore or cracked nipples, providing a cushioning effect and preventing further irritation.
 

Some breast shells are designed with ventilation holes, allowing air to circulate around the nipple area. Improved airflow can aid in the healing process by keeping the nipples dry and promoting faster recovery from soreness or sensitivity. Breast shells can shield the nipples from direct contact with fabrics or materials that might aggravate pain sensitivity. They create a gentle buffer zone that minimizes the possibility of friction or pressure on sensitive nipple tissue. Hence, several benefits delivered by the breast shells in managing nipple pain and sensitivity will upsurge the segment revenue.
 

Breastfeeding mothers are the primary consumers of breast shells, and they can be grouped into three categories based on their ageyoung mothers, middle-aged mothers, and elderly women. In 2022, middle-aged mothers were the biggest buyers of breast shells, spending around $36 million. This is because middle-aged mothers often have more experience with breastfeeding and may encounter challenges like sore or cracked nipples, breast engorgement, or leaking. Breast shells can be a helpful solution for these issues. They create a protective layer between the nipple and clothing, reducing friction and giving the nipples time to heal. They can also help with milk leakage, regulating milk supply, and preventing nipple soreness.

Middle-aged mothers may experience leakage of breast milk, when they are away from their baby during feedings. Breast shells can help catch and collect the leaked milk, preventing it from staining clothing and reducing wastage. Some middle-aged mothers may struggle with an oversupply of breast milk, leading to discomfort and leakage. Breast shells can be used to collect the excess milk and relieve the pressure, making the breastfeeding procedures more comfortable.
 

Based on distribution channel, the breast shells market is segmented as hospital pharmacies, medical retail stores, online stores, and others. The medical retail stores segment is projected to reach more than USD 67 million by 2032. This high market share is owing to several advantages offered by the medical retail stores in breast shells distribution including the availability of a wide array of breast shells and substantial discounts. Additionally, various market players are focusing on marketing products through medical retail stores that increase the salability of a wide variety of product, thus propelling segment trends.
 

Some medical retail stores also offer educational programs for precise product awareness and focus on combating health issues including breastfeeding challenges, etc. Moreover, well-defined safety, effective services, and security policies are boosting the segment revenue.
 

U.S. Breast Shells Market Size, 2020- 2032 (USD Million)

Hey there! You know those breast shells used for breastfeeding? The U.S. is totally ruling the scene in North America right now, with a huge chunk of the market! It's expected to keep growing like crazy, reaching around $57 million by 2032. Why is this happening? Well, there are a few reasonsMore and more people are using online pharmacies to get their supplies. There are some cool programs and initiatives supporting breastfeeding. Companies are coming up with new and improved breast shells. People are having more babies in the U.S. In 2022 alone, there were over 3.6 million births! As more and more babies are born, there's a bigger market for breast shells. Plus, people are looking for natural and healthy ways to feed their little ones. All these things are adding up to make the U.S. breast shell market boom!

The governmental and non-governmental initiatives have been launched in the U.S. to support breastfeeding. These initiatives often include recommendations for breastfeeding accessories, that can boost the demand for breast shells. Additionally, the promotion of breastfeeding benefits and the availability of educational resources have contributed to raising awareness among new mothers about the advantages of breastfeeding. This has significantly increased the demand for breastfeeding accessories including breast shells.
 

Breast Shells Market Share

Some of the major market players operating in the breast shells market are

  • Ameda
  • Ardo Medical Ltd
  • Artsana
  • Chiaro Technology Ltd
  • Chicco
  • Haakaa
  • Koninklijke Philips N.V

Major market players are adopting strategic formulations such as forward integration, new product development, geographical expansion, and research collaborations to garner maximum industry share and promote company growth.
 

Breast Shells Industry News

  • In October 2022, Ameda announced its launch of the Ameda Pearl. This Ameda’s hospital grade breast shell combines powerful hospital grade performance with durable and user centric design that supports moms in the hospital and at home. Pearl provides powerful hospital grade pumping through two modes of pumping and a wide range of adjustable settings. Thus, this product launch assisted the company in surging its breast shells product portfolio.
     
  • In March 2021, Philips Avent announced the launch of new electric breast shell inspired by baby's natural feeding motion. Advanced with innovative natural motion technology and a compact, portable design, the new breast shell was created to meet the demands of the modern mother that is balancing a busy lifestyle while breastfeeding. This technology initiates a quicker milk flow than prior models, providing mothers with a more efficient expression. At the same time, the soft silicone cushion gently adapts to fit mom's breast shape and size. Hence, this product launch assisted the company in augmenting its market presence.
     

Breast shells market research report includes an in-depth coverage of the industry with estimates & forecast in terms of revenue in USD (million) and volume (Units) from 2018 to 2032 for the following segments

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By Material, 2018 - 2032 (USD Million & Units)

  • Silicone
  • Polypropylene
  • Others

By Application, 2018 - 2032 (USD Million)

  • Breastfeeding
  • Pain Sensitivity

By Consumer, 2018 - 2032 (USD Million)

  • Young Mothers
  • Middle-aged Mothers
  • Elderly Women

By Distribution Channel, 2018 - 2032 (USD Million)

  • Hospital Pharmacies
  • Medical Retail Stores
  • Online Stores
  • Others

 

The above information is provided for the following regions and countries

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • UK
    • France
    • Spain
    • Italy
    • Poland
    • Switzerland
    • The Netherlands
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • South Korea
    • Indonesia
    • Philippines
    • Vietnam
  • Latin America
    • Brazil
    • Mexico
    • Argentina
    • Chile
    • Colombia
    • Peru
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE
    • Israel
    • Iran
    • Turkey

 

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