Pet Tech Market - By Product (Pet Wearables, Smart Pet Crates & Beds, Smart Pet Doors, Smart Pet Feeders & Bowls, Smart Water Dispenser, Smart Pet Fence, Smart Pet Toys), By Application, By End Use, By Distribution Channel & Forecast, 2024 - 2032

Pet Tech Market - By Product (Pet Wearables, Smart Pet Crates & Beds, Smart Pet Doors, Smart Pet Feeders & Bowls, Smart Water Dispenser, Smart Pet Fence, Smart Pet Toys), By Application, By End Use, By Distribution Channel & Forecast, 2024 - 2032

Pet Tech Market Size

Pet Tech Market was valued at USD 10.5 billion in 2023 and is estimated to register a CAGR of over 13.5% between 2024 and 2032. Pet owners are becoming more informed about their companions' health needs, driving demand for pet tech products that monitor activity, track vitals, and offer remote veterinary consultations.

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Companies collaborate with veterinary services for health monitoring and diagnostics, focusing on preventive care through smart devices. This shift from reactive to proactive measures has been generating demand for products that offer health monitoring, dietary insights, and remote consultations.

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In addition, pets experience stress and anxiety, prompting the development of tech solutions addressing their emotional needs. In February 2023, Zoetis launched the AlphaTrak 3 blood glucose monitoring system for diabetic pets, designed for home use to reduce the need for frequent vet visits. The system is calibrated for dogs and cats, ensuring reliable data.

Further, an increase in pet ownership leads to a higher demand for pet products and services. Owners treat pets as family members, driving demand for advanced care solutions. Tech-savvy demographics, such as singles, millennials, and empty nesters, are adopting technology to enhance their pets' lives. In May 2023, the American Pet Products Association reported 70% of U.S. households own a pet, a key driver for the growing market.

Pet tech devices malfunction, leading to inaccurate data collection, unexpected food dispensing, or connectivity problems. This can frustrate pet owners and erode trust in the technology. These devices collect a variety of data, raising concerns about data breaches and unauthorized access. Many pet tech devices rely on batteries, and frequent recharging can be inconvenient for owners. Additionally, low battery levels can lead to device malfunctions and disrupt pet care routines. Some pet tech products can be costly, especially sophisticated ones. Many pet owners are not aware of the benefits and functionalities offered by pet tech solutions, creating a barrier to entry and limiting market reach.

Pet Tech Market Trends

Technological advancements such as IoT, AI, and data analytics are major growth drivers for pet tech industry. Data analytics helps veterinarians and pet owners identify patterns in a pet's health data, allowing for tailored care plans. In addition, AI can predict health issues based on changes in activity or vital signs, enabling early intervention. Smart devices such as feeders, cameras, and litter boxes provide remote monitoring and control. In March 2024, PetSafe launched an AI-driven smart feeder that adjusts feeding schedules based on pets’ eating habits and health data. By adjusting feeding schedules based on a pet's needs, the AI feeder can help with weight management. As changes in eating habits can sometimes be indicators of underlying health problems, AI analysis of feeding data helps identify such changes, prompting owners to seek veterinary attention sooner.

Government funding for research in animal health monitoring, AI-powered solutions, and wearable technology can accelerate innovation. Further, collaboration between governments and private companies can leverage resources for R&D projects. Regulations promoting compatibility and data exchange between different pet wearable devices create a more interconnected ecosystem. In February 2024, the U.S. FDA released guidelines for data security in pet health monitoring devices, ensuring manufacturers develop secure products without stifling innovation. 

Pet Tech Market Analysis

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The market is divided into pet wearables, smart pet crates & beds, smart pet doors, smart pet feeders & bowls, smart water dispensers, smart pet fences, and smart pet toys. In 2023, pet wearables accounted for over 46% of the market share. The segment of pet wearables, such as smart collars, vests, harnesses, and cameras, has experienced significant growth in the recent years. Smart collars are equipped with features such as GPS tracking, activity monitoring, and health insights, catering to the needs for safety, health tracking, and behavioral insights.

In addition, smart vests offer features such as temperature regulation and health monitoring. While smart harnesses come with integrated technology for activity tracking and safety features. Further, smart cameras provide pet monitoring capabilities with features such as two-way audio and remote viewing through mobile apps. In June 2024, Tractive launched a new GPS smart collar with advanced real-time tracking and geofencing features, addressing the growing demand for pet safety and well-being.

