Two Wheeler Tow Bar Market – Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type (Fixed, Detachable, Retractable), By Sales Channel (OEM, Aftermarket), By Region, By Competition, 2018-2028
Published Date: April - 2025 | Publisher: MIR | No of Pages: 320 | Industry: Automotive | Format: Report available in PDF / Excel Format
View Details Buy Now 2890 Download Sample Ask for Discount Request Customization| Forecast Period | 2024-2028 |
| Market Size (2022) | USD 1.8 billion |
| CAGR (2023-2028) | 5.65% |
| Fastest Growing Segment | Aftermarket |
| Largest Market | Asia-Pacific |
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Market Overview
Global Two Wheeler Tow Bar Market is valued at USD 1.8 Billion in the year 2022 and expected to register high growth during forecast period with 5.65% CAGR from 2022 to 2028.
In future, there is likely to be extensive demand for tow bars for vehicle. For a vehicle to be towed by another vehicle, an external unit known as a tow bar is attached to the chassis of the vehicle. The primary objectives of a tow bar are an optimized load distribution and swiveling of the towed vehicle. The automotive tow bar market is likely to grow due to numerous important factors such as the growth in the use of recreational vehicles, adventure tourism, and off-road leisure activities. Tow bars are available in five basic types, and foldable tow bars dominate the sales due to their convenience and compact size. Tow bars are mostly available in five variants globally. Also, the rise in e-commerce and demand for automobile accessories boost tow bar sales.
Key Market Drivers
Increasing Demand for Adventure Tourism and Recreational Activities
Adventure tourism and recreational activities have gained immense popularity in recent years, contributing significantly to the demand for two-wheeler tow bars. Consumers are increasingly looking for ways to enhance their outdoor experiences, such as camping, off-roading, and long-distance motorcycle touring. Tow bars enable motorcyclists to tow trailers or carry additional gear, including camping equipment, bicycles, or sports gear, making these adventures more convenient and enjoyable. The global adventure tourism market has seen consistent growth, with consumers seeking unique and thrilling experiences. Motorcycle enthusiasts are often at the forefront of this trend, using tow bars to transport their motorcycles to exotic locations or to participate in off-road events. This surge in adventure tourism and recreational activities is a prime driver for the two-wheeler tow bar market, stimulating manufacturers to innovate and expand their product offerings to cater to diverse consumer needs.
Expanding Urbanization and Traffic Congestion
Rapid urbanization across the globe has led to increased traffic congestion in cities and metropolitan areas. As a result, commuters are seeking alternative modes of transportation, such as motorcycles and scooters, which are more maneuverable in heavy traffic. However, the need for occasional cargo transport remains, and two-wheeler tow bars provide a solution to this challenge. Two-wheeler tow bars allow commuters to carry groceries, luggage, or other cargo conveniently, thus promoting the use of motorcycles and scooters for daily commuting. This is especially relevant in densely populated urban areas where parking space is limited and where smaller, more fuel-efficient vehicles are preferred. As urbanization continues to expand, the demand for two-wheeler tow bars is likely to grow, driven by the practicality and efficiency they offer in congested urban environments.
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Technological Advancements in Tow Bar Design
Technological advancements have played a crucial role in the evolution of two-wheeler tow bars. Manufacturers are continually investing in research and development to improve the design, functionality, and safety features of tow bars. These advancements not only enhance the user experience but also contribute to overall market growth. Modern tow bars are designed to be lightweight, durable, and easy to install. They incorporate features such as quick-release mechanisms, anti-sway systems, and improved load-bearing capabilities. Additionally, some tow bars are equipped with smart technology, allowing users to monitor trailer status and safety remotely through smartphone apps. These innovations enhance the safety and convenience of towing, attracting a broader consumer base. Moreover, eco-friendly, and sustainable materials are being used in tow bar manufacturing, aligning with the growing global focus on environmental consciousness. These technological advancements are key drivers in the global two-wheeler tow bar market, as they make towing more accessible and appealing to a wider range of consumers.
Regulatory Changes and Safety Standards
Regulatory changes and safety standards play a significant role in shaping the two-wheeler tow bar market. Governments and regulatory bodies are increasingly recognizing the importance of safety when it comes to towing trailers with motorcycles and scooters. As a result, they are implementing stricter safety standards and regulations governing the design, installation, and use of tow bars. These regulations are aimed at reducing accidents and ensuring the safety of both riders and other road users. Manufacturers are required to meet these standards to ensure that their products are safe and compliant with the law. While compliance can be challenging, it ultimately benefits the market by instilling consumer confidence and ensuring the long-term viability of the tow bar industry. However, regulatory changes can also pose challenges for manufacturers who must adapt to new standards and invest in research and development to meet them. Nevertheless, these changes are crucial for the overall safety and sustainability of the global two-wheeler tow bar market.
