Personal Development Market Size - By Instrument (Books, e-Platforms, Personal Coaching/Training, Workshops & Seminars), Focus Area (Mental Health, Motivation & Inspiration, Physical Health, Self-awareness, Skillset Enhancement) & Global Forecast, 2023 - 2032
Published Date: April - 2025 | Publisher: MRA | No of Pages: 240 | Industry: Media and IT | Format: Report available in PDF / Excel Format
View Details Buy Now 2890 Download Sample Ask for Discount Request CustomizationPersonal Development Market Size
Personal Development Market size was USD 40.1 billion in 2022 and is estimated to grow at a CAGR of 7% during 2023-2032 owing to the increasing awareness of people regarding the necessity of ongoing personal development. Customers are looking for means to improve their abilities, develop confidence, and achieve more satisfaction in their lives. Increased awareness regarding the virtue of self-growth is driving market size considerably, propelling the demand for resources & services to enable people to realize their aspirations and enhance their potential.
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The intrinsic need for self-esteem and self-respect is supplementing the market growth of personal development. The customers are looking for means and resources to enhance their self-confidence, overcome obstacles that are faced in the path of self-enhancement, and gain a positive self-concept. As they aim for higher self-worth, personal development products, e.g., books on self-help, confidence courses & motivational speakers, become sources of value. The market responds to the common need to feel more powerful, valued & fullfilled, fulfilling the underlying desire for self-worth & self-esteem.
| Report Attribute | Details |
|---|---|
| Base Year | 2022 |
| Personal Development Market Size in 2022 | USD 40.1 Billion |
| Forecast Period | 2023 to 2032 |
| Forecast Period 2023 to 2032 CAGR | 7% |
| 2032 Value Projection | USD 80.4 Billion |
| Historical Data for | 2018 - 2022 |
| No. of Pages | 252 |
| Tables, Charts & Figures | 252 |
| Segments covered | Instrument, Focus Area |
| Growth Drivers |
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| Pitfalls & Challenges |
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What are the growth opportunities in this market?
The market in the personal development sector has become highly saturated with too many self-help books, courses, and coaches. Such saturation makes it hard for new entrants and veteran providers to differentiate their offerings, and therefore consumers may receive information overload and be unable to distinguish the most credible & impactful resources, which can decrease the overall quality and effectiveness of personal development products & services in the marketplace.
COVID-19 Impact
The COVID-19 pandemic positively affected the personal development market. The lockdown forced consumers to embrace indoor activities and brought about the remote work culture. This new normal provided consumers with an opportunity to identify the necessity of self-improvement, which eventually boosted the demand for resources for skill upgrades, monitoring well-being, and the overall improvement of personal growth. In addition, the pandemic highlighted the significance of mental well-being, increasing demand for mindfulness, resilience, and personal development. This consequently grew the market, thus navigating the crisis challenges.
Personal Development Market Trends
Increased mental illness is fueling the demand for the personal development industry by making more resources for mental well-being and health more necessary. The more mental health issues there are, the more people turn to personal development resources like stress management initiatives, books on anxiety & depression self-help, and mindfulness.
As per the National Alliance of Mental Illness, in 2021, 22.8% of the total U.S. adults had experienced mental illness, making it a total of 57.8 million individuals out of the total population. Such a large number of individuals plagued by mental illness propels the market growth as individuals consciously look for means to enhance their mental & emotional well-being. It therefore promotes increased awareness about the importance of self-improvement in overcoming issues related to mental health.
Personal Development Market Analysis
Discover more about the dominant segments of this market
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The personal development market under personal coaching/training segment accounted for nearly USD 14.96 billion revenue in 2022. Education institutes' financial coaching programs are supporting the personal coaching/training segment growth. As an example, the Monroe Community College in New York received a grant from the National Council for Workforce Education (NCWE) in July of 2023 to start an initiative in providing financial coaching for students. With this grant, they will have the capability of creating a replicable model focused on improving students' financial wellness and enhancing students' retention levels.
The rising demand for executive & leadership coaching is also contributing to the personal coaching/training segment growth. Since executives of esteemed organizations are continuously competing to make improvements in leadership, the demand for corresponding coaching programs will continue to rise.
Discover more about the driving segments of this market
The skillset enhancement segment accounted for 30% of the personal development market share in 2022, driven by the growing importance of continuous learning and adaptability in a rapidly changing job landscape. The digital age and automation trends have created a demand for upskilling & reskilling, motivating individuals to seek resources including online courses, workshops, and coaching to acquire new skills & stay competitive. Moreover, the quest for career advancement and financial stability drives the demand for skill upgradation, driving segment expansion in the market.
Searching for region specific data?
North America personal development market captured more than 34% of the revenue share in 2022. The region has experienced a drastic change in identifying and taking care of mental health. As a result of this increasing awareness, demand for personal development content focusing on mental & emotional well-being has seen a dramatic upsurge. Stress, anxiety, and burnout have become common issues, and people are looking for personal development solutions like mindfulness exercises, stress management courses, and emotional intelligence training.
Personal Development Market Share
Major companies operating in the personal development market are
- Dale Carnegie & Associates, Inc.
- Franklin Covey Co.
- Hay House Publishing
- Omega Institute
- Landmark Worldwide Enterprises Inc.
- The Arbinger Institute
- OpenSesame Inc.
- Wilson Learning
- SkillPath
- Skillsoft Corporation
- Toastmasters International.
Personal Development Industry News
- In June 2023, Hallo launched a website geared toward linking students with career prospects, boasting a personalized AI-driven career advisor named Boris. Hallo's AI career mentor, Boris, was founded on OpenAI's cutting-edge GPT-4 model, incorporating a wealth of over two million proprietary data points. Boris is primed to offer interview guidance, resume assessments, and simulated interview training to assist individuals in their career journey
- In October 2022, The National Academy of Sports Medicine, a renowned institution in the field of fitness, wellness education & various certifications, introduced the NASM Physique and Bodybuilding Coach Program. This course is meticulously crafted to offer evidence-based training, nutrition, and coaching techniques aimed at assisting individuals in attaining their aesthetic-oriented aspirations.
The personal development market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue (USD Billion) from 2018 to 2032 for the following segments
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Market, By Instrument
- Books
- e-Platforms
- Mobile Application-based
- Web Application-based
- Personal Coaching/Training
- Executive & Leadership Coaching
- Financial Coaching
- Career Coaching
- Others
- Workshops & Seminars
Market, By Focus Area
- Mental Health
- Motivation & Inspiration
- Physical Health
- Self-awareness
- Skillset Enhancement
- Communication
- Teamwork
- Decision Making
- Analytical & Problem Solving
- Empowerment
- Others
The above information has been provided for the following regions and countries
- North America
- U.S.
- Canada
- Europe
- UK
- Germany
- France
- Italy
- Spain
- Russia
- Nordics
- Asia Pacific
- China
- India
- ANZ
- Japan
- South Korea
- Singapore
- Latin America
- Brazil
- Mexico
- Argentina
- MEA
- UAE
- South Africa
- Saudi Arabia
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