Mineral Supplements Market - By Product Type (Calcium, Magnesium, Iron, Potassium, Zinc), Formulation (Capsule & Tablets, Liquid), Application (General Health, Bone & Joint Health), Consumer Group, Distribution Channel – Global Forecast (2024 – 2032)

Mineral Supplements Market - By Product Type (Calcium, Magnesium, Iron, Potassium, Zinc), Formulation (Capsule & Tablets, Liquid), Application (General Health, Bone & Joint Health), Consumer Group, Distribution Channel – Global Forecast (2024 – 2032)

Mineral Supplements Market Size

Mineral Supplements Market size was valued at around USD 14.8 billion in 2023 and is estimated to grow at 4.7% CAGR from 2024 to 2032. The market for mineral supplements is poised for growth driven by the increasing awareness and concern over nutritional deficiencies among the global population especially in geriatric base.

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The shortfall of essential nutrients in existing diets has led people to embrace mineral supplements to fulfill their daily nutritional needs. This shift is bolstered by increasing health awareness, a demographic shift towards aging populations prioritizing wellness, focused on healthy lifestyles, and proactive measures to prevent chronic diseases stemming from mineral deficiencies. These factors contribute to the expansion of the market.

Mineral supplements are concentrated sources of minerals, intended to complement the diet and address nutritional gaps. These supplements provide essential minerals that the body needs for various functions, including bone health, immune system support, and metabolic processes. They are designed to meet the daily mineral intake requirements, especially when it's challenging to achieve through diet.

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Mineral Supplements Market Trends

The growing technology advancement developing novel products like microencapsulation is significantly impacting the market. Microencapsulation involves encapsulating active ingredients, such as minerals, within microscopic particles, enhancing their stability, bioavailability, and controlled release. This innovation aimed to address challenges such as mineral degradation, taste masking, and targeted delivery, improving the overall efficacy.

• Further, manufacturers in the nutraceutical sector are placing significant emphasis on innovative technologies to meet consumer’s demand for customized products tailored to their nutritional requirements. For instance, Dr. Paul Lohmann GmbH & Co. KGaA provided an extensive selection of food and nutritional supplements containing microencapsulated mineral salt products. Thus, microencapsulation is driving the development of next-generation mineral supplements with enhanced benefits and functionalities, thereby driving market growth and diversification.

Mineral Supplements Market Analysis

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Based on product type, the market is classified into calcium supplements, magnesium supplements, iron supplements, potassium supplements, zinc supplements, chromium supplements, selenium supplements, and other supplements. The calcium supplements segment is anticipated to acquire the largest market share and sustain its dominance to reach USD 9.1 billion by 2032

• Calcium supplements dominance was asserted due to the increasing prevalence of osteoporosis and bone-related disorders, coupled with growing awareness of the importance of calcium intake for overall health, these supplements have garnered significant demand.
• Additionally, regulatory authorities in several countries have ensured the safety and efficacy of calcium supplements, along with the growing awareness of supplement consumption. For instance, in February 2023, Torrent Pharmaceuticals Ltd. launched the televised campaign as ‘BeShelcalStrong’, aiming to enhance public understanding of calcium deficiencies and their impact on daily routine. Thus, the growing awareness instills belief in consumers, leading to a rise in demand for calcium products, thereby spurring the market growth.

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Based on formulation, the mineral supplements market is categorized into capsules & tablets, liquid, powder, gummies, and other formulations. The capsules & tablets segment hold the largest market share of 36.4% in 2023 and is expected to maintain dominance throughout the analysis period.

• Tablets and capsules have established dominance in the market owing to their convenience, ease of consumption, and widespread acceptance among consumers. These dosage forms offer precise dosing, portability, and longer shelf life compared to other forms.
• Additionally, tablets and capsules can accommodate a wide range of formulations, including single and combination supplements, catering to diverse consumer needs.
• Their popularity is further bolstered by efficient manufacturing processes and familiarity among healthcare professionals and consumers. Thus, aforementioned factors will solidify their market position.

Based on application, the mineral supplements market is divided into general health, bone & joint health, gastrointestinal health, immune support, and other applications. The general health segment accounted for the highest share in 2023 and is expected to exhibit 4.5% CAGR during the analysis period.

• The general health segment leads the market due to increasing consumer awareness and emphasis on maintaining health. Mineral supplements play a vital role in supporting various body functions, including bone health, immune system function, and energy production, making them essential for overall health.
• Thus, with the growing concerns about nutrient deficiencies arising from modern lifestyles and dietary habits, the demand for mineral supplements in the general health segment continues to rise steadily.

Based on consumer group, the mineral supplements market is classified into adults, pregnant women, and children. The adults segment contributed the largest revenue of USD 7.2 billion in 2023 and is projected to maintain dominance throughout the forecast period.

• The adults segment growth is primarily driven by an escalation in mineral deficiencies, particularly prevalent among working women, especially in terms of calcium deficiency. Also, adults often adhere to specific dietary patterns such as veganism, vegetarianism, or gluten-free diets, which may pose challenges in meeting their mineral requirements. Therefore, mineral supplements become essential in such scenarios to ensure adequate intake.
• Additionally, aging reduces the body's capacity to absorb and utilize minerals, necessitating bone & joint health supplements. Further, chronic stress, environmental pollutants, and busy lifestyles exacerbate nutrient depletion, prompting adults to turn to supplements for immune support and energy.

Based on distribution channel, the mineral supplements market is categorized into pharmacies & retail stores, supermarkets & hypermarkets, online sales, and other distribution channels. The pharmacies & retail stores segment dominated the market, securing the highest revenue share and is projected to reach USD 11.5 billion by 2032.