Growing Popularity of E-Bikes and Electric Scooters
The growing popularity of electric bikes (e-bikes) and electric scooters is another significant driver of the two-wheeler tow bar market. E-bikes and electric scooters offer eco-friendly and efficient modes of transportation, making them increasingly attractive to urban commuters and environmentally conscious consumers. However, their limited storage capacity has led to a rising demand for tow bars to enable cargo transport. Two-wheeler tow bars are compatible with e-bikes and electric scooters, allowing users to attach trailers or cargo carriers for added storage capacity. This versatility expands the market for tow bars beyond traditional motorcycles and scooters, tapping into the rapidly growing electric mobility segment. As governments and communities prioritize sustainable transportation solutions, the adoption of e-bikes and electric scooters is expected to continue to rise. This trend, combined with the need for cargo transport, is expected to drive the demand for two-wheeler tow bars in the coming years.
Key Market Challenges
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Safety and Regulatory Compliance
One of the most significant challenges facing the global two-wheeler tow bar market is ensuring the safety and regulatory compliance of these accessories. Tow bars, when not designed or installed correctly, can pose serious safety risks to riders, passengers, and other road users. As a result, governments and regulatory bodies worldwide are increasingly focusing on implementing stringent safety standards and regulations governing the design, installation, and use of tow bars for motorcycles and scooters. To meet these standards, manufacturers must invest in research and development to design tow bars that adhere to safety guidelines. This includes considerations for load capacity, stability, sway control, and visibility of the towed cargo. Moreover, compliance with various regional and national regulations can be complex, as different countries may have varying requirements. For manufacturers, achieving and maintaining compliance with these regulations can be costly and time-consuming. Additionally, they must stay updated on evolving standards, which can impact their product designs and manufacturing processes. Non-compliance can result in fines, legal liabilities, and reputational damage, which can significantly impede market growth.
Product Variability and Compatibility
The global two-wheeler tow bar market is characterized by a diverse range of motorcycle and scooter models, each with unique specifications and designs. This diversity poses a significant challenge for tow bar manufacturers who must ensure their products are compatible with a wide range of two-wheelers. Manufacturers often need to produce multiple tow bar models, each tailored to fit specific makes and models of motorcycles and scooters. This can lead to increased production complexity, higher manufacturing costs, and inventory management challenges. Incompatibility issues can result in poor product performance, safety hazards, and customer dissatisfaction. Furthermore, the market's fast pace of innovation in motorcycle and scooter designs means that tow bar manufacturers must continuously adapt their products to accommodate new models. The need for ongoing compatibility testing and updates can strain resources and present a significant logistical challenge.
Consumer Awareness and Education
Many potential consumers may not be aware of the benefits and possibilities offered by two-wheeler tow bars. This lack of awareness poses a significant challenge to market growth. Motorcycle and scooter owners often associate tow bars primarily with larger vehicles, such as cars and trucks, and may not consider them as a viable option for cargo transport. Consumer education and awareness campaigns are essential to address this challenge. Manufacturers must invest in marketing efforts to educate potential customers about the advantages of tow bars, including their utility for carrying cargo, improving outdoor adventures, and enhancing everyday commuting. Demonstrating the safety and reliability of these accessories is crucial to building trust and encouraging adoption. Additionally, retailers and dealerships play a vital role in educating consumers about tow bars. Training sales staff and providing informative materials can help potential buyers make informed decisions. Collaborations with motorcycle and scooter manufacturers can also promote awareness by integrating tow bars into new vehicle offerings.
Competitive Market Landscape
The global two-wheeler tow bar market has witnessed increased competition in recent years, driven by the growing demand for these accessories. As a result, manufacturers face challenges related to market saturation and differentiation. The competitive landscape has led to pricing pressures and the need for continuous innovation to stand out in the market. Smaller manufacturers may struggle to compete with larger, more established companies that have greater resources for research, development, and marketing. This can create barriers to entry for new entrants and limit opportunities for market expansion. Moreover, the availability of low-cost, imported tow bars from regions with lower manufacturing costs can further intensify competition and reduce profit margins for established players in the market. To maintain their competitive edge, manufacturers must focus on product differentiation, quality, and customer service.
