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Purchase ReportMarket Size & Trends
The size of the global women's health and beauty supplements market was pegged at USD 57.42 billion in 2024 and is likely to witness a CAGR of 5.25% from 2025 to 2030. The increase in health enthusiasts is expected to drive the global women's health and beauty supplement market.
Women’s Health And Beauty Supplements Market
Size, byProduct, 2024 - 2030{USD Billion}
CAGR: 5.25%
women's health and beauty supplements market size is likely to witness a CAGR of 5.25% from 2025 to 2030. request a free sample copy
Women’s Health And Beauty Supplements Market
Size, byProduct, 2024 - 2030{USD Billion}
women's health and beauty supplements market size is likely to witness a CAGR of 5.25% from 2025 to 2030. request a free sample copy
Key Highlights
Women's health and beauty supplements North America market is anticipated to contribute 35.11% of the revenue in 2024
The U.S. women's health and beauty supplements market is fueled by the high demand for personalized by consumers
Segment-wise, the vitamins segment contributed the biggest revenue share of 35.68% in 2024
Segmented by the age group segment, the market is divided into age 15-30, age 31-50, age 51-70, and over 70 years
On the basis of segment, overall women's health led the consumer group segment with a share of 30.33% in 2024
Additionally, the growing nutritional deficiencies in women, growing access to supplements, and growing number of distribution channels & ad strategies being undertaken by key players are driving market growth. Further, the growth in R&D activities to formulate newer health products with less side effects is another force driving the global market.
Rising Adoption of Beauty Supplements Among Australian WomenA Market Perspective
Australia's market for women's beauty and health supplements is experiencing strong growth, fueled by an increasing focus on self-care, wellness, and social media influence. Younger women, especially those aged 20-30, are leading this charge. Their decisions are influenced by the increasing popularity of collagen, skin health capsules, and ingestible supplements, which are marketed as comprehensive solutions to beautify from the inside out. The social norming of the wellness movement and image culture of social media has made supplement consumption a part of everyday beauty regimens. The brands are reacting with tailored propositions that meet aesthetic and preventive care requirements.
Sustaining this trend, some recent survey statistics cite that 66% of Australians now consume daily supplements, with the average monthly expenditure coming to USD 53.77. The most popular supplements taken are Vitamin D (27%), Magnesium (21%), and Multivitamins (20%), which all support skin, hair, bone, and overall health. Interestingly, though presently taken by a smaller group (4%), collagen supplements are quickly becoming popular based on their touted benefits for young-looking skin and elasticity. This shows an obvious crossover between beauty aspirations and overall health consciousness. Also, the market for personalized, clean-label, and plant-based dietary supplements remains to grow, especially among millennials and Gen Z consumers.
Rising Micronutrient Deficiencies Fuel Prenatal Supplement Demand
Growing incidence of micronutrient deficiencies in pregnant women, including iron, folic acid, vitamin D, calcium, and iodine, is one of the key drivers of growth in the women's health supplements market. These deficiencies, prevalent in low- and middle-income countries, increase risks for both maternal and fetal health. To that end, healthcare providers and public health programs highlight prenatal supplementation as a routine part of antenatal care. This increasing clinical support and increased consumer awareness fuel robust demand for science-driven, pregnancy-friendly products that provide clean-label, high-bioavailability formulations.
To enhance compliance and convenience, brands get creative with easy-to-use formats like gummies, powders, softgels, and liquid sachets. Gains from digital health platforms and customized prenatal nutrition plans promote sustained usage among pregnant women. Also, government initiatives and NGO collaborations for addressing maternal malnutrition are increasing market reach in under-served areas of Asia, Africa, and Latin America. These synergized efforts-across public health, digital penetration, and commercial innovation consolidation establish prenatal supplements as a high-impact category of the women's health market, which has consistent growth potential worldwide.
Market Concentration & Characteristics
The women's beauty and health supplements market is fueled by demand for customized, clean-label, clinically supported products, innovative delivery systems, and digital health platforms, driven by health-oriented consumers who value transparency, effectiveness, and life-stage-relevant wellness solutions.
Women's beauty and health supplements market is witnessing low to moderate M&A volume, fueled by strategic interest in niche brands with high digital intensity, clean-label portfolios, and engaged consumer bases. Larger wellness and nutraceutical companies selectively buy innovators in order to diversify their product lines, move into new categories, and broaden market reach.
