Breast Milk Storage Bags Market Size By Product (Reusable, Disposable), By Distribution Channel (Hypermarket & Supermarket, Retail Pharmacy, E-commerce Channels) – Global Forecast to 2032

Breast Milk Storage Bags Market Size By Product (Reusable, Disposable), By Distribution Channel (Hypermarket & Supermarket, Retail Pharmacy, E-commerce Channels) – Global Forecast to 2032

Breast Milk Storage Bags  Market Size

Breast Milk Storage Bags Market was valued at over USD 237.5 million in 2022 and is projected to reach more than USD 532.7 million by 2032.
 

Breast milk storage bags are intended to provide a practical and sanitary method of storing breast milk, allowing women to collect and conserve their milk for times they are unable to directly breastfeed or to save extra milk for later use. They are part of the broader breastfeeding industry, which includes products such as breast pumps, breastfeeding accessories, and baby feeding bottles. The increasing adoption of breast milk storage bags amongst the working women population base is anticipated to accelerate market trends.
 

Additionally, breast milk storage bags offer a convenient solution, allowing working mothers to express and store breast milk for later use. The flexibility and ease of use offered by these bags align well with the needs of working mothers, thereby driving the market expansion.
 

Moreover, the rising birth rate is further augmenting the growth of the market. For instance, according to the World Health Organization (WHO), more than 130 million births occur annually. This demographic trend creates a significant market for baby care products, including breast milk storage bags as more women in emerging countries embrace breastfeeding, the demand for storage solutions such as breast milk storage bags grows, thereby stimulating market progress.
 

COVID-19 Impact

The COVID-19 pandemic had a negative impact on the breast milk storage bags market. The disruptions caused by the pandemic led to decreased demand for these products as changes in daily routines, challenges in breastfeeding, and economic uncertainties prompted some mothers to opt for alternative feeding methods. Additionally, global supply chain disruptions hindered the availability and timely delivery of breast milk storage bags. Moreover, increasing adoption of breast milk substitutes during COVID-19 further hindered the market progression.
 

However, as the situation evolved and stabilized, the market showed signs of recovery and growth. With a renewed focus on health and hygiene, breastfeeding and expressing breast milk regained prominence, leading to an increased demand for breast milk storage bags. Manufacturers responded by introducing innovative designs to meet the evolving needs of breastfeeding mothers.
 

Breast Milk Storage Bags Market Trends

Advancements in breast milk storage bags have emerged as a significant driver for the market. The integration of smart features, such as barcode scanning or QR code technology, has significantly boosted the adoption rate of breast milk storage bags. These advanced features enable tracking and monitoring of the temperature and duration of breast milk storage, providing mothers with real-time information on the safety and freshness of the milk.
 

Additionally, breast milk storage bags are now designed to be compatible with specific breast pump systems. By directly attaching the bags to the breast pump, mothers can conveniently express milk directly into the bag without the need for additional transfer procedures, minimizing the risk of spillage or contamination. The primary objective of this product was to minimize milk wastage among lactating women. The integration of smart features and enhanced compatibility has driven the demand for breast milk storage bags and is projected to continue fueling the market's growth in the foreseeable future.
 

Breast Milk Storage Bags Market Analysis

The breast milk storage bags market by product is categorized into reusable and disposable. The disposable segment garnered USD 176.6 million revenue size in the year 2022. They are driven by several factors, including convenience, hygiene and safety, easy storage and portability, graduated measurements, and cost-effectiveness. Disposable bags offer a hassle-free solution as they require no cleaning or sterilization, making them ideal for busy mothers.
 

Furthermore, they are designed with secure sealing mechanisms to ensure the freshness and integrity of the stored breast milk. The lightweight and compact nature of these bags allows for easy storage and transport. The inclusion of graduated measurements helps mothers accurately measure and manage their milk supply. Additionally, disposable breast milk storage bags are a cost-effective alternative to reusable containers. These key drivers contribute to the popularity and demand for disposable breast milk storage bags among breastfeeding mothers.
 

The breast milk storage bags market is segmented by distribution channel into hypermarket and supermarket, retail pharmacy, e-commerce channels, and others. The hypermarket & supermarket segment is estimated to witness significant revenue of USD 209 million by 2032. The distribution of breast milk storage bags is facilitated through hypermarkets and supermarkets, driven by several key factors. These include wide availability, customer convenience, brand visibility, assortment of brands, and promotional activities.
 

Hypermarkets and supermarkets offer a one-stop shopping experience, making it convenient for breastfeeding mothers to find and purchase breast milk storage bags alongside other essential items. These retail channels also provide brand visibility, with dedicated sections for baby care products, increasing the exposure and awareness of breast milk storage bags. The availability of multiple brands allows customers to compare options and make informed choices.
 

U.S. breast milk storage bags market accounted for USD 89.7 million revenue size in 2022 and is predicted to witness substantial market growth over the analysis timeline. The market in the U.S. is influenced by several key parameters. These include the increasing female population base and the rising number of working women that rely on breast milk storage bags to meet their babies' nutritional needs. The market is also driven by the growing awareness of breastfeeding and the importance of expressing and storing breast milk, as well as technological advancements that enhance the functionality and convenience of these bags.
 

Furthermore, breast milk storage bags are also used in NICU wards in U.S. hospitals to collect, label, and store expressed breast milk. These bags allow for individualized portions, hygienic handling, and safe transport of the milk for feeding premature or medically fragile infants in NICU settings.
 

Breast Milk Storage Bags Market Share

Some of the prominent market participants operating in the breast milk storage bags market Acute Ideas

•  Acute Ideas Co Ltd
• Ameda, Inc
• Ardo Medical, Inc
• Bailey Medical
• Frank Buettner GmbH
• Hygeia Medical Group
• Koninklijke Philips N.V.
• Linco Baby Merchandise Work's Co., Ltd
• Medela AG
• NUK
• Pigeon Corporation
• Mayborn Group Ltd
• Artsana S.p.A
• KaWeCo GmbH

These market players are undertaking several growth strategies including partnerships, collaborations, acquisitions & mergers, and new product development & launches to strengthen their product portfolio as well as gain a competitive edge over others.
 

Breast Milk Storage Bags Industry News

• In August 2021, Medela AG unveiled a brand-new silicone breastmilk collector in North America. The product focused on the reduction of milk loss in lactating women and to enhance its market presence across the region. Such innovative product launches offer significant growth to the company. 
   

Breast milk storage bags market research report includes an in-depth coverage of the industry with estimates & forecast in terms of revenue in USD from 2018 to 2032 for the following segments

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By Product (USD Million & Units)

• Reusable
• Disposable

By Distribution Channel (USD Million)

• Hypermarket & Supermarket
• Retail pharmacy
• E-commerce channels
• Others

The above information is provided for the following regions and countries

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Switzerland
  • The Netherlands
  • Denmark
  • Poland
  • Sweden
• Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
  • New Zealand
  • Thailand
  • Vietnam
  • Indonesia
• Latin America
  • Brazil
  • Mexico
  • Argentina
  • Colombia
  • Chile
• Middle East & Africa
  • Saudi Arabia
  • South Africa
  • UAE
  • Turkey