• The dominance of pharmacies and retail stores can be attributed to their accessibility, reliability, and integration with healthcare services. These channels offer a wide range of products catering to diverse health needs and preferences, including customized formulations tailored to individual requirements.
• Moreover, as preventive healthcare gains popularity, consumers increasingly turn to supplements to support their well-being, thereby relying on these stores as reliable sources for their nutritional needs.
• Further, through effective marketing strategies and loyalty programs, pharmacies and retail stores attract and retain consumers, driving the growing sales of mineral supplements through this channel.

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The U.S. dominated the North America mineral supplements market accounting for the highest market revenue of USD 5 billion in 2023 and is anticipating significant growth over the analysis period.

• The rising prevalence of digestive disorders like irritable bowel syndrome (IBS) and gastroesophageal reflux disease is fueling the demand for mineral supplements. In response, manufacturers are introducing products tailored to meet consumer needs. For instance, in February 2024, Medella Springs Healthcare launched AddiVance, a stimulant-free dietary supplement containing vitamins and minerals to address nutritional imbalances associated with lack of focus and impulsive behavior. The product is formulated with high-quality ingredients sourced from cGMP facilities and manufactured at FDA-registered facilities in the U.S. Thus, these factors contribute to the region's dominance.
• Similarly, according to Innova Supplement report 2023, the demand for supplements in the U.S. surpasses the global average, with 38% of U.S. consumers consuming one or more supplements daily, compared to 26% globally. The primary reasons consumers prefer supplements for health support over food and beverages are the ability to customize supplements to their specific needs and the rapid delivery of essential nutrients. Therefore, the increasing consumption of supplements including vitamins, and minerals within the country aims to broaden the market for mineral supplements.

Germany exhibited a high growth potential in the European mineral supplements market.

• The market in Germany is driven by an aging population, increasing health awareness, and a growing fitness culture.
• Also, growing strong emphasis on preventive healthcare, German consumers are increasingly turning to mineral supplements to enhance overall well-being and manage lifestyle-related diseases.
• Further, the market benefits from well-established retail channels and a surge in online sales, catering to a population increasingly seeking personalized nutrition and supplementation solutions. Such factor will spur the country level market growth.

The Asia Pacific mineral supplements market is expected to exhibit the fastest growth if 5.1% over the forecast period.

• Asia Pacific has witnessed remarkable growth in the mineral supplement market, driven by factors such as increasing health awareness, rising disposable incomes, and growing urbanization. The burgeoning shift towards preventive healthcare, consumers in the region are increasingly embracing mineral supplements to address nutritional deficiencies and support overall well-being, contributing to the significant expansion of the market in recent years.
• Also, the market is supported by the increasing prevalence of nutrient deficiencies and the government's initiatives to improve public health through nutritional supplements.
• Further, the trend towards self-medication and preventive healthcare measures significantly contributes to the growing demand for dietary supplements including mineral and protein supplements, thereby augmenting the regional market growth.

Mineral Supplements Market Share

The market is characterized by numerous players competing for market share, with established nutraceutical companies, and wellness brands being prominent competitors. The companies consistently prioritize innovation, product differentiation, marketing strategies, and regulatory compliance to cater to the market demands. Moreover, mergers, acquisitions, and partnerships are common strategies adopted by companies to strengthen their position in the market.

Mineral Supplements Market Companies

Some of the prominent players operating in the mineral supplement industry include

• Abbott Laboratories
• Amway Corp.
• Bayer AG
• Bio Botanica, Inc.
• BIOVEA
• Catalent, Inc.
• Dr. Paul Lohmann GmbH & Co. KGaA
• Glanbia plc
• Herbalife International of America, Inc.
• Mineral Resources International, Inc.
• Nestle S.A.
• NV Labs
• Pfizer Inc.
• Pharmavite
• Sanofi

Mineral Supplements Industry News

• In September 2023, Sanofi completed the acquisition of Qunol, a leading health and wellness brand in the U.S. market. This strategic move strengthens Sanofi's Consumer Healthcare's (CHC) vitamin, mineral, & supplements (VMS) category, focusing on the active "healthy aging" market. This segment is one of the largest and fastest-growing consumer health segments in the U.S., positioning Sanofi for continued growth and market leadership.
• In April 2023, Pharmavite unveiled the inauguration of a new 225,000-square-foot manufacturing facility in the U.S. This facility is poised to bolster the production of two of the company's brands namely Nature Made and MegaFood. The Nature Made specialized in mineral supplements, thereby strengthening the business portfolio.

The mineral supplements market research report includes an in-depth coverage of the industry with estimates & forecast in terms of revenue in USD Million from 2021 – 2032 for the following segments

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Market, By Product Type

• Calcium supplements
• Magnesium supplements
• Iron supplements
• Potassium supplements
• Zinc supplements
• Chromium supplements
• Selenium supplements
• Other supplements

Market, By Formulation

• Capsules & tablets
• Liquid
• Powder
• Gummies
• Other formulations

Market, By Application

• General health
• Bone & joint health
• Gastrointestinal health
• Immune support
• Other applications

Market, By Consumer Group

• Adults
• Pregnant women
• Children

Market, Distribution Channel

• Pharmacies & retail stores
• Supermarkets & hypermarkets
• Online sales
• Other distribution channels

The above information is provided for the following regions and countries

• North America
  • U.S.
  • Canada
• Europe
  • Germany
  • UK
  • France
  • Spain
  • Italy
  • Netherlands
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • South Korea
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• Middle East and Africa
  • Saudi Arabia
  • South Africa
  • UAE
  • Rest of Middle East and Africa