Regulatory systems are vital in product development and commercialization for women's health and beauty supplements. Adherence to local regulations ensures product safety, effectiveness, and labeling correctness. Stronger regulations on ingredient transparency, health claims, and clinical substantiation are driving brands to invest in studies, third-party validation, and clean-label compositions.
Women's health and beauty supplements market is growing steadily, with companies introducing focused supplements for hormonal well-being, fertility, prenatals, menopause, and beauty from within. Diversification is in sync with changing consumer needs and lifestyles, while format innovation in the form of gummies, powders, and custom packs improves user experience and supports brand differentiation.
Market-leading women's health and beauty supplements companies are diversifying products, acquiring companies strategically, and expanding internationally to grow their portfolios. They are concentrating on creating science-based, clean-label offerings targeting a particular health need while investing in digital platforms, personalized nutrition, and new delivery formats to engage consumers.
Product Insights
The vitamins category represented the highest revenue share of 35.68% in 2024. This leadership is fueled by increasing consumer knowledge regarding the vital function of vitamins in general well-being, especially in aspects such as immunity, complexion maintenance, and energy levels. The increasing demand for specialized vitamin supplements, for example, prenatal vitamins, vitamin D, and B vitamins, keeps growing as women seek to take charge of their health upfront, promoting the segment's growth and market share. Furthermore, the presence of easy-to-consume formats such as gummies and softgels is another catalyst to consumer uptake. Furthermore, dietary aspects such as stress, dietary imbalance, insufficient sun exposure, and aging are hastening the demand for supplemental consumption of key vitamins. Trends in beauty-from-within have driven demand for biotin (B7), vitamin C, and vitamin E, which promote skin elasticity, strength of hair, and nails.
The botanicals category is likely to post the highest growth rate during the forecast period. This is fueled by increasing consumer interest in plant-based, natural solutions. Botanicals like ashwagandha, evening primrose oil, turmeric, black cohosh, and dong quai are most commonly utilized to treat hormonal balance, stress relief, skin care, and menopausal changes. Botanical supplements are also becoming more commonly incorporated into beauty-from-within products, addressing issues such as inflammation, aging, and oxidative stress. Advances in extraction and standardization are allowing brands to provide consistent levels of potency and safety, which is ultimately enhancing consumer confidence in herbal-based products.
Application Insights
The women's health segment was the market leader among the application category in 2024. As awareness about preventive healthcare and self-care wellness is on the rise, greater numbers of women are actively adding supplements to their regimens to counteract health threats, balance hormones, and enhance immunity. Rising incidences of micronutrient deficiency, particularly in women of reproductive age and the postmenopausal group, further boost this trend.
The beauty segment is poised to have the highest growth rate during the forecast period. As concern about aging, environmental stressors, and lifestyle-concerned skin issues increases, women are making an investment in ingestible beauty solutions as a routine. Brands are countering with clinically supported, multifunctional products in easy-to-use forms like gummies, powders, and beverages, making the beauty segment a high-value, image-led growth driver in this changing market.
Age Group Insights
Segmented by age group segment, the market is classified into age 15-30, age 31-50, age 51-70, and over 70 years. The age 31-50 segment captured the highest revenue share of 39.41% in 2024 due to growing health-consciousness at critical life phases like pregnancy, menopause, and aging. Supplements for hormonal balance, skin care, bone strength, and energy top the priority list of this age group, driving the demand for customized products. Furthermore, increasing awareness regarding the need for preventive health and rising digital health products have further fueled consumption in this age group. Their inclination to spend on high-quality, clinically endorsed supplements makes this segment a strong contributor to market growth.
The above 70 years segment is expected to be the highest-growing segment with a 5.64% CAGR in the upcoming years, due to the growing awareness of living good age and quality of life. With the aging population worldwide increasing, there is an increasing demand for supplements related to joint health, brain health, cardiovascular health, and overall wellness. In addition, this age group has been increasingly more proactive about taking care of age-related health issues, further driving the need for safe, science-supported, and convenient-to-consume supplements. Better awareness and availability of health supplements add to the segment's fast growth.
