Crowdsourced Testing Market Size - By Component (Platform, Services), Testing Type (Exploratory Testing, GUI Testing, Usability Testing, Functional Testing, Performance Testing), Enterprise Size, Application, Industry Vertical & Global Forecast, 2024 – 2032

Crowdsourced Testing Market Size - By Component (Platform, Services), Testing Type (Exploratory Testing, GUI Testing, Usability Testing, Functional Testing, Performance Testing), Enterprise Size, Application, Industry Vertical & Global Forecast, 2024 – 2032

Crowdsourced Testing Market Size

Crowdsourced Testing Market size was valued at USD 3 billion in 2023 and is projected to register a CAGR of over 11.9% between 2024 and 2032, attributed to the rapid scalability offered by crowdsourced testing. Crowdsourced testing offers the ability to quickly scale testing efforts to match project requirements, whether for short-term testing campaigns or ongoing quality assurance. This flexibility is especially beneficial for organizations with fluctuating testing needs or tight timelines.

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In 2023, the company Netflix used crowdsourced testing to help them test their new streaming service in multiple countries simultaneously. This allowed them to identify and fix bugs quickly while helping them ensure that the service was working properly for users in different regions.

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Crowdsourced testing offers a cost-effective alternative to traditional testing methods. It allows businesses to tap into a global pool of testers on demand, eliminating the need to maintain an in-house testing team. This scalability enables rapid testing, especially for projects with tight deadlines, positively influencing the industry landscape.

However, while crowdsourced testing can provide valuable feedback, it can sometimes lack the rigor and structure of in-house testing teams. Ensuring consistent quality and managing the testing process effectively across a diverse group of testers can be challenging, potentially leading to varying levels of testing accuracy and reliability. It also involves sharing software or application prototypes with external testers, which may raise data privacy and security concerns, thus limiting its adoption rate.

COVID-19 Impact

The COVID-19 pandemic had a significant impact on the crowdsourced testing market, both in challenges and opportunities. Lockdowns and remote work accelerated the demand for digital solutions, driving an increased need for crowdsourced testing to ensure software reliability. For instance, with E-learning on the rise, educational platforms like Coursera relied heavily on crowdsourced testing to maintain seamless user experiences. However, disruptions to testers' availability and varying network conditions posed challenges. The industry adapted by leveraging remote testing capabilities, reflecting its resilience in addressing new testing demands during unprecedented times.

Crowdsourced Testing Market Trends

With the increasing importance of cybersecurity, there could be a trend toward leveraging crowdsourced testing for security assessments. Organizations may tap into a diverse crowd of ethical hackers and security experts to identify vulnerabilities and potential threats in their software or applications, thereby enhancing overall cybersecurity measures. 

Integration of blockchain and crowdsourced testing could also transform the market dynamics over the coming years. Blockchain technology could be integrated into crowdsourced testing platforms to enhance transparency, accountability, and rewards for testers. In 2022, TestPlant partnered with the blockchain company Everledger to integrate blockchain technology into its crowdsourced testing platform. This will allow TestPlant customers to track the results of crowdsourced tests on a blockchain ledger, providing increased transparency and traceability. Blockchain's immutable and decentralized nature could help verify and validate testing results, ensuring the authenticity of reported issues and compensations for testers.

Crowdsourced Testing Market Analysis

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Based on enterprise size, the large enterprise segment held over 67% of the market share in 2023. Crowdsourced testing is gaining traction among large enterprises due to its scalability, diversity, and cost-effectiveness. As companies expand their digital footprints, crowdsourced testing provides access to a global pool of diverse testers, simulating real-world usage scenarios.

For example, Microsoft leverages crowdsourced testing for its Windows Insider Program, gathering feedback from a diverse user base. Likewise, Facebook's Bug Bounty program encourages external testers to identify security vulnerabilities. These instances highlight how crowdsourced testing helps enterprises identify issues efficiently, improve product quality, and ensure a seamless user experience across a broad spectrum of devices and environments.

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Based on testing type, the usability testing segment accounted for 26% of the crowdsourced testing market share in 2023. Usability testing adoption is growing due to its ability to enhance user experiences and product success. With increasing digitalization, businesses recognize the importance of user-centric design.

For instance, Google extensively employs usability testing to refine its products like Google Search and Maps, ensuring intuitive interfaces. Similarly, Apple's usability testing played a pivotal role in creating user-friendly devices like the iPhone. These instances illustrate how prioritizing usability testing aligns products with user expectations, resulting in improved engagement, customer satisfaction, and market competitiveness.

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North America crowdsourced testing market was over 33% of the revenue share in 2023, due to its dynamic tech landscape, diverse user base, and emphasis on quality assurance. As technology innovations rapidly emerge, businesses in the region seek comprehensive testing across various platforms and devices, fueling demand for crowdsourced testing services. For example, companies like Amazon and Airbnb have utilized crowdsourced testing to ensure optimal functionality and user experiences. The region's commitment to delivering top-notch digital solutions continues to drive the healthy expansion of the market.

Crowdsourced Testing Market Share

Major companies operating in the crowdsourced testing industry are

• Cigniti Technologies
• Cobalt Labs Inc.
• Applause App Quality Inc.
• Global App Testing
• Infosys Limited
• Test IO Inc.
• Synack Inc.
• Testlio Inc.

These companies focus on strategic mergers and acquisitions to increase their market share. For instance, In March 2023, Capgemini acquired Testbirds. This acquisition will allow Capgemini to expand its testing capabilities and offer a more comprehensive suite of services to its clients.

Crowdsourced Testing Industry News

• In February 2023, Infosys acquired Applause. This move will allow Infosys to strengthen its position in the crowdsourced testing industry and offer its clients a better global reach.

The crowdsourced testing market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue (USD Million) from 2018 to 2032, for the following segments

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Market, By Component

• Platform
• Services

Market, By Testing Type

• Exploratory Testing
• GUI Testing
• Usability Testing
• Functional Testing
• Performance Testing
• Others

Market, By Organization Size

• Large Enterprises
• SMEs

Market, By Application

• Mobile Applications
• Web Applications
• Native Desktop Applications

Market, By Industry Vertical

• BFSI
• Retail
• IT & telecom
• Media & Entertainment
• Healthcare
• Others

The above information has been provided for the following regions and countries

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Russia
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • ANZ 
• Latin America
  • Brazil
  • Mexico 
• MEA
  • South Africa
  • UAE
  • Saudi Arabia

Frequently Asked Questions (FAQ)

How big is the crowdsourced testing market?

The market size of crowdsourced testing was USD 3 billion in 2023 and is set to grow at 11.5% CAGR from 2024 to 2032, due to the strong ability to quickly scale testing for matching different project requirements.

Why is the demand for usability crowdsourced testing rising?

The usability testing segment recorded 26% of the market share in 2023, driven by the increasing digitalization worldwide.

What factors are driving North America crowdsourced testing industry?

North America held over 33% of the market share in 2023, owing to the rapid technology innovations in the region.

Who are the key crowdsourced testing market players?

Some of the prominent crowdsourced testing companies include Cigniti Technologies, Cobalt Labs Inc., Applause App Quality Inc., Global App Testing, Infosys Limited, Test IO Inc., Synack Inc. and Testlio Inc.