Pet Fitness Care Market - By Component (Services [Physio Assessments, Agility & Gym Sessions, Aquatic Sessions, Outdoor Fitness Exercises, Yoga Classes], Equipment [Treadmills & Treadwheels, Pet Agility], Software), Pet Type, Global Forecast 2024 – 2032

Pet Fitness Care Market - By Component (Services [Physio Assessments, Agility & Gym Sessions, Aquatic Sessions, Outdoor Fitness Exercises, Yoga Classes], Equipment [Treadmills & Treadwheels, Pet Agility], Software), Pet Type, Global Forecast 2024 – 2032

Pet Fitness Care Market Size

Pet Fitness Care Market size was valued at around USD 6 billion in 2023 and is estimated to grow at 6.4% CAGR from 2024 to 2032. The market is witnessing robust growth, fueled by a confluence of factorsa surge in pet ownership, technological strides, and a heightened awareness among owners about their pets' health.

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Primarily, the uptick in pet ownership, notably among millennials and Gen Z, is propelling market growth, given these groups' propensity to invest in their pets' well-being. Moreover, the trend of humanizing pets, viewing them as integral family members, is further bolstering expenditure on their care.

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Moreover, a heightened emphasis on preventive pet health and wellness is gaining traction. Pet owners are increasingly recognizing the role of physical activity in staving off obesity, joint ailments, and other health issues. Consequently, there's a rising appetite for fitness care products and services. Additionally, technological innovations are reshaping the landscape. From pet fitness trackers to smart collars and health apps, these advancements empower owners to track their pets' activities, health metrics, and behaviors. By offering tailored insights and fitness plans, these technologies simplify pet health management for owners. With this momentum, the pet fitness care market is poised for continued growth, driving a surge in demand for products and services that cater to the evolving needs of both owners and their beloved pets.

The market encompasses an array of offerings, all geared towards enhancing pets' physical health and overall well-being. This includes pet exercise gear, fitness trackers, health apps, pet-centric gyms, specialized nutrition, and a suite of veterinary services, spanning from consultations to physical therapy.

Pet Fitness Care Market Trends

• With the rising number of pet owners, there's a parallel surge in the demand for top-tier care, encompassing fitness and wellness services for their beloved animals.
• Between 2014 and 2019, pet ownership in the U.S. surged by 113%, as reported by the American Pet Products Association (APPA). Looking ahead to 2024, experts predict that China will surpass all nations in pet population.
• Viewing their pets as integral family members, owners are increasingly investing in premium products and services to ensure their pets' holistic well-being. This shift is propelling the demand for services such as pet exercise and physical therapy, nutrition and weight management, wellness and spa treatments, and mental health and behavioral services.
• Given this trend, the market is poised for remarkable growth. Pet owners are turning to professional services to enhance their pets' longevity, health, and overall happiness.

Pet Fitness Care Market Analysis

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Based on component, the market is divided into services, equipment, and software. The services segment is expected to reach USD 6.7 billion by 2032. The services segment is further sub segmented into physio assessments, agility & gym sessions, aquatic sessions, outdoor fitness exercises, yoga classes, and other services.

• Pet owners increasingly recognize the significance of regular exercise in maintaining their pets' health. Consequently, they are increasingly inclined to invest in services that offer structured and secure environments for their pets' physical activity.
• Moreover, with the surge in urban living, the scarcity of open spaces for pets to exercise has made professional fitness services an appealing choice to ensure pets' physical well-being. These factors, as mentioned, play a pivotal role in propelling the growth of this segment.

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Based on pet type, the pet fitness care market is bifurcated into dogs, cats and other pets. The dogs segment dominated the market and accounted for USD 3.7 billion in 2023.

• Dogs, by nature, demand higher physical activity levels than many other pets, positioning them as ideal candidates for fitness-related products and services. Furthermore, dog owners are increasingly realizing the significance of regular exercise in combating obesity and its associated health risks, such as joint ailments and cardiovascular conditions.
• This heightened awareness has fueled a surge in demand for fitness solutions tailored for dogs. These solutions range from exercise equipment and wearable fitness trackers to health monitoring apps, all designed to meet the unique exercise requirements of dogs and ensure their continued activity and well-being. Consequently, these dynamics are pivotal in propelling growth within this sector.

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In 2023, the North America pet fitness care market was valued at USD 2.5 billion and is projected to grow at a CAGR of 6.2% from 2024 to 2032.

