Postpartum Health Supplements Market – By Product Type (Single Nutritional [Vitamins, Protein, Omega-3], Combined Nutritional), Formulation (Capsules, Tablets, Softgels, Liquid), Distribution Channel (Hospital, Retail, Online) – Global Forecast 2024 – 2032

Postpartum Health Supplements Market – By Product Type (Single Nutritional [Vitamins, Protein, Omega-3], Combined Nutritional), Formulation (Capsules, Tablets, Softgels, Liquid), Distribution Channel (Hospital, Retail, Online) – Global Forecast 2024 – 2032

Postpartum Health Supplements Market Size

Postpartum Health Supplements Market size was valued at around USD 1.2 billion in 2023 and is estimated to grow at a CAGR of 8% between 2024 and 2032. Postpartum health supplements are dietary supplements specifically formulated to support the health and well-being of women after childbirth. These are designed to provide essential nutrients that may be depleted during pregnancy and childbirth, as well as to address specific needs and challenges faced by women during this period.

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The increasing awareness about postpartum health is a significant driver for the market. For instance, according to the Postpartum Depression, in 2023, approximately 1 in 10 women experiences postpartum depression after giving birth and it generally lasts 3 to 6 months. Also, women with a history of anxiety disorders, or serious mood disorders are 30% to 35% more likely to develop postpartum depression. Thus, focus on maternal well-being has increased with a recognition of the importance of supporting new mothers during this critical period.

Furthermore, market growth is attributed to multiple factors, including the rising number of childbirths, increasing government initiatives and funding, growing adoption of mother care products (which is estimated to reach 20 billion by 2032), and increasing disposable income.
 

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Postpartum Health Supplements Market Trends

Market growth is predicted to be driven by the rising number of childbirths. It creates a larger population of postpartum women seeking supplements to support their health and recovery.

• For instance, according to The World Counts, in 2023, around 140 million babies are born every year in the world. That’s more than four births every second of every day. Similarly, as per Our World in Data, the planet witnessed around 130 million births in 2020, translating to about 350,000 births every day.
• The rising number of childbirths creates a diverse range of needs among postpartum women. Some require supplements for lactation support, for hormonal balance, and for overall recovery.
• Further, healthcare professionals, including doctors, midwives, and nurses, recommend pregnancy medication and postpartum health supplements as part of their standard care protocols.
  Consequently, with the rising number of childbirths, there is a greater emphasis on providing resources and support for postpartum care, including the use of women’s health supplements.

Postpartum Health Supplements Market Analysis

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Based on product type, the postpartum health supplements market is bifurcated into single nutritional supplements and combined nutritional supplements. The combined nutritional supplement segment held the market size of USD 841.6 million in 2023.

• Combined nutritional supplements offer a comprehensive approach to postpartum health. They provide a wide range of essential nutrients in a single product, making it convenient for women to meet their nutritional needs without taking multiple supplements.
• During the postpartum period, women need to maintain a healthy immune system to recover from childbirth and care for their newborn. Ingredients like vitamin C, vitamin D, zinc, and probiotics are commonly found in combined nutritional supplements to support immune function.
• Further, these supplements are formulated based on scientific research and recommendations. This scientific backing adds to their credibility and popularity among postpartum women and healthcare professionals.

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Based on formulation, the postpartum health supplements market is segmented into capsules/tablets, softgels, powder, liquid, and other formulations. The capsules/tablets segment is expected reach a market size of USD 919.8 million by 2032.

• Capsules and tablets are easy to consume, requiring no preparation or mixing. Women appreciate the convenience of simply swallowing them with water. Similarly, they can be conveniently taken, which is essential for women who are often out and about with their newborns.
• Further, they can be taken in the case of postpartum depression. For instance, in 2023, the U.S. FDA has approved the pill for postpartum depression. It contains the drug, zuranolone (zurzuvae) and is taken for just two weeks.
• These formulations offer precise dosage control, each capsule/tablet contains a specific amount of nutrients, ensuring accurate intake without the need for measuring or guesswork.
• Additionally, compared to liquid or powder formulations, capsules and tablets generally have a longer shelf life.

Based on distribution channel, the postpartum health supplements market is segmented into hospital pharmacy, retail pharmacy, and online pharmacy. The hospital pharmacy segment held a market size of USD 488.9 million in 2023.

• Hospital pharmacies are located within healthcare facilities, where women receive prenatal and postpartum care. These pharmacies are conveniently accessible to women during their hospital stay for childbirth and post-delivery resurgence.
• Further, these settings are closely integrated with other hospital services, such as maternity wards and obstetrics departments. This integration allows for seamless coordination in providing postpartum health supplements as part of the overall care plan.
• They also offer customized formulations of health supplements based on individual patient needs. This personalized approach to supplement dispensing caters to specific requirements and conditions of women.

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North America postpartum health supplements market accounted for USD 501 million revenue in 2023 and is predicted to witness substantial market expansion.

• The region boasts advanced healthcare infrastructure with well-established hospitals, clinics, and healthcare systems. Access to quality healthcare encourages women to seek out postpartum health supplements as part of their recovery and wellness regimen.
• North America has a significant population of women giving birth each year. For instance, as per the Centers for Disease Control and Prevention (CDCP), the birth rate for North America in 2023 was 11.821 births per 1000 people. The sheer number of postpartum women creates a substantial demand for postpartum health supplements.
• Further, the growth of e-commerce and online retail platforms has expanded the reach of postpartum health supplements. Thus, all these aforementioned factors are expected to propel the growth of the market.

Postpartum Health Supplements Market Share

The postpartum health supplements industry is competitive in nature, with several large multinationals and small and mid-sized companies competing in the industry. Companies are developing innovative postpartum health supplements to aid in women care and well-being. These supplements range from single nutritional to combined, reflecting the complex nature of various eye disorders. Regulatory approvals and collaborations with research institutions further influence market positioning.

Postpartum Health Supplements Market Companies

Some of the eminent market participants operating in the postpartum health supplements industry include

• ACTIF USA
• LaVie Mom
• Mama's Select
• New Chapter, Inc.
• Nordic Naturals
• NutraBlast               
• Nutraceutical Wellness Inc.
• The Honest Company, Inc.
• UPSPRING LLC
• Vimerson Health
• Vitanica

Postpartum Health Supplements Industry News

• In December 2023, The Honest Company Inc., announced a partnership with Tinuiti, for empowering marketplace expansion. It created an engagement of customers and increased the advertisement for the company’s product of postpartum care. This collaboration enhanced the company’s reach into untapped region and helped to generate noteworthy revenue.
• In October 2023, LaVie Mom announced the launch of two prenatal and postpartum supplements, Ginger Prenatal Vitamin, and a Prebiotic Fiber Postpartum Gummy. This launch boosted the supplement portfolio and hence, increased the sales of the company.

Postpartum health supplements market research report includes an in-depth coverage of the industry with estimates & forecast in terms of revenue in USD Million from 2018 – 2032 for the following segments

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Market, By Product Type

• Single nutritional supplements
  • Vitamins
  • Minerals
  • Herbal supplements
  • Proteins
  • Omega-3
  • Probiotics
  • Other single nutritional supplements
• Combined nutritional supplements

Market, By Formulation

• Capsules/Tablets
• Softgels
• Powder
• Liquid
• Other formulations

Market, By Distribution Channel

• Hospital pharmacy
• Retail pharmacy
• Online pharmacy

The above information is provided for the following regions and countries

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Spain
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Argentina
  • Rest of Latin America
• Middle East and Africa
  • Saudi Arabia
  • South Africa
  • UAE
  • Rest of Middle East and Africa