Consumer Group Insights
General women's health led the consumer group segment with a 30.33% share in 2024. This is due to the universal appeal for supplements promoting overall wellness, such as immune support, energy, skin care, and hormone balance. With more women focusing on proactive management of their health, the theme of overall well-being continues to fuel significant market growth. Moreover, the presence of holistic, multi-benefit supplements supporting the specific health requirements of women also holds the segment in a favorable position. The increasing consciousness towards holistic health will continue to dominate the market.
The postnatal segment will have the highest growth rate of 6.40% throughout the forecast period. The factor driving the growth is the rising awareness about the significance of mothers' health and post-pregnancy recovery. New mothers look for supplements to enhance energy levels, immunity, lactation, and general well-being. The increasing emphasis on postnatal nutrition, increased healthcare initiatives and product innovation targeting this segment drive demand in this category. The fact that available formulations are customized, science-backed, and available in convenient form factors also adds to consumer assimilation, driving continued growth.
Sales Channel Insights
The direct sales channel segment accounted for the highest revenue share of 36.08% in 2024 and is expected to expand owing to the growing affinity for customized, convenient shopping experiences. Consumers increasingly rely on direct-to-consumer platforms to enjoy customized recommendations, subscription plans, and specialty products. The increasing popularity of e-commerce and social media trends has further driven direct sales, enabling brands to connect directly with the target audience, enhance customer loyalty, and provide personalized nutritional solutions. This trend is anticipated to ensure that growth in the direct sales segment continues. The online segment is anticipated to display the highest growth rate of 5.82% during the forecast period due to the growing migration towards digital shopping and e-commerce.
Buyers are looking to the online channels increasingly for their health supplement requirements because of convenience, increased variety of products, and access to elaborate product information and consumer reviews. Moreover, personalized suggestions, subscription services, and influencer marketing are propelling buyer participation in the online channels. The ongoing growth in digital health platforms and telemedicine also contributes to the expansion of the online segment.
Regional Insights
North America women's health And beauty supplements market will hold a revenue share of 35.11% in 2024 based on robust consumer demand for well-being products, growing health concerns awareness, and high disposable income. The well-developed healthcare infrastructure of the region and growing interest in preventive healthcare have spurred the consumption of supplements for skin wellness, hormonal balance, and aging. Also driving market growth are the increased popularity of personalized nutrition, strong e-commerce and direct-to-consumer channels, high rates of innovation, and clinical support in supplement formulations, supporting North America's leadership market position.
U.S. Women's Health and Beauty Supplements Market Trends
The U.S. women's health and beauty supplements market is propelled by robust consumer interest in personalized, science-driven products addressing health issues such as skin vitality, hormonal equilibrium, and aging. With a strong emphasis on preventive wellness and health, the market is set to continue to grow, driven by innovation and digital interaction.
Europe Women's Health And Beauty Supplements Market Trends
Europe women's health and beauty supplements market is witnessing steady growth in the women's health and beauty supplements market due to rising consumer awareness on health and wellness, especially in categories such as immunity, skincare, and hormonal balance. The aging population and a surge in focus on preventive care in the region stimulate demand for supplements addressing age-related issues, including bone health and brain function.
Moreover, the growth of clean-label and plant-based products is in line with Europe's high consumer preference for natural and sustainable products. Regulations are strict, safeguarding the quality of products as well as consumer trust. The increasing online shopping power and use of digital health platforms are also fueling the market's growth further. Personalized solutions are increasingly being sought after by European consumers, which is driving growth in innovative formulation products and delivery options. With greater emphasis on whole health and beauty, the market is potentially experiencing steady, long-term growth over the next few years.
The UK women's health and beauty supplements market experiences an increase in women's health and beauty supplements adoption as a result of increasing health consciousness, demand for natural and clean-label products, and rising interest in skin health, hormonal balance, and anti-aging supplements.
Germany women's health and beauty supplements market is supported by a high concentration on preventive medicine, a robust regulatory system, and a growing consumer drive for high-quality, science-supported products. The uptrend in plant-based and eco-friendly supplements also resonates with the nation's environmentally conscious and health-oriented consumer base.