• The Association for Pet Obesity Preservation reports that pet obesity is a pressing issue in North America, with approximately 59% of cats and 54% of dogs classified as overweight or obese. As pet owners increasingly recognize the health risks associated with pet obesity, they are turning to pet fitness care services to help their pets achieve a healthy weight and enhance their overall well-being.
• The surge in popularity of pet wearables, including fitness trackers and smart collars, empowers pet owners to track their pets' activity levels, sleep patterns, and other health indicators. This uptick in pet technology adoption is fueling the demand for pet fitness care services that can assist owners in interpreting and acting upon the collected data.
• Given these dynamics, the North America market is set for substantial growth in the years ahead.

The U.S. pet fitness care market is forecasted to reach USD 3.9 billion by 2032.

• With the proliferation of pet gyms, wellness centers, and professional fitness services, pet owners in the U.S. now have convenient options to safeguard their pets' health, thereby bolstering market expansion.
• These facilities not only provide specialized equipment but also tailor exercise programs to meet individual pet needs, making it easier for owners to ensure their pets remain active and healthy. The blend of convenience and expertise offered by these centers is driving the escalating demand for pet fitness care solutions.

The UK's pet fitness care market is on track for significant growth from 2024 to 2032.

• The UK government's proactive stance on pet health, exemplified by initiatives like the Animal and Plant Health Agency's "Pet Health" campaign, is heightening awareness. This, in turn, is spurring demand for pet fitness care services, aligning with the goal of helping pets lead longer, healthier lives.

Japan's pet fitness care market is poised for substantial growth in the upcoming years.

• Japan's cultural shift towards viewing pets as integral family members has been a pivotal driver of the market's growth. With pets assuming a more prominent role in households, owners are increasingly investing in their pets' well-being. This cultural shift, coupled with Japan's penchant for innovation and technology, has led to the rise of sophisticated pet fitness gadgets and health monitoring systems.
• Furthermore, Japan's aging demographic has resulted in many older adults finding companionship in pets. As a result, prioritizing these pets' health has become paramount, further fueling the market's growth.

Pet Fitness Care Market Share

The pet fitness care sector is marked by fierce competition, where major global corporations and smaller to medium-sized enterprises compete vigorously for market leadership. A pivotal element of market strategy involves the continual introduction of innovative products leveraging diverse technologies. Leading industry players drive innovation through substantial investments in research and development. Additionally, strategic partnerships, acquisitions, and mergers are pivotal in fortifying market positions and expanding global reach.

Pet Fitness Care Market Companies

Some of the eminent market participants operating in the pet fitness care industry include

• Agility by Carlson
• dogPACER (International Pet Group)
• FitBark
• FitPaws
• Frolick Dogs
• GoPet, LLC
• Gyms For Dogs
• Kathy Santo Dog Training
• Pet Yoga
• Splash Canine Swim Club
• Tractive
• Whistle Labs, Inc.
• Woozelbears

Pet Fitness Care Industry News

• In April 2024, FitPaws launched the FitPaws Trax Peanut Dog Training Platform in various sizes. This inflatable stability trainer is designed to promote proper form and alignment for dogs of any age, size, or breed. This strategic launch helped the company to enhance their customer base.
• In January 2020, Whistle Labs, announced a new product geared specifically towards pet health and fitness – Whistle FIT. Whistle FIT serves as a preventative healthcare tool and utilizes its wellness program for dogs. It provides customers with a simple and fully personalized experience to manage pet care through monitoring of a pet's key health behaviors, food intake management, and activity. This launch has diversified the revenue streams of the company and has helped the company to gain competitive advantage.

The pet fitness care market research report includes an in-depth coverage of the industry with estimates & forecast in terms of revenue in USD Million from 2021 – 2032 for the following segments

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Market, By Component

• Services
  • Physio assessments
  • Agility & gym sessions
  • Aquatic sessions
  • Outdoor fitness exercises
  • Yoga classes
  • Other services
• Equipment
  • Treadmills & treadwheels
  • Pet agility equipment
  • Balance training products
  • Other exercise equipment
• Software

Market, By Pet Type

• Dogs
• Cats
• Other pets

The above information is provided for the following regions and countries

• North America 
  • U.S.
  • Canada
• Europe 
  • Germany
  • UK
  • France
  • Spain
  • Italy
  • Netherlands
  • Rest of Europe
• Asia Pacific 
  • Japan
  • China
  • India
  • Australia
  • South Korea
  • Rest of Asia Pacific
• Latin America 
  • Brazil
  • Mexico
  • Argentina
  • Rest of Latin America
• Middle East and Africa 
  • Saudi Arabia
  • South Africa
  • UAE
  • Rest of Middle East and Africa