Saudi Arabia Car Accessories Market Size, Share, Trends, Opportunity, and Forecast, Segmented By Type (Interior, Exterior) By Region, By Competition 2018-2028
Published Date: April - 2025 | Publisher: MIR | No of Pages: 320 | Industry: Automotive | Format: Report available in PDF / Excel Format
View Details Buy Now 2890 Download Sample Ask for Discount Request CustomizationSaudi Arabia Car Accessories Market Size, Share, Trends, Opportunity, and Forecast, Segmented By Type (Interior, Exterior) By Region, By Competition 2018-2028
| Forecast Period | 2024-2028 |
| Market Size (2022) | USD 4 billion |
| CAGR (2023-2028) | 5.40% |
| Fastest Growing Segment | Exterior |
| Largest Market | Interior |
Download Sample Ask for Discount Request Customization
Market Overview
Saudi Arabia Car Accessories Market stood at USD 4 Billion in 2022 and is expected to grow at a high rate during the forecast period with a CAGR of 5.40% from 2022 to 2028.
The passenger car accessories market is an important and dynamic part of the automotive sector. The passenger car accessories refer to add-ons or improvements that can be bought by automobile owners to enhance the looks, functionality, comfort, and safety of their vehicles. The passenger car accessories market has witnessed consistent growth over the years based on influences such as growing disposable income, raising ownership of vehicles and rising consumer desire for personalization and customization.
Consumers are looking for accessories that make their driving experience more enjoyable and convenient such as entertainment systems, GPS navigation and seat covers. Further, the advent of digital connectivity and the convergence of smartphones with car accessories have added to the demand for technology-inclined accessories like Bluetooth enabled devices, smartphone mounts and hands-free calling systems.
Safety also forms a key driver for this market growth. With an increased focus on road safety car owners are now spending more on safety focused accessories like rear view cameras, parking sensors and dashcams. These accessories increase visibility and minimize the chances of accidents making them consumer favorite picks. Additionally, the trend of personalization has been a key driver in driving the passenger car accessories market. Today's consumers would like their cars to reflect their personality and way of life, and as such, the demand for personalization accessories such as decorative decals, steering wheel covers and distinctive floor mats has gone up. The growth in the e-commerce industry has also contributed significantly towards changing the face of the Saudi Arabia car accessories market.
Online websites offer a lot of options and simplicity of access, thus making it easy for customers to browse and buy a variety of accessories for their vehicles. Online business has also facilitated international trade enabling customers to access products from other regions of the globe. The market is further affected by the speedy growth in technology. Emerging technologies such as artificial intelligence, Internet of Things (IoT), and augmented reality are progressively being incorporated into car accessories. For instance, some premium car accessories currently use AI-based voice assistants and intelligent sensors to deliver a more user-friendly experience.
Key Market Drivers
Rising Vehicle Ownership and Fleet Expansion
A primary driver of the Saudi Arabia car accessories market is the continuous growth in vehicle ownership and the expansion of automotive fleets in the country. As the Saudi economy develops, more individuals and businesses are acquiring vehicles, which subsequently boosts the demand for car accessories. Saudi Arabia's economic diversification efforts, including investments in industries beyond oil and gas, have led to increased consumer spending power. As a result, more individuals can afford to purchase and accessorize their vehicles. The country's transportation and logistics sectors are expanding rapidly to meet growing demand, further driving the need for car accessories for commercial vehicles. This includes accessories like roof racks, cargo carriers, and GPS navigation systems. The rising number of vehicles on Saudi Arabia's roads, both personal and commercial, has created a significant and sustainable demand for car accessories. This trend is expected to continue as the economy grows, fueling further market expansion.
Consumer Desire for Vehicle Customization
A key driver of the Saudi Arabia car accessories market is the increasing desire among consumers to customize and personalize their vehicles. Customization allows vehicle owners to express their individuality, enhance aesthetics, and adapt their vehicles to meet specific needs. In Saudi Arabian culture, vehicles hold a significant status and are often seen as an extension of one's identity. This cultural significance drives the demand for vehicle customization. The car accessories market offers a wide range of customization options, including body kits, alloy wheels, interior enhancements, and lighting upgrades. Consumers have access to diverse products to achieve their desired look and feel. The trend toward vehicle customization is boosting the sales of car accessories, with consumers willing to invest in products that make their vehicles unique. It has also led to an increase in specialty shops and online retailers catering to customization needs.