Asia Pacific Women's Health And Beauty Supplements Market Trends
Asia Pacific women's health and beauty supplements market led with a highest revenue share in 2024, driven by a huge, diverse base of consumers, growing disposable incomes, and improving health awareness among women. Improved awareness of wellness, along with interest in skin care, hormonal balance, and anti-aging, fuels demand for the supplements. The country's aging population and inclination towards natural and plant-based products contribute to the growth of the market. The fast development of e-commerce websites and online healthcare services has increased access to these products, raising their popularity in urban and rural markets.
Market for China women's health and beauty supplements is likely to expand extensively with growing disposable incomes, rising health consciousness, and expanding demand for products addressing skin wellness, aging, and hormonal balance. The move toward preventive medicine and natural and clean-label products further widens the market.
Japan women's health and beauty supplements market is increasing as a result of strong focus on aging gracefully, huge health and wellness awareness among consumers, and enhanced interest in products addressing skin health, bone density, and mental acuity. Moreover, demand for clean-label, nature-driven supplements resonates with cultural tastes for premium, science-supported formulations.
MEA Women's Health And Beauty Supplements Market Trends
The Middle East and Africa women's health and beauty supplements market will lead the demand for women's health and beauty supplements and grow at the highest rate of 6.67% due to increasing disposable incomes, greater emphasis on health and wellness, and rising awareness of skin care, anti-aging, and general wellbeing. Furthermore, cultural paradigms moving towards preventive care and access to advanced e-commerce platforms are also fueling supplement adoption throughout the region.
Kuwait women's beauty and health supplements market is expected to grow steadily, supported by growing consumer awareness of well-being and a growing preference for preventive healthcare solutions. The market also benefits from the ease of access to high-quality, clean-label products and the expanding influence of digital platforms that drive access to personalized nutrition.
Key Women’s Health And Beauty Supplements Company Insights
The women's beauty and health supplements industry is moderately fragmented and highly competitive, with regional as well as global players competing to appeal to consumers with innovation, personalization, and clean-label products. Market leaders are making significant investments in R&D for creating science-driven products that address changing consumer demands at different life stages-like menopause, pregnancy, fertility, and aging. Strong digital presence, strategic branding, and multichannel distribution have emerged as the major differentiators for capturing consumer trust and increasing market share.
Market leaders like Amway, Bayer AG, Nestlé Health Science, and Herbalife control the industry with wide product portfolios and international operations. They use solid supply chains, clinical trials, and solid brand allegiance to retain their top positions. They keep diversifying the offerings with precise supplements and innovative delivery systems like gummies, powders, and capsules, in line with convenience and effectiveness demands.
Upstart firms like HUM Nutrition, Ritual, and Nutrafol are picking up pace by emphasizing personal, transparent, and eco-friendly solutions specifically designed for contemporary women. These companies use direct-to-consumer approaches, influencer marketing, and subscription programs to create loyal consumer bases and quickly upend established players. With shifting consumer patterns towards authenticity, science-supported ingredients, and online convenience, these emerging players redefine industry dynamics.
Overall, the market is seeing a mix of legacy strength and startup agility, with more M&A activity, partnerships, and product innovation likely to further fuel competition. Businesses that balance scientific substantiation with lifestyle relevance and ethical sourcing will be in the best position to capitalize on long-term value in the changing women's health and beauty supplements market.
Key Women’s Health And Beauty Supplements Companies
The following are the leading companies in the women’s health and beauty supplements market. These companies collectively hold the largest market share and dictate industry trends.
- Herbalife International of America, Inc.
- GNC Holdings, Inc
- Amway Corporation
- Suntory Holdings Limited
- Pharmavite LLC
- Blackmores
- Vitabiotics Ltd.
- Asahi Group Holdings, Ltd
- USANA Health Sciences, Inc.
- Nu Skin Enterprise, Inc.
- Unilab, Inc.
- The Himalaya Drug Company
- Vita Life Sciences
- Standard Foods Corporation
- Garden of Life (Nestlé)
Recent Developments
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In April 2025, Tranont introduced a new lineup of women's wellness supplements to address muscle strength, energy, and hormone balance. The lineup features a menopause support supplement containing EstroG-100 and ashwagandha, a clear whey protein with improved digestibility, and a creatine supplement for women aged over 30 who are facing declining muscle.
