Australia Meat Snacks Market Report 2027–2035: Industry Trends, Growth Forecasts & Competitive Landscape

Market Size & Trends

The Australian meat snacks market is projected to grow from an estimated AUD 77.55 million in 2025 to approximately AUD 129.98 million by 2035, reflecting a compound annual growth rate (CAGR) of 5.30% during the forecast period. This growth is driven by increasing consumer demand for protein-rich, convenient snack options and a rising preference for healthier alternatives. 

Australia Meat Snacks Market Report 2027–2035: Industry Trends, Growth Forecasts & Competitive Landscape

Size, byProduct, 2024 - 2032{USD Million}

CAGR: 5.30%

Australian meat snacks market is annual growth rate (CAGR) of 5.30% during the forecast period request a free sample copy

Report Coverage & Deliverables

This comprehensive report provides an in-depth analysis of the Australian meat snacks market, including​

• Market size and forecast​
  

• Growth drivers and challenges​
  

• Competitive landscape​
  

• Key player profiles​
  

• Emerging trends and opportunities​

Type Insights

The market is segmented by product type into​

• JerkyDominates the market due to its long shelf life and portability.​

• SticksGaining popularity as on-the-go snacks.

• SausagesPreferred for their variety in flavors and textures.​

• OthersIncluding bars and chips.​

End-Use Insights

End-use segmentation includes​

• RetailSupermarkets and hypermarkets are the primary distribution channels, offering a wide range of products.​
  

• FoodserviceRestaurants and cafes incorporating meat snacks into their menus.​
  

Product Insights

Based on source, the market is categorized into​

• BeefTraditionally popular, with a significant market share.

• PoultryGaining traction due to health perceptions and lower fat content.​

• PorkOffers diverse product options.​

• OthersIncluding exotic meats like kangaroo.​

Regional Insights

While the report focuses on Australia, notable regional trends include​

• VictoriaHolds a significant market share, driven by urban population and retail infrastructure.​
  

• New South WalesExhibits robust growth due to increasing consumer demand.​
  

• QueenslandEmerging as a potential market with rising health consciousness among consumers.​

  Australian Meat Snacks Market — Regional Market Size (2025–2035)

  Values in AUD Million

  Region (State/Territory)	2025	2028	2030	2033	2035	CAGR (2025–2035)	Key Growth Drivers
  New South Wales (NSW)	23.27	26.53	28.96	32.78	34.70	~4.0%	Large consumer base, strong retail penetration, rising demand for high-protein snacks.
  Victoria (VIC)	18.61	21.40	23.47	26.54	28.26	~4.3%	High urban consumption, growing convenience food trends.
  Queensland (QLD)	14.74	17.37	19.39	22.28	24.40	~5.3%	Strong snacking culture, demand for beef jerky & dried meat.
  Western Australia (WA)	9.31	11.23	12.85	15.17	17.00	~6.1%	Rising popularity of premium artisanal meat snacks.
  South Australia (SA)	5.81	6.87	7.82	9.12	10.22	~5.4%	Steady growth, expanding specialty food retail channels.
  Tasmania (TAS)	2.22	2.60	2.91	3.38	3.74	~5.3%	Tourist-driven consumption, preference for premium natural snacks.
  Australian Capital Territory (ACT)	1.87	2.04	2.20	2.44	2.64	~3.5%	Higher demand for organic/natural options.
  Northern Territory (NT)	1.33	1.55	1.72	1.99	2.02	~4.3%	Moderate growth, driven by regional tourism & convenience stores.
  Total Market	77.55	89.59	99.32	113.70	129.98	5.30%	Increased protein-focused diets, artisanal flavors, growth in co

Key Company Insights

Prominent players in the Australian meat snacks market include​

• Jack Link’sA leading brand offering a variety of meat snacks.​

• Chief NutritionAn Australian company known for its healthy meat-based bars, achieving significant growth and planning international expansion.

• Primo FoodsAustralia's largest smallgoods company, adapting to consumer trends and economic conditions.

Market Report Scope

The scope of this report encompasses​

 Recent Developments in the Australian Meat Snacks Market

The Australian meat snacks market has experienced notable developments in recent years, reflecting evolving consumer preferences and industry dynamics​

1. Product Innovations and Launches
   

   • Hungry Jack’s Burger BitesIn February 2024, Hungry Jack’s introduced "Burger Bites," a novel snack featuring crispy, golden bites filled with beef, cheese, and ketchup, offering a unique twist on traditional burgers. ​
     

2. Market Growth and Consumer Trends
   

   • Rising Demand for Protein-Rich SnacksThe Australian meat snacks market is projected to grow from AUD 77.55 million in 2024 to nearly AUD 129.98 million by 2034, driven by increasing consumer demand for protein-rich, convenient snack options. ​
     

   • Preference for Healthier OptionsConsumers are increasingly seeking healthier meat snack alternatives, leading to the introduction of products with reduced sodium and natural ingredients.​
     

3. Industry Challenges and Responses
   

   • Impact of International Trade PoliciesIn April 2025, the U.S. imposed a 10% tariff on Australian beef imports, prompting Australian producers to explore alternative markets and diversify export strategies. ​
     

   • Support for Local FarmersInitiatives like the 10% discount on '(T)rump steak' offered by Australian pub owners in response to U.S. tariffs highlight efforts to support local farmers and address rising living costs.

Market Segmentation for the Australia Meat Snacks Market Report

By Type

• Jerky
  

• Sticks
  

• Bars
  

• Sausages
  

• Others
  

By Product

• Beef
  

• Pork
  

• Poultry
  

• Blended Meat
  

• Others (e.g., game meats)
  

By End-use

• Household
  

• Foodservice
  

• Others
  

By Distribution Channel

• Supermarkets & Hypermarkets
  

• Convenience Stores
  

• Online Retail
  

• Specialty Stores
  

• Others 

By Region (Australia)

• New South Wales
  

• Victoria
  

• Queensland
  

• Western Australia
  

• South Australia
  

• Others (including Tasmania, ACT, NT)