Download Sample Ask for Discount Request Customization
Technological Advancements and Integration
Rapid technological advancements are driving the demand for car accessories in Saudi Arabia. These advances include the integration of advanced electronics, connectivity solutions, and safety features into vehicles. Consumers increasingly seek car accessories that enhance connectivity and infotainment capabilities. This includes demand for Bluetooth-enabled infotainment systems, smartphone integration, and GPS navigation. The integration of advanced safety features, such as collision avoidance systems, parking sensors, and lane-keeping assist, has become a significant driver for the adoption of car accessories aimed at enhancing vehicle safety. Car accessories that facilitate smartphone integration and control are highly sought after. This includes accessories like wireless chargers and smartphone mounts. The continuous evolution of in-car technology and consumer demand for enhanced connectivity and safety are driving manufacturers to develop innovative car accessories that meet these needs. As technology becomes more integrated with vehicles, the demand for compatible accessories is expected to rise further.
E-commerce Growth and Online Sales Channels
The growth of e-commerce and the proliferation of online sales channels are reshaping the Saudi Arabia car accessories market. Consumers increasingly turn to online platforms for convenience, variety, and accessibility. E-commerce platforms and online marketplaces offer a vast selection of car accessories from both local and international brands. These platforms provide detailed product information, customer reviews, and the convenience of doorstep delivery. Local online retailers specializing in automotive accessories have emerged to cater to the specific needs of the Saudi Arabian market. These retailers often offer a curated selection of products tailored to local preferences. The convenience of browsing, comparing, and purchasing car accessories online has made e-commerce a preferred channel for many consumers. Online retailers also offer a wider range of payment options, further enhancing accessibility. The growth of e-commerce has significantly expanded the reach of accessory manufacturers and provides consumers with a convenient and efficient way to explore and purchase products. As a result, online sales of car accessories are experiencing robust growth, prompting businesses to focus on their online presence and marketing strategies.
Increased Focus on Vehicle Protection and Safety
Key Market Challenges
Download Sample Ask for Discount Request Customization
Regulatory Complications and Import Regulations
Regulatory obstacles are a major issue in the Saudi Arabian automotive accessories market. The Saudi government has imposed strict import regulations and standards for automotive products, including car accessories. These include safety, quality, and environmental standards, all intended to protect consumers and ensure product quality. However, meeting these requirements is a complicated and time-consuming process, often involving different certifications and approvals. In addition, companies wishing to penetrate the Saudi market must contend with customs processes and tariffs, introducing another degree of complexity. Local government agencies, including the Saudi Standards, Metrology, and Quality Organization (SASO), are also instrumental in overseeing and approving automotive products. Noncompliance with these regulations can lead to expensive delays and product rejection at the border. This sets a serious barrier to the entry of foreign car accessory distributors and manufacturers. Further, Saudi has initiated diverse trade barriers as well as tariffs for stimulating manufacturing in the region and cutting reliance on imports. Such a protective measure may well further hinder or complicate business entry as well as affect foreign car accessory firm competitiveness.
Diverse Market Competition
The market for car accessories in Saudi Arabian is characterized by extreme competition not just from foreign companies but domestic as well. The synergy of an expanding automotive sector and growing consumer demand for automobile accessories has resulted in a proliferation of companies competing for market share. This increased competition puts downward pressure on prices and creates challenges for sustaining healthy profit margins. To survive in this scenario, companies need to implement creative marketing and branding initiatives that appeal to Saudi consumers. Knowing local tastes and modifying products to satisfy them is highly essential in order to gain a competitive advantage. In addition, companies should constantly renovate their products in order to satisfy changing customer demands and tastes. In order to remain relevant in a market with constant changes in car technology and design, staying ahead of the curve is highly necessary.
Economic Vulnerability to Oil Price Fluctuations
Saudi Arabia's economy is heavily reliant on oil exports, making it particularly vulnerable to fluctuations in oil prices. The car accessories market is not immune to these economic shifts. When global oil prices decline or the Saudi economy experiences downturns, consumer spending patterns tend to change. During economic downturns, consumers often reduce discretionary spending on non-essential items like car accessories. This can result in lower demand and sales, affecting the profitability and revenue of companies that conduct business in this industry. In contrast, in times of economic boom and higher oil prices, consumer spending on car accessories and confidence may improve. Car accessory companies conducting business in Saudi Arabia need to be ready to withstand these economic cycles and create methods to reduce the effects of economic volatility.