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The pet tech market is categorized into pet healthcare, pet owner convenience, communication & entertainment, and pet safety. Pet healthcare is expected to reach over USD 9.5 billion by 2032. This segment includes wearables for health monitoring, telemedicine services, diagnostic tools, and smart feeding systems. Owners are increasingly willing to invest in advanced healthcare solutions for their pets, leveraging AI for predictive health insights and big data for personalized care.

For instance, in March 2024, Whistle expanded its health monitoring system to include features for early detection of health issues such as obesity and diabetes in pets, utilizing data collected from wearables to identify potential health risks and allowing for timely interventions.

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North America holds a significant share, accounting for over 57% of the market in 2023, driven by high pet ownership rates and advanced technology adoption. High disposable income and a focus on pet healthcare and preventive care technologies lead to high demand for pet care solutions. For instance, in May 2023, the American Pet Products Association reported a significant increase in spending on pet tech products, reaching $3.7 billion, driven by smart collars and health monitoring devices.

Europe is experiencing growth, due to growth in pet ownership and an increased focus on pet health, leading to the adoption of advanced pet care solutions and smart devices. In April 2024, the European Pet Food Industry Federation reported growth in spending on pet health and wellness technologies, with a notable increase in sales of smart feeding systems.

Asia-Pacific is one of the fastest-growing regions, driven by rising pet ownership and increasing disposable income. Urbanization leads to higher pet adoption and demand for tech-based pet care solutions. For instance, in February 2024, the Japan Pet Food Association reported a 20% increase in sales of smart pet care devices, indicating a growing acceptance and demand among Japanese pet owners.

Pet Tech Market Share

Mars Incorporated and Garmin International Inc. dominate the market over 1% of the market share. Mars Incorporated is a titan in the global consumer goods industry. The company is mostly recognized for its massive pet food brands such as Pedigree, Whiskas, and Iams. Mars is a diversified giant with its fingers in many cookie jars, including human candy (M&M's, Snickers), chewing gum (Orbit, Extra), and even pet care products beyond food (treats, litter). They have recently shown interest in the pet tech space with connected feeders, suggesting they aim to be a one-stop shop for all things pet care.

Garmin International, Inc. is a multinational leader in GPS technology. They are a household name for their navigation devices and wearables such as fitness trackers and smartwatches. Leveraging its expertise in wearables, the company has successfully entered the pet tech industry with popular GPS pet trackers and activity monitors. Their core competency lies in innovative technology, and it offers a variety of pet tech solutions beyond tracking, including training devices.

Pet Tech Market Companies

Major players operating in the market are

• Mars Incorporated
• Garmin International, Inc.
• Nedap N.V.
• Wagz Inc.
• Afimilk
• Xiaomi
• Petcube Inc.
• Fitbark Inc.
• Pawbo (Acer)

Pet Tech Industry News

• In May 2024, Tractive, known for its GPS pet trackers in Europe, has announced expansion into the U.S. market. The new GPS tracker offers enhanced real-time tracking, a user-friendly app, and improved battery life. This expansion reflects Tractive’s strategy to capture a larger share of the growing North American market.
• In March 2024, FitBark’s released new health monitor, which includes advanced analytics for detecting anomalies in pets' health and activity patterns. The device uses machine learning to predict health issues and suggest preventive measures. FitBark’s focus on data-driven insights highlights the trend toward more personalized pet healthcare solutions.

The pet tech market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue (USD) and volume (Tonnage) from 2021 to 2032, for the following segments

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Market, By Product

• Pet wearable
  • Smart collar
  • Smart vest
  • Smart harness
  • Smart camera
• Smart pet crates & beds
• Smart pet doors
• Smart pet feeders & bowls
• Smart water dispenser
• Smart pet fence
• Smart pet toys

Market, By Application

• Pet healthcare
• Pet owner convenience
• Communication & entertainment
• Pet safety

Market, By End Use

• Household
• Commercial

Market, By Distribution Channel

• Physical pet store
• Online-only retailer
• Physical mass merchant store

The above information is provided for the following regions and countries

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • ANZ
  • Southeast Asia
  • Rest of Asia Pacific 
• Latin America
  • Brazil
  • Mexico
  • Rest of Latin America
• MEA
  • UAE
  • South Africa
  • Saudi Arabia
  • Rest of MEA