Stoma Care Market Size - By Product Type (Ostomy Bags {One-piece Bags, Two-piece Bags}, Accessories), By Surgery Type (Colostomy, Ileostomy, Urostomy), By End-use (Hospitals and Specialty Clinics, ASCs, Home Care Settings) & Forecat, 2023 – 2032

Stoma Care Market Size

Stoma Care Market size was valued at around USD 3.2 billion in 2022 and is projected to reach over USD 5.2 billion by 2032. This incremental growth rate is owing to increasing prevalence of chronic diseases including inflammatory bowel diseases and colorectal cancer coupled with rising demand for minimally invasive surgical procedures for the diagnosis and treatment of these ailments.
 

Technological advancements in stoma care products associated with rising awareness and favorable reimbursement scenario is anticipated to drive the market growth. Stoma care encompasses a range of products intended to improve the quality of life for individuals with stomas.
 

The stoma care industry's growth is influenced by factors such as the aging population, increasing prevalence of stoma-related conditions, advancements in medical technology, and improved awareness and acceptance of ostomy care. Innovations in stoma appliances and accessories focus on improving wearability, reducing leakage, enhancing comfort, and ensuring discreetness for patients. Improvements in stoma care products directly impact the quality of life for patients, making this a critical consideration for both manufacturers and healthcare providers. Affordability and insurance coverage for stoma care products can impact patient access and market dynamics.
 

Stoma care devices are specialized medical products and equipment intended to support individuals who have undergone ostomy surgery. These devices are designed to collect waste, protect the skin around the stoma, and promote effective stoma management securely and comfortably.
 

The reality is, folks with stomas often deal with some real discomfort because of the stoma itself and the stuff they use to manage it. The skin around their stomas is super sensitive and can get irritated easily or even infected. Sometimes, the adhesives in the stoma care products can cause skin reactions like redness, itchiness, or even raw, broken skin. And with all that moisture and stuff from the body collecting around the stoma, it's like a party for bacteria and fungi, making infections more likely. These issues can make it hard for people to stick with their stoma care routine and use the products right. Plus, if their skin is irritated or infected, it's just going to make them even more uncomfortable and bummed out about their whole stoma situation.

COVID-19 Impact

The recent outbreak of COVID-19 had a negative impact that influenced the stoma care market revenue, specifically during the initial phase of 2020. The coronavirus outbreak proliferated the disease burden and hampered several global businesses including the healthcare sector, during the pandemic phase. These conditions impacted the market growth. Several hospitals and healthcare facilities globally experienced a significant decline in patient visits for diagnosis and treatment of inflammatory bowel diseases and other colorectal ailments, among others.
 

The COVID-19 pandemic reduced visits to healthcare facilities, causing medical services in several countries to be delayed, including minimally invasive procedures. The pandemic led to disruptions in global supply chains, affecting the production and distribution of medical devices, including stoma care products. Lockdowns, travel restrictions, and manufacturing shutdowns disrupted the flow of raw materials, components, and finished products. This resulted in delays in manufacturing, reduced product availability, and increased lead times, affecting healthcare facilities' ability to procure stoma care devices.
 

Many elective surgeries, including some ostomy surgeries, were postponed or canceled to prioritize COVID-19 patients and reduce the risk of virus transmission. This led to a decrease in the number of new ostomy patients, resulting in a lower demand for stoma care devices during the pandemic. Thus, the COVID-19 pandemic had a negative impact on the market during 2020 which gained impetus in the later stages during 2021. Reducing COVID-19 infection rates and patients, as well as increased procedural volume, are expected to aid market expansion.
 

Stoma Care Market Trends

The rise in inflammatory bowel diseases (IBD) is like a huge wave that's pushing up the demand for a specialized surgery called ostomy. IBD is a big umbrella term for conditions that make your digestive system all inflamed and cranky. It's a serious issue, often leading to surgeries like ostomy. Over the years, more and more people around the world are getting diagnosed with IBD. In 2022 alone, about 10 million people were estimated to be dealing with it. As more people face challenges with conditions like Crohn's disease and ulcerative colitis, the need for ostomy surgeries to help manage these diseases is only going to keep growing.

If you're struggling with severe tummy troubles, ostomy surgery can be a lifesaver. It can ease your pain and make life a whole lot better. And guess what? More and more people are getting this surgery, so there's a growing need for all the things that go with it, like special bags and other products to help them take care of their stoma. Usually, after ostomy surgery, you'll have a stoma that stays with you for good or for a long time. To keep things running smoothly, you'll need to use devices like ostomy bags and skin protectors. And since you'll be using these for the rest of your life, it's no wonder that there's a steady demand for them. Another thing driving this demand is the rise in a condition called inflammatory bowel disease (IBD). This tummy trouble has sparked a boom in research and new products for stoma care. Companies are coming up with better adhesives, ways to control smells, and designs that are easier to use. These improvements make a big difference for people with stomas and are helping the market for these products thrive.

Stoma Care Market Analysis

Based on product, the stoma care market is segmented as ostomy bags and accessories. The ostomy bags segment was valued at around USD 2.7 billion in 2022. This significant market share is owing to several benefits offered by ostomy bags in stoma surgery. Ostomy bags effectively contain bodily waste, minimizing the risk of leakage and maintaining good hygiene. These bags have built-in filters that help neutralize odours, providing confidence and comfort in social situations. Ostomy bags help protect the skin around the stoma from contact with waste, reducing the risk of surgical site infections.
 