Cultural and Social Factors
Conservative social practices and cultural beliefs of Saudi Arabia heavily affect the market for car accessories. The Kingdom is a nation with very rigid Islamic teachings that affect what types of car accessories are desirable and acceptable in the market. For example, goods with pictures or symbols regarded as being contrary to Islamic culture will encounter consumer resistance or even refusal. This requires in-depth knowledge of local tastes and culture to create and sell products that fit Saudi Arabia's own cultural environment. Gender roles also influence consumer culture in Saudi Arabia. Knowing the taste of male and female consumers and offering products to match is necessary for success. In addition, religious holidays and cultural events are important considerations for businesses in terms of marketing campaigns and product launches.
Logistics and Distribution Issues
The logistics and distribution system in Saudi Arabia also poses specific challenges to car accessory businesses. The country's large geographical size, combined with infrastructural shortcomings in some areas, can make the supply chain inefficient. Transportation expenses can be high, especially to get products to consumers in rural areas. Moreover, traffic and road conditions may affect the delivery of products in a timely manner. In response to these issues, companies must typically invest in strong supply chain management methods. This involves streamlining warehousing and distribution networks, selecting proper logistics providers, and integrating technology-based tools for tracing and handling inventory. Additionally, knowledge of Saudi import procedures and customs is essential to facilitating on-time and efficient deliveries. Without such knowledge, costly delays and supply chain disruptions can occur.
Key Market Trends
Increase in Personalization and Customization
Perhaps the most striking trend in the Saudi Arabia car accessories market is the growing desire for vehicle personalization and customization. Customers want to personalize their cars to be distinctive and individualized, which expresses their personality and requirements. There are many reasons behind this trend. Firstly, with a competitive market, consumers are more likely to differentiate their cars, which has created a demand for unique accessories. Secondly, the increased availability of numerous types of aftermarket car accessories, both locally and online, has increased the ease of customizing. Lastly, the need to upgrade comfort, convenience, and aesthetics is driving consumers to invest in accessories. Standard customization requests include body kits, alloy wheels, interior light kits, body kits, aftermarket grilles, and performance tweaks such as suspension upgrades and exhaust systems. Increased demand also comes in the form of customized license plates, customized car wraps, and cabin accessories such as seat covers and floor mats. This is fuelling growth in the car accessory market because people are ready to invest in products enabling them to customize their vehicles. Companies are reacting by providing consumers with extensive customization possibilities, both online and offline, thus triggering more competition and innovation.
Fast Technological Changes
OverviewFast technological changes are revolutionizing the Saudi Arabia car accessory market. The embedding of latest technologies into cars and accessories is improving safety, connectivity, and entertainment. The market for connected car accessories is increasing. This comprises such items as Bluetooth-equipped infotainment systems, vehicle control and diagnostic smartphone applications, and GPS navigation devices. Sophisticated safety features such as collision avoidance systems and parking assist technologies are also increasing. With consumer electronics becoming increasingly integrated into cars, consumers are demanding more accessories that maximize connectivity. Wireless charging pads, USB chargers, and smart mirrors with built-in displays are some of the products in demand. The pace at which technology is advancing is fueling the innovation in car accessories. As cars become more connected and smarter, consumers demand accessories that will complement these trends. This has opened up avenues for both automotive accessory makers of the conventional kind and technology firms to join hands and come up with innovative products.
Increased Emphasis on Vehicle Protection and Security
The Saudi Arabia car accessories market is seeing a high demand for vehicle protection and security products. With more cases of theft and a need to protect investments, consumers are spending money on protective and security accessories. The market for security devices like car alarms, GPS tracking units, and immobilizers is increasing. These devices provide reassurance to car owners and act as deterrents against car theft. Car covers, paint protection films, and window tints are popular protective accessories. These devices assist in protecting vehicles from extreme weather conditions, UV radiation, and scratches. This is a trend that is propelling the car accessories industry towards products that value vehicle security and protection. Companies are coming up with new security features and protective accessories to address the rising need for vehicle protection.