Environmental Concerns and Sustainability
In recent years, environmental concerns and sustainability have become significant challenges for the two-wheeler tow bar market. As consumers increasingly prioritize eco-friendly transportation options, there is growing scrutiny of the environmental impact of manufacturing and using tow bars. Manufacturers are under pressure to adopt sustainable practices, reduce their carbon footprint, and use eco-friendly materials. This includes sourcing materials responsibly, minimizing waste, and implementing energy-efficient production processes. Meeting these sustainability goals can be challenging, especially for smaller manufacturers with limited resources. Additionally, there is a concern regarding the added weight of tow bars and the impact on fuel efficiency and emissions of motorcycles and scooters. As emissions standards become more stringent worldwide, manufacturers must find ways to minimize the environmental impact of their products and demonstrate their commitment to sustainability.
Key Market Trends
Rising Popularity of Recreational Riding and Adventure Tourism
The world trend of recreational riding and adventure tourism has had a strong influence on the two-wheeler tow bar market. Motorcycle riders and adventure seekers are now more inclined to add to their experience by towing trailers or transporting additional equipment on their rides. This pattern is motivated by the need for longer and more comfortable travel and is especially prevalent among motorcyclists who participate in long-distance touring, camping, or off-road riding. Tow bars for two-wheeler use allow riders to take camping gear, bikes, sporting equipment, or luggage, facilitating easier exploration of distant spots or taking longer road trips. With consumers looking for distinctive and exciting experiences, tow bars are now integral accessories. Manufacturers have reacted to this trend by launching new tow bar designs and broadening their product lines to meet various adventure tourism requirements. Additionally, the development of adventure tourism has generated interest in off-road and rugged motorcycles, and manufacturers have reported greater demand for tow bars that support these models. This trend is projected to continue to push the growth of the global two-wheeler tow bar market.
Technological Innovations and Intelligent Tow Bar Solutions
Technological innovations are taking center stage in the evolution of two-wheeler tow bars, making them smart and easy to use. Companies are integrating innovative features and connectivity features to improve user experience and safety. Some tow bars come with sensors and wireless connectivity, enabling users to track the condition of their trailer or cargo remotely through smartphone applications. This benefit offers instant reports on trailer sway, tire pressure, lights, and security for increased safety and peace of mind. Technological advancements have spawned the introduction of quick-release tow bars, streamlining the connection and disconnection of trailers or cargo carriers. These devices increase convenience and cut setup time to make tow bars easier to use. LED lighting systems built into tow bars increase both the rider's and other road users' visibility. This reflects a trend toward increased focus on safety, with manufacturers being persuaded to include safety features such as reflective materials, brake lights, and turn signals in tow bar designs. Tow bars have developed to be lightweight, yet very durable and resistant to corrosion due to improvements in materials technology. These products help make tow bars long-lasting and dependable. Tow bars are now being engineered to interface perfectly with the motorcycle's electronics. This integration prevents towing from impacting the motorcycle's performance or handling characteristics in a detrimental way. With increasingly technologically aware consumers demanding convenience and security, these advances in technology are set to make the two-wheeler tow bar market continue growing.
Urbanization and Commuting Challenges
Worldwide urbanization patterns have greatly influenced the two-wheeler tow bar industry. As cities become more crowded, commuters are increasingly relying on motorcycles and scooters for daily travel because they are easier to maneuver and consume less fuel. Yet, there is still a demand for occasional cargo transport, and manufacturers of tow bars can capitalize on this. In dense city life, where parking is scarce, riders might need a means to transport groceries, luggage, or other freight in an convenient manner. Tow bars offer a convenient solution to this issue. The industry is addressing this by creating tow bars that suit urban commuters, with emphasis placed on compactness and ease of use. Additionally, the growth of food courier services and gig economy riders has seen a need for tow bars that fit food courier boxes, backpacks, or work gear. This trend is spurring innovation within the marketplace as producers seek to address the unique requirements of urban cyclists and delivery staff.
E-Bike and Electric Scooter Integration
The world's move towards environmentally friendly modes of transport, including electric scooters and electric bikes (e-bikes), is impacting the two-wheeler tow bar industry. Electric scooters and e-bikes have become popular because they are eco-friendly, inexpensive to run, and convenient to use. Nevertheless, their low cargo capacity has created an increasing need for tow bars to increase their utility. Tow bars are increasingly being developed to meet the specific requirements of e-bike and electric scooter riders. These tow bars can be used with electric two-wheelers, enabling riders to connect trailers or cargo carriers for extra storage space. This flexibility widens the market for tow bars to include motorcycles and scooters beyond the traditional scope. As governments and people across the world focus on green transportation options, the use of e-bikes and electric scooters is only going to rise. The increasing demand, together with the requirements of cargo movement, is anticipated to drive two-wheeler tow bar demand in the foreseeable future.
Personalization and Visual Appeal
There is a growing demand from customers for tow bars that are not only functional but also enhance the visual appeal and style of the motorcycle and scooters. Customization and design styles have emerged as a major trend in the two-wheeler tow bar segment. Companies are catering to this demand by providing an extensive variety of tow bar designs, finishes, and colors. This enables buyers to choose tow bars that suit the aesthetics of their vehicle so that they integrate well with the overall style of their scooter or motorcycle. In addition, certain manufacturers work with scooter and motorcycle brands to create co-branded tow bars that complement the distinct design language of the vehicle. This movement highlights the value placed on aesthetic harmony and customization in the world of tow bars, appealing to customers who appreciate both aesthetics and functionality.
Segmental Insights
Type Analysis
The most popular form of towbars are fixed towbars because of their dependability and affordability. People who frequently pull trailers or caravans enjoy them because they provide a permanent towing option. Fixed towbars are appropriate for heavy-duty applications because they offer a reliable connection and are renowned for their durability. Flexibility is provided by detachable towbars because they are simple to attach or remove as needed. When not in use, they offer a neat and unobtrusive appearance, making them a popular option among consumers. Although detachable towbars cost more than permanent towbars, they have the advantage of not detracting from the appearance of the vehicle when not in use.
Sales Channel Analysis
Because the majority of vehicles come equipped with OE standard-fitted tow bars, the OEM segment dominates the market. Tow bars are frequently employed in the aftermarket, which makes up a sizable share of the global tow bar market, due to their accessibility and simplicity of installation. Due to rising customer demand for automotive accessories and the introduction of internet shopping, tow bar sales have surged. Since most vehicles come with OE standard-fitted tow bars, the OEM segment dominates the market. Because tow bars are widely found at and simple to install in the aftermarket, the aftermarket segment also accounts for a sizeable portion of the tow bar industry. The emergence of e-commerce and growing demand for automotive accessories have increased.
Regional Insights
The analysis offers market insights for North America, Europe, Asia-Pacific, and the rest of the world, by region. This market will be dominated by the Europe Automotive Tow Bar market, which will also see an increase in demand for two-wheelers and electric automobiles. Sustainable development and the subsequent need for environmentally friendly cars led to the advent of electric two-wheelers and other renewable energy sources, such as solar, wind, and biofuels. The automotive tow bar market in Asia-Pacific is anticipated to expand at the fastest CAGR. The demand for vehicle tow bars is projected to increase due to its dominance in the automobile industry and the growing sale of automotive components.
Recent Developments
- Forinstance, DexKo Global Inc. signed a contract to buy Brink International, acompany that specializes in automobile towbar systems, in June 2021. The Dutchbusiness is bringing specifically built towing and transport solutions into theDexKo product line.
- TheROADMASTER 020 TRACKER 5,000 LB. is made available by Roadmaster AutomotiveProducts. Crossbar for maximum safety enhancement and total safety. It is theonly company that makes products that offer structural integrity, longevity,and safety.
- Followingthe signing of a distribution agreement in November 2019, TAG Tow Bars will nowmarket the Brink range of European Tow Bars in Australia and New Zealand.
- WeighSafe, a U.S.-based manufacturer and service provider of car tow bars,introduced the Weigh Safe Drop Hitch to the market in August 2019.
- April2020 BYD Company Ltd. and TOYOTA MOTOR CORPORATION signed a pact to establish anew company called BYD TOYOTA EV TECHNOLOGY CO., LTD. The recently foundedcompany does BEV research and development.
Key Market Players
- Brink Group B.V
- Bosal International N.V
- Westfalia-Automotive GmbH
- PCT Automotive Ltd.
- GDW N.V
- Pulliam Enterprises Inc.
- Horizon Global Corporation
- Tow-Trust Towbars Ltd.
- B & W Trailer Hitches
- Curt Manufacturing LLC
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