During January 2025, GNC launched its new line of beauty supplements, Premier Collagen, two proprietary formulations found in multiple formats formulated to maintain young-looking skin.
Women’s Health and Beauty Supplements Market Report Scope
|
Report Attribute |
Details |
|
Market size value in 2025 |
USD 59.97 billion |
|
Revenue forecast in 2030 |
USD 77.46 billion |
|
Growth rate |
CAGR of 5.25% from 2025 to 2030 |
|
Base year for estimation |
2024 |
|
Historical data |
2018 - 2023 |
|
Forecast period |
2025 - 2030 |
|
Quantitative units |
Revenue in USD million/billion and CAGR from 2025 to 2030 |
|
Report coverage |
Revenue forecast, company ranking, competitive landscape, growth factors, and trends |
|
Segments covered |
Product, application, age group, consumer group, sales channel, region |
|
Regional scope |
North America; Europe; Asia Pacific; Latin America; MEA |
|
Country scope |
U.S.; Canada; Mexico; UK; Germany; France; Italy; Spain; Denmark; Sweden; Norway; India; China; Japan; Australia; South Korea; Thailand; Brazil; Argentina; Saudi Arabia; UAE; South Africa; Kuwait |
|
Key companies profiled |
Herbalife International of America, Inc.; GNC Holdings, Inc.; Amway Corporation; Nature’s Bounty; Bayer AG; Suntory Holdings Limited; Taisho Pharmaceutical Co., Ltd; Pharmavite LLC; Pfizer, Inc.; Blackmores; Vitabiotics Ltd; Asahi Group Holdings, Ltd; USANA Health Sciences, Inc.; Nu Skin Enterprise, Inc.; The Himalaya Drug Company; Vita Life Sciences; Standard Foods Corporation; garden of life (Nestlé) |
|
Customization scope |
Free report customization (equivalent up to 8 analyst’s working days) with purchase. Addition or alteration to country, regional & segment scope. |
Global Women’s Health and Beauty Supplements Market Report Segmentation
Product Outlook (Revenue, USD Million, 2018 - 2030)
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Vitamins
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Mineral
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Enzymes
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Botanicals
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Proteins
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Omega-3
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Probiotics
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Others
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Application Outlook (Revenue, USD Million, 2018 - 2030)
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Beauty
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Skin Care
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Hair Care
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Nail Care
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Others
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Women’s Health
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Age-Group Outlook (Revenue, USD Million, 2018 - 2030)
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Age 15-30
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Age 31-50
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Age 51-70
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Above 70 years
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Consumer Group Outlook (Revenue, USD Million, 2018 - 2030)
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Prenatal
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Postnatal
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PMS
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Perimenopause
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Postmenopause
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General Women’s Health
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Sales Channel Outlook (Revenue, USD Million, 2018 - 2030)
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Online
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Direct Sales
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Pharmacies/Drug Stores
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Other Offline Channels
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Regional Outlook (Revenue, USD Million, 2018 - 2030)
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North America
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U.S.
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Canada
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Mexico
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Europe
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UK
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Germany
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France
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Italy
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Spain
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Denmark
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Sweden
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Norway
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Asia Pacific
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Japan
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China
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India
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South Korea
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Australia
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Thailand
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Latin America
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Brazil
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Argentina
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Middle East & Africa
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South Africa
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Saudi Arabia
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UAE
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Kuwait
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Frequently Asked Questions
The global women's health and beauty supplements market size was estimated at USD 53.4 billion in 2022 and is expected to reach USD 56.0 billion in 2023.
The global women's health and beauty supplements market is expected to grow at a compound annual growth rate of 5.1% from 2023 to 2030 to reach USD 79.29 billion by 2030.
Asia Pacific dominated the women health and beauty supplements market with a share of 38.8% in 2022. This is attributable to growing women awareness regarding nutritional requirements, rising purchasing power and presence of local manufacturers of supplements and raw materials.
Some key players operating in the women health and beauty supplements market include Herbalife International of America, Inc.; Nestle; Pfizer, Inc.; GNC Holdings Inc.; Bayer AG; Nature's Bounty Co., and Blackmores
Key factors that are driving the women health and beauty supplements market growth include a rise in disposable income coupled with improved accessibility, rising prevalence of micronutrient deficiencies among women, and growing health consciousness