Moreover, ostomy bags are available in a variety of options including one-piece and two-piece systems. The two-piece systems allow for separate attachment of the pouch and barrier providing protection between the skin and adhesive materials, reducing the risk of skin irritation. As the IBD procedure continues to increase, the demand for specialized ostomy bags that facilitate these procedures also increases. These bags allow for enhanced quality of life for the patients by providing a convenient and discreet way to manage waste elimination without the need for constant proximity to a restroom.
 

Based on surgery, the stoma care market is segmented as colostomy, ileostomy, and urostomy. The colostomy surgery segment was valued at around USD 1.5 billion in 2022. This significant market share is attributable to the rising geriatric population and increases in the risk of colorectal cancer cases. According to Who data, in 2020, around 1.8 million people globally were diagnosed with colorectal cancer worldwide accounting for around 1.1 million colon cancer cases and 0.7 million rectal cancer cases. This rising prevalence of colorectal cancer and other chronic ailments increases the demand for colostomy bags.
 

Furthermore, the increasing geriatric population is more prone to colon cancer and other diseases, that is further accelerating the need for colostomy surgeries. According to Union for International Cancer Control 2023, people aged 65 years and above are 11 times more likely to develop colorectal cancer as compared to younger people. Cancer in elderly people and colostomy treatment procedures will continue to grow over the projected period and is expected to contribute to the segment growth.
 

When it comes to taking care of stomas (openings created in the skin after surgery), there are different places where people can get the care they need. Hospitals and special clinics, surgery centers that don't require overnight stays, and home settings are all options. More and more people are choosing to get stoma care at home. This is because home care is more comfortable and flexible, and patients can recover in their own surroundings. Home care is also becoming more common because of advances in technology, like telemedicine. telemedicine allows doctors and nurses to guide patients in stoma care through video calls or other remote methods. This means that patients can get help and support without having to leave their homes.

Home care allows for more personalized stoma care. Patients receive one-on-one attention and can actively participate in their care plan, leading to better outcomes. The increasing preference for home care settings for stoma care aligns with the broader trend of patient-centred care and can lead to improved patient outcomes, increased patient satisfaction, and more efficient healthcare delivery. Additionally, less cost associated with home care settings is estimated to boost demand, thereby propelling the segment revenue.
 

North America is a huge player in the global stoma care market, bringing in over $646 million in 2022. This is no accident. For starters, there are a lot of major stoma care companies in North America. And with more people getting inflammatory bowel diseases like Crohn's and ulcerative colitis, there's a growing need for stoma care products. Add to that an aging population, and you've got a recipe for high demand. North America also has a top-notch healthcare system, which means people have access to the latest and greatest stoma care technologies. And let's not forget the high number of people living with chronic diseases, which further fuels the need for stoma care. As more and more people in North America get IBD, we can expect to see even more demand for stoma care products in the years to come.

The aging population in North America is contributing to an increased demand for healthcare services, including stoma care. Older adults are more susceptible to conditions that may require ostomy surgery, and they require ongoing support and care to manage their stomas. North America has a well-developed healthcare infrastructure with access to advanced medical technologies and treatments. This includes a wide range of stoma care products and services that are readily available to patients, contributing to the demand for these products.
 

Stoma Care Market Share

Some of the major players operating in the stoma care market are

• Coloplast A/S
• B Braun Melsungen AG
• Hollister Inc.
• ConvaTec Group Plc.
• Salts Healthcare
• Welland Medical Limited
• Alcare Co.LTD
• Nu-Hope Labs
• Smith & Nephew
• Flexicare Ltd.
• Torbot Group Inc
• Cymed Micro Skin
• 3M Company

These leading market players are implementing advanced technologies to cater to the large unmet needs of the consumers. These players focus on strategic partnerships, new product launch & commercialization for market expansion. Furthermore, these players are heavily investing in research that allows them to introduce innovative products and garner maximum revenue in the market.
 

Stoma Care Industry Leaders

• In February 2022, Coloplast announced the launch of SenSura Mio, an ostomy product in Singapore. This product is incorporated with body fit technology, an elastic adhesive technology, that aims to improve the quality of life of ostomates. This innovative product launch helped the company to expand their geographic presence and enhance their business revenue.
   
• In June 2021, Welland announced the launch of Aurum Plus, an advance ostomy pouch in several countries globally. The flange and body-hugging comfort curves helps to reduce the risk of the outlet twisting and blocking the flow of urine. This strategic product launch helped the company to increase their customer base and enhance their product portfolio.
   

Stoma care market research report includes an in-depth coverage of the industry with estimates & forecast in terms of revenue (USD Million) from 2018 to 2032, for the following segments

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By Product Type, 2018 - 2032 (USD Million)

• Ostomy Bags
  • One-piece bags
  • Two-piece bags
• Accessories

By Surgery Type, 2018 - 2032 (USD Million)

• Colostomy
• Ileostomy
• Urostomy
• Total

By End-use, 2018 - 2032 (USD Million)

• Hospitals and Specialty Clinics
• Ambulatory Surgical Centers
• Home Care Settings

The above information is provided for the following regions and countries

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Spain
  • Italy
  • Poland
  • Sweden
  • The Netherlands
• Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Indonesia
  • Thailand
  • Philippines
• Latin America
  • Brazil
  • Mexico
  • Argentina
  • Colombia
  • Chile
  • Peru
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Israel
  • Egypt
  • Turkey