Sustainability and Eco-Friendly Accessories
Sustainability and environmental awareness are becoming crucial considerations in the purchasing habits of consumers. This trend is spreading to the car accessories industry, where demand for eco-friendly and sustainable products is on the rise. Customers are looking for accessories that use environmentally friendly materials. These range from seat covers and floor mats produced from recycled materials to accessories that are produced using sustainable manufacturing processes. Accessories that enhance fuel efficiency, like aerodynamic add-ons and low-resistance tires, are increasingly popular as consumers look to cut their carbon footprint. The shift towards sustainability is driving manufacturers to produce environmentally friendly car accessories and to implement more sustainable manufacturing processes. This trend has a synergy with the environmental targets of the world and aligns with the preference of consumers to make sustainable decisions in their car customization.
E-commerce and Online Retail Channels
The growth in e-commerce and online retail channels is profoundly affecting the Saudi Arabia car accessories market. Consumers are increasingly turning to online platforms to purchase accessories due to convenience, accessibility, and a wide range of product options. E-commerce platforms and online marketplaces offer consumers a vast selection of car accessories from both local and international brands. These platforms provide detailed product information, customer reviews, and the convenience of doorstep delivery. Local online stores that deal in automotive accessories are emerging, providing specific solutions for the needs of the Saudi Arabian market. They usually present a curated assortment of products aligned with local tastes. Expansion through e-commerce has expanded new opportunities for business and consumers in the automotive accessories market. It has increased the scope of the accessory makers and is giving buyers an easy and effective means of discovering and buying products. Because of this, online sales are seeing strong growth, and companies are paying growing attention to their web presence and marketing efforts.
Segmental Insights
Type Analysis
interior car accessories will dominate the market. Interior accessories are often sought after for enhancing the comfort and aesthetics of a vehicle's interior. These include items like seat covers, floor mats, steering wheel covers, and interior lighting kits. Saudi consumers may prioritize these accessories to improve their driving experience and personalize the interior. Interior accessories related to technology, such as advanced audio and infotainment systems, smartphone mounts, and interior electronics, can be in demand. As technology continues to play a significant role in vehicles, the interior category may benefit. Given the hot climate in Saudi Arabia, accessories related to climate control, such as sunshades, window tints, and cooling seat covers, may be particularly popular in the interior category. Exterior accessories are often chosen for their impact on a vehicle's appearance and protection. This category includes items like alloy wheels, body kits, chrome trims, and paint protection films. Consumers in Saudi Arabia may opt for exterior accessories to enhance their vehicle's looks and protect it from environmental elements. Some exterior accessories, such as car alarms, GPS tracking systems, and anti-theft devices, contribute to vehicle security. If security concerns are prevalent, these accessories may see increased demand.
Regional Insights
Northern & Central region has the dominating market share in Saudi Arabia Car Accessories Market, owing to the massive fleet of Ride Hailing and the highest number of daily commuters in this region. Riyadh, as the capital and largest city, tends to have a more diverse and competitive car accessories market due to its large population and economic activity. The market in Riyadh may see strong demand for premium and customized accessories. However, the high level of competition can make it challenging for businesses to dominate. The Northern Region may have unique demands related to off-road and adventure-related car accessories due to its proximity to rugged terrains. Businesses that specialize in off-road accessories could potentially dominate this niche market.
Western RegionJeddah, as another major economic center, attracts a mix of local consumers, expatriates, and tourists. The Western Region's market may benefit from the diverse consumer base, including tourists seeking travel-related accessories. Dominance in this region could depend on the ability to cater to various consumer segments. Eastern ProvinceThe Eastern Province has a strong industrial presence, and the market here may have a higher demand for commercial vehicle accessories. Dominance in this region could be achieved by businesses that focus on B2B sales and develop products tailored to commercial vehicle needs. Southern RegionThe Southern Region, known for its distinct culture and natural landscapes, may have preferences for specific types of car accessories that cater to its unique characteristics. Dominance here may depend on understanding and meeting the region's specific demands.
Key Market Players
- 3M
- Poineer Corporation
- Eastman Chemical Company
- CAR MATE MFG. Co., Ltd
- Saint-Gobain Sekurit
- Scorpion Protective Coatings,Inc.
- Avery Dennison Corporation
- Madico Inc.
- Ziebart InternationalCorporation
|
By Type |
By Region |
|
|
Related Reports
FAQ'S
For a single, multi and corporate client license, the report will be available in PDF format. Sample report would be given you in excel format. For more questions please contact:
Within 24 to 48 hrs.
You can contact Sales team (sales@marketinsightsresearch.com) and they will direct you on email
You can order a report by selecting payment methods, which is bank wire or online payment through any Debit/Credit card, Razor pay or PayPal.
Discounts are available.